蘑菇AV

Some 26% of millennials and 15% of Gen Xers will also purchase via social commerce during the holidays. Gift of AI: This holiday season, artificial intelligence is taking center stage in the ad strategies of companies like Meta, Google, and Amazon, playing a far more prominent role than in previous years.

Sales of books about mental health grew by 121% between 2020 and 2024, and sales of books related to self-help and regulating emotions grew 250% over the same period. The market impact: Across the globe, the rise of health-conscious consumers is driving business for manufacturers and retailers. Well-being-focused consumers have $1.1 trillion in purchasing power in the US alone, per Circana.

While Meta鈥檚 properties and YouTube are shoppable, consumers haven鈥檛 adopted social commerce activity on those platforms with the same enthusiasm as they have on TikTok. Facebook and Instagram鈥檚 approach to social commerce has always seemed 鈥渒ind of half-hearted,鈥� said our analyst Sky Canaves.

US cosmetic and beauty sales are expected to grow over 10% this year鈥攎ore than three times the 2.9% rate of the overall retail market, according to our forecast. It鈥檚 a sign of the 鈥渓ipstick effect,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Business Insider reported that daily US sales from TikTok Shop were down 20% to 25% month over month in May as those sellers struggled to plan pricing and logistics amid the tariffs. That could have a ripple effect on ad spending if those advertisers stop or limit promoting their products on the platform. That said, TikTok remains highly popular among users and is a core part of ad budgets.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

In the first quarter, Zara outshone H&M as it reported record profits for 2022 (while H&M reported a smaller-than-expected increase in sales for Q1). Shein has set some big revenue goals. The retailer says it will more than double its revenue to almost $60 billion by 2025, exceeding the combined annual sales of H&M and Zara, per the Financial Times.

Sales teams are also benefiting from enhanced AI tools that help them perform at top seller levels. Sports help streaming surge. Platforms made Olympic gains. Across both linear TV and connected TV, Q3 emphasized the value of sports.

Some of the richest first-party data comes from what customers or prospects say in reviews, customer service calls, and sales conversations. Although this information can be coded manually or with simple natural language models, genAI can code it at a much greater scale and with more nuance.

For the latter, creators post shopping hauls, suggest what products to buy during Sephora sales, and review 鈥淪ephora Favorites,鈥� bundles of must-have products curated by the retailer. Although Sephora works with a large stable of creators, the retailer has a 43% retention rate, per CreatorIQ. The lesson: Creator retention is crucial for building credibility and trust.

For the time being, those questions are being set aside in favor of access to RMNs鈥� first-party data and ability to drive sales. But as retailers push for a larger share of brands鈥� media budgets, they must prove their worth with better measurement, more sophisticated鈥攁nd easy-to-use鈥攃ampaign management tools, and most importantly, the ability to deliver results.

If you want to learn how to get insights like these delivered to your inbox every day and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

In-app ad spend growth remains healthy at 14.8% this year, translating to an additional $20.52 billion in ad sales over 2022. Use this chart:. Allocate app ad budgets. Understand mobile revenues. More like this:. Mobile App Monetization 2023 (Insider Intelligence subscription required). Despite continued strength in mobile advertising, app publishers look for alternatives.

Ultra-low prices鈥攁ppealing to young shoppers鈥攁re fueling Temu鈥檚 ascent, leading to tougher competition for marketplace sales, but also growth in mobile retail sales. Its current US strategy to increase basket sizes and purchase frequency may also give mobile retail sales a boost. 4. Short-form videos are influencing purchases on social media.

Lululemon: The athletic wear brand beat expectations in its last reported quarter, and remains successful even as it mulls a Mirror sale and returns to its roots in apparel. Success for lululemon came from beating US brands to market.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

TikTok has also become a primary sales channel for many small to medium-sized businesses, some in niche industries, that rely on the platform to expand outside of their core or local markets. While sales from TikTok can be unpredictable, its removal from the commerce landscape would be a big blow to many businesses.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

And I just think that's long tail this year for some of the later extended sales on Amazon or the later extended sales from the competitors that have built it out a little bit longer could get some incremental sales from people who were just not really tuned in last week and at the beginning of this week. Sara Lebow:. Yeah.

I also think that focusing too much on the lower funnel and the sales is wrong. I mean, we know that the path to purchase is not linear, and people need to be reminded of products many times before they make an actual purchase. And I imagine that that is true for banking as well when you're making a decision over who to bank with, it's a big decision.

If you want to learn how to get insights like these delivered to your inbox every day and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

In-store activations are also increasing, including a variety of digital screens and point-of-sale options. CTV ad spending has almost tripled in the past five years. It will grow 11.9% in 2025, reaching C$1.48 billion ($1.08 billion). By 2029, it will reach C$2.26 billion ($1.65 billion) and exceed linear TV ad spend for the first time.

TikTok Shop鈥檚 over $100 million in US Black Friday sales was driven heavily by live commerce. Livestream sellers like Orca that are primarily focused on TikTok would need to pivot, while upstarts like Whatnot would make a big push for new merchants and shoppers. Social platforms, primarily Meta and YouTube, could also dive back into the live commerce space.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

When asked what ultimately led them to make a purchase, 43.3% of US shoppers said it was a better price, while 39.2% said it was a discount or sale, according to our survey. However, across clothing and shoes, positive online ratings or reviews were the No. 1 factor that led shoppers to make a purchase, per the survey.