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For the second year in a row, the US CPG industry will increase its digital ad spending more slowly than most other industries. However, a major growth rebound is in the cards for 2024.

On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

On today鈥檚 podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer鈥檚 quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

So today, 33% of Americans read a print newspaper, 25% of people in the country use Pinterest, but 16% of people use Twitter and Rahul Chadha, one of our colleagues was noting that it doesn't have the share of users that would suggest that it is as big of a platform as maybe some of the headlines, some of the coverage suggest. Debbie, what did you make of this new Twitter CEO appointment?

They may be relegated to the pages of print magazines, but they can still advertise technically. So, there will be a way, but I think the regulation coming down is going to be a 10 out of 10. So, I'd say zero out of 10 total ban, 10 out of 10 for severe regulations around the way that it is positioned in advertising, the cool factor, the celebrity endorsements.

Here鈥檚 how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers鈥攊ncluding Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart鈥攁ccording to the attributes they value most.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

Well, yeah, we read from our phone screens over time, but according to PURE Research 2021, 30% of Americans read an ebook, that's compared to 65% of folks who still read a print one. Well, today's real topic is how the Google monopoly trial could reshape the internet. (03:17):. In today's episode, in The Lead, we'll cover how the Google monopoly trial might change the internet.

Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.

You'll see it in your print newspaper. So you'll see some bump ups in these years and outside of that, the declines are going to continue. Paul Verna (18:37):. On that point, 56% of political ad spending this year will be on tv, which is astounding considering the stat you just shared market.

The UK ad market is under as much pressure as it鈥檚 ever faced. But while spending growth will hit a historical low, there are some positive signs for advertisers with experimentation away from the duopoly a very real possibility.