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Financial institutions that have relied on the platform to reach young consumers must come up with a Plan B鈥攐r face losing brand awareness.

Traditional ad spending (on TV, newspapers, radio, magazines, and out-of-home) did even worse, cratering from a 9.8% rebound in 2021 to a 0.9% decline in 2022. Even in 2023, there will not be much of a bounce back from traditional. The news is not as bad for digital ad spending.

Social media, print press, radio, music streaming down in five or six regions. And even time spent on mobile is down in three of the seven regions. Now, these aren't fundamental drops. There's no need for panic or alarm bells, but it's interesting that the overall time people are spending on media has declined for the first time.

Performers win key concessions, but holdouts like Disney and EA signal a slower path toward industry changes.

Next year out-of-home advertising will be the only traditional media channel still growing, notching up 4% compared to the declines across radio, print, and TV that we're expecting. That said, it's the digital part of out-of-home that is driving it. Traditionals out-of-home share, two-thirds of a total will fall by a point. Digital will be going up.

And we're going to start in Canada, Paul, where it's against the law to play too many non-Canadian artists on the radio. Did you know that one? Paul Briggs:. Right. It's part of the CanCon rules, which is Canadian Content, which is really a policy that goes back decades to really protect local artists so that they get their fair share of airtime, if you will, on the radio and on television.

From 2014 to 2021, spending on non-video programmatic digital display ads in the US had compound annual growth of 27.3%. In 2022, that screeched to a halt, and spending actually declined 2.7%. In 2023, it will effectively be flat at $58.49 billion.

Digital shelf labels are small screens that attach to retail shelves, enabling retailers to update prices and product information in real time.

Pinterest was seen as the safest social media platform in the US last year, though the percentage of users who held that view declined from 2020 (51% versus 41%), according to our 鈥淯S Digital Trust Benchmark 2022鈥� report. Meanwhile, Facebook was where the lowest percentage of users felt safe, down to just 26% in 2022.

Consumers are feeling the squeeze of the rising cost of subscriptions. Nearly seven in 10 (67%) US consumers saw at least one of their subscription services increase their cost, per March 2024 survey by CNET. Meanwhile, more than half (52%) of US adults have canceled a streaming service subscription because of increased pricing, per October 2023 data by TransUnion and Dynata.

Can publishers help TikTok right its public image? The app is trying to convince publishers to create content for the app through new monetization opportunities.

Recent attacks plaguing US companies have become increasingly aggressive, with hackers using phone calls, emails, and other methods. The FBI might have answers.

This year, North America holds the title for most podcast listeners at 149.4 million, per our August 2023 forecast. By 2027, China will take over with 178.7 million listeners.

Musk鈥檚 embrace of the far-right could hurt Twitter鈥檚 turnaround efforts: The amplification of far-right voices is likely to keep liberal and moderate users, as well as some advertisers, on the sidelines.

TikTok is launching ad product Pulse Premiere, an extension of Pulse that allows publishers like Cond茅 Nast, Buzzfeed, and NBC to make money off of ads featured by all of their own content, according to the Wall Street Journal. The new product is part of TikTok鈥檚 efforts to make the platform more appealing to publishers, even as risks of a US ban loom.

Citing security concerns, the bill now goes to Gov. Greg Gianforte, who banned TikTok on state-owned devices. TikTok is pushing back, but other states could accelerate all-out bans.