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Sales were up 18% YoY. Earnings per share: 40 cents versus expectations of 34 cents. Global monthly active users: 537 million, up 11% YoY. Pinterest gave a Q4 guidance that fell below expectations, a sign that the holiday season might not provide the gains the shopping-focused social media platform needs to close the gap between itself and Meta.

This resulted in a noticeable increase in web traffic, leads, and sales conversions. Winning strategies for B2B marketers. Prioritize quality over quantity. Focus on high-value formats like video, interactive media, thought leadership, and community-driven content. Optimize content for AI-powered search models for discoverability but offer credible and relevant content. Maximize content impact.

With Gen Zers spending an increasing amount of time on TikTok, reaching nearly 1 hour and 19 minutes this year, per our forecast, social commerce on the platform has potential to grow.

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Why it matters: LTK has emerged as an important creator shopping platform and a contender for social commerce spending, which we expect will surpass $100 billion in the US by 2025. LTK has over 40 million monthly shoppers, hundreds of thousands of participating creators, and more than $4 billion in annual sales worldwide, according to the company.

Uber Eats' US restaurant sales will grow to $36.47 billion in 2025, an increase of 15.0%, according to our October 2024 forecast. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

TikTok has also become a primary sales channel for many small to medium-sized businesses, some in niche industries, that rely on the platform to expand outside of their core or local markets. While sales from TikTok can be unpredictable, its removal from the commerce landscape would be a big blow to many businesses.

Sales are obviously the ultimate goal, but creator content also helps with brand recognition, customer acquisition, and building trust. Nearly 80% of Gen Z women and 61% of millennial women ranked creators as their most trusted source for beauty recommendations, according to LTK. Content that focuses too much on conversion can come across as inauthentic, warned Olsen.

Sales of books about mental health grew by 121% between 2020 and 2024, and sales of books related to self-help and regulating emotions grew 250% over the same period. The market impact: Across the globe, the rise of health-conscious consumers is driving business for manufacturers and retailers. Well-being-focused consumers have $1.1 trillion in purchasing power in the US alone, per Circana.

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Some of the richest first-party data comes from what customers or prospects say in reviews, customer service calls, and sales conversations. Although this information can be coded manually or with simple natural language models, genAI can code it at a much greater scale and with more nuance.

That鈥檚 at least partially due to the rollout of TikTok Shop Affiliate and the growth of platforms like LTK, but it鈥檚 also because affiliate programs are a low-investment, easy-to-maintain way for brands to drive sales from creator content鈥攚ith direct attribution. There鈥檚 less perceived upside for creators.

Takeaway: Cutting back on in-store experiences doesn鈥檛 have to eat into sales. A no-frills shopping experience can be a virtue鈥攊f retailers brand it correctly. 2. Trader Joe鈥檚 markets differently (and less) than other grocers. Benefit: Trader Joe鈥檚 strong brand image means independent blogs, influencers, and social media trends do much of the retailer鈥檚 marketing organically.

Sales teams are also benefiting from enhanced AI tools that help them perform at top seller levels. Sports help streaming surge. Platforms made Olympic gains. Across both linear TV and connected TV, Q3 emphasized the value of sports.

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If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

Some of Temu鈥檚 Chinese sellers racked up fines north of 1 million yuan ($141,000) for what the company calls 鈥渁fter-sale complaints,鈥� which are often opaque but can include issues like defective products, per Barrons.

US cosmetic and beauty sales are expected to grow over 10% this year鈥攎ore than three times the 2.9% rate of the overall retail market, according to our forecast. It鈥檚 a sign of the 鈥渓ipstick effect,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Ultra-low prices鈥攁ppealing to young shoppers鈥攁re fueling Temu鈥檚 ascent, leading to tougher competition for marketplace sales, but also growth in mobile retail sales. Its current US strategy to increase basket sizes and purchase frequency may also give mobile retail sales a boost. 4. Short-form videos are influencing purchases on social media.

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This model shifts the emphasis from conventional affiliate channels to more personal, recommendation-based advertising that feels less like a sales pitch. As creators turn into 鈥渟avvy performance marketers,鈥� as Weiss puts it, brands can leverage this shift to access targeted, loyal audiences.

Business Insider reported that daily US sales from TikTok Shop were down 20% to 25% month over month in May as those sellers struggled to plan pricing and logistics amid the tariffs. That could have a ripple effect on ad spending if those advertisers stop or limit promoting their products on the platform. That said, TikTok remains highly popular among users and is a core part of ad budgets.

And the number one goal they had was growing their audience above anything else, above sales or whatever. And yes, they want to drive sales, but they need to grow their audience because what's going on in social, it's hard to keep an audience because it's becoming linear, almost like linear TV. So that in mind, we asked them who's now working with creators?