蘑菇AV

The creator economy, plus CTV and commerce media more recently, have made affiliate marketing more visible among marketers.

Digital ad spending will continue to accelerate in 2024. Retail will be a main driver due to its large ad outlays and growing contribution on the supply side.

While it鈥檚 still one of the two most dominant companies in digital advertising (alongside Meta), its share of the search advertising market will slip below 50% for the first time in over a decade, per our forecasts, a sign that increased competition and the rise of AI are threatening its dominance.

Bluesky mulls a future with ads: CEO Jay Graber said the platform could put ads in search results as it searches for revenues.

The ROI of OOH can be harder to prove because it doesn鈥檛 usually have the same closed-loop measurement capabilities a performance medium like a search ad might. But measurement has gotten more sophisticated and real-time measurement tools, geo-fencing, and location targeting technologies are increasingly common. And measurement will keep improving.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Amazon now accounts for 21.6% of search revenues due to its dominant position in product search, according to our forecast, but Walmart, TikTok, Snapchat, and Meta, among others, are all exploring chatbot-powered search. Chatbot platforms such as OpenAI and Anthropic could also add advertising in the future. New formats will shake up search advertising.

Who is OpenAI鈥檚 new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.

This is a big shake up to Google's search-advertising strategy. Even though consumers like the AI Overviews and utilize the AI Overviews, I'm not sure how much evidence there is for how much engagement it drives. Marcus Johnson (00:48):. Hey, gang. It's Thursday, October 10th.

OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.

But nearly every platform also ventured into search ads to capitalize on growing social product search behaviors, making it fertile ground for competition in 2024. Social commerce is still a highly fragmented space. No social app has conquered commerce, and current approaches diverge significantly. TikTok is the app to beat.

I think long-term, a search engine also gives Meta new services to monetize and through search ads specifically. And that could help boost its revenues, also put more pressure on Google because we already know that social has become a major search tool.

But thanks to the launch of some new ad formats, as well as more and more ads inside Reels, Other ads will begin to grow quickly: Other ads鈥攚hich includes Reels, ads inside the Explore tab, and search ads鈥攚ill represent 15.0% of Instagram鈥檚 revenues in 2023 and 25.5% in 2025. Instagram is becoming a more complicated ecosystem.

We forecast that its share of the search advertising market will fall below 50% for the first time this year, and a potential breakup could lead to even sharper contractions. Harris鈥� stance may lead to stronger enforcement aimed at promoting competition, benefiting open-web platforms. Harris is more likely to push for oversight to maintain brand-safe environments under Section 230.

The startup is building momentum to challenge Google but faces IP hurdles in the fierce AI search landscape.