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Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

鈥淭he promise of a way better consumer experience is here. The promise of real personalization is here,鈥� said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.

In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.

Physical stores are the new frontier for retail media. But undeveloped tech capabilities, competing priorities, and unproven new formats are hurdles retailers need to address.

Contextual targeting gives Reddit an edge: The platform is expanding a feature that let advertisers buy space in highly specific comment sections.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Although traditional radio advertising remains a $10.5 billion business in the US, it鈥檚 slowly shrinking. Digital audio advertising, by contrast, will grow 6.8% in 2024 to reach $7.12 billion.

Reddit was the fifth highest-visibility domain in Google鈥檚 organic search results in July 2024, up from No. 68 in July 2023, according to Sistrix. And since going public in March 2024, the company has introduced new ad products and search improvements.

If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.

Though TikTok鈥檚 days in the US could be numbered based on what could be a lengthy legal battle, its impact on search marketing is here to stay. Talk of the ban isn鈥檛 doing much to hamper TikTok investment. Brands like Rare Beauty and e.l.f. Beauty are deepening their ties to TikTok Shop, and TikTok remains one of the top three social media platforms by ad spending.

Google鈥檚 AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.

The stalwart effectiveness of search marketing kicked off a race in Big Tech to capitalize on search revenues. Microsoft, Apple, and others made aggressive pushes into the search marketing space in order to capture revenues from the titans Amazon and Google. Even though advertisers were less likely to spend on unproven channels, one relatively new trend thrived: retail media networks.