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This is likely because other factors come into play, including pent-up demand for ads on Disney+ and its high shares of 18- to 24-year-old viewers and parents with young children—two highly coveted demographic groups for advertisers. Impressions also have an inverse relation to CPMs.

Social media/messaging users. Digital audio listeners. Voice assistant/search users. Executive Summary. The Middle East and Africa has stayed mostly consistent in penetration rates and time spent with media, despite small decreases across the board. The biggest drop was a 13-minute loss in time spent with online TV/streaming, but it still leaves the region as No. 2 behind North America.

So, groceries are a sector where I think any level of income will be very happy to cut costs, but the fact that it's made such a dent with wealthy consumers or more affluent consumers, is pretty interesting because it's interesting that that is what has attracted this demographic.

However, with its young demographic and governments expansion of digital access, the long-term outlook should be worth the wait. Behind the Numbers.

Minda writes that brands are embracing ad-free features on social media like comments and DMs, pointing out that commenting is the most preferred social feature for American adults ahead of everything. It's most preferred. So ahead of private messaging, sharing, reactions, all of the stuff. Commenting is number one, in terms of what American adults are doing on social media.

That's up 5% from last year's Super Bowl halftime show, and also just the demographics, a more balanced demographic than you might expect. According to Nielsen, women make up 37% of viewers for regular season NFL games, but 47% of last year's Super Bowl audience. Ethan Cramer-Flood:.

They have the lowest rates of subscriptions among any demographic in that survey. And they also report being the most overwhelmed by the sheer volume of subscriptions that do exist. Overall, consumers seemed pretty split on whether they were content or overwhelmed by the subscription economy. I think this sentiment could really threaten the long-term growth of the subscription market.

And yes, as the article points out, there are certain demographics. Older people tend to be resistant to self-checkout because the user experience is inherently bad on a lot of these checkout platforms, but it really comes down to the availability of options. Marcus Johnson:. Yeah. Where are the fewer people? I'll go there. That's what we've got time for for this episode.

I think you're exactly right, that younger demographic is a place where I could really see Walmart Plus gaining some traction.

On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

An estimated 4% drop according to our forecast team, 4% drop in US viewers 18 to 24, and a 2% percentage drop for those 25 to 34 due to account sharing common across those demographics. Paul Verna:. All the more reason to figure out that college thing. Marcus:. Absolutely, yep.

I think there are still concerns over the quality of products that they might be buying on social media. There are some wider concerns around giving personal data away, and also demands around shipping. So, I think that it's just not a habit yet for UK consumers, social commerce full stop. It's not just a problem for TikTok, it's a problem for all their social platforms.

So the key thing is the capturing the information, the acting on it, but then, also making sure that you truly understand that particular demographic, that particular need that you've been able to derive from asking that question in the first place. Marcus Johnson:. Let's finish the lead by talking about artificial intelligence. How could we not?

There was an Atlantic article from Ross Anderson and in the article they were basically saying, imagine if there is a candidate, there's two people left to run for president and one of those candidate's voice is cloned and there's audio of that person criticizing a demographic of people and that's days before the election?

Now, we know we talked about emotional spending, so there can be some disparate behaviors, maybe geo-based behaviors, maybe some other demographic. And this behavior of hers indicates an awareness of delayed gratification and the importance of saving, which are fundamental financial reserv in my opinion. And she observes how my wife and I discuss financial priorities, investment ideas, et cetera.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

Each platform has varying reach, audience demographics, and ad offerings that can greatly impact the overall performance of a particular marketing campaign. Whether it’s to target consumers regionally, locally, or within a particular category—like grocery—advertisers are not short of options.

I think viewership patterns have definitely changed, especially with younger demographics. I found my patterns changing this year. If I heard about a particular performance or a gold medal or whatever, I would simply go to YouTube, search for it, and CBC would've, the broadcaster would have posted that sort of eight-minute video, recapping the whole thing available on demand.

Sophie who does our social media. Thanks to everyone for listening in. You can find us on Instagram if you'd like. Insider intelligence, that's one word, for behind the scenes content. We'll see you guys hopefully on Monday for the Behind the Numbers Daily and eMarketer podcast. Happiest of weekends.

It performs really well with young demographics. Audience is growing and I think some kind of rights deal with the WWE was in the books because a couple of months ago it merged with Endeavor Group kind of specifically for the purpose of leveraging a better sports rights streaming deal. I was surprised to see Netflix willing to pay so much for it.

This is fueling a mini boom in restaurant openings, but it's papering over the cracks with the more affluent demographic groups slowly shrinking. Unless the government can get hold of inflation, even this spare consumer cash will begin to dry up. And that's my three in three this month.

But I think Yeti's been very smart about not just positioning their brand to a core demographic, but then working beyond to appeal beyond that core demographic, and they've been very smart about that.

Plus Neutrogena, which is number one on your list, is making an attempt to appeal to a demographic that they can't reach. Walmart has successfully done that in reaching higher income consumers. Sara Lebow (16:15):. Okay, so Walmart's retail media business is winning. That's interesting to me. I don't know if winning is the right word, but it is playing a good game.