Ä¢¹½AV

And yes, as the article points out, there are certain demographics. Older people tend to be resistant to self-checkout because the user experience is inherently bad on a lot of these checkout platforms, but it really comes down to the availability of options. Marcus Johnson:. Yeah. Where are the fewer people? I'll go there. That's what we've got time for for this episode.

I think you're exactly right, that younger demographic is a place where I could really see Walmart Plus gaining some traction.

On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

An estimated 4% drop according to our forecast team, 4% drop in US viewers 18 to 24, and a 2% percentage drop for those 25 to 34 due to account sharing common across those demographics. Paul Verna:. All the more reason to figure out that college thing. Marcus:. Absolutely, yep.

Now, we know we talked about emotional spending, so there can be some disparate behaviors, maybe geo-based behaviors, maybe some other demographic. And this behavior of hers indicates an awareness of delayed gratification and the importance of saving, which are fundamental financial reserv in my opinion. And she observes how my wife and I discuss financial priorities, investment ideas, et cetera.

I think there are still concerns over the quality of products that they might be buying on social media. There are some wider concerns around giving personal data away, and also demands around shipping. So, I think that it's just not a habit yet for UK consumers, social commerce full stop. It's not just a problem for TikTok, it's a problem for all their social platforms.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

So the key thing is the capturing the information, the acting on it, but then, also making sure that you truly understand that particular demographic, that particular need that you've been able to derive from asking that question in the first place. Marcus Johnson:. Let's finish the lead by talking about artificial intelligence. How could we not?

There was an Atlantic article from Ross Anderson and in the article they were basically saying, imagine if there is a candidate, there's two people left to run for president and one of those candidate's voice is cloned and there's audio of that person criticizing a demographic of people and that's days before the election?

Each platform has varying reach, audience demographics, and ad offerings that can greatly impact the overall performance of a particular marketing campaign. Whether it’s to target consumers regionally, locally, or within a particular category—like grocery—advertisers are not short of options.

Sophie who does our social media. Thanks to everyone for listening in. You can find us on Instagram if you'd like. Insider intelligence, that's one word, for behind the scenes content. We'll see you guys hopefully on Monday for the Behind the Numbers Daily and eMarketer podcast. Happiest of weekends.

It performs really well with young demographics. Audience is growing and I think some kind of rights deal with the WWE was in the books because a couple of months ago it merged with Endeavor Group kind of specifically for the purpose of leveraging a better sports rights streaming deal. I was surprised to see Netflix willing to pay so much for it.

This is fueling a mini boom in restaurant openings, but it's papering over the cracks with the more affluent demographic groups slowly shrinking. Unless the government can get hold of inflation, even this spare consumer cash will begin to dry up. And that's my three in three this month.

But I think Yeti's been very smart about not just positioning their brand to a core demographic, but then working beyond to appeal beyond that core demographic, and they've been very smart about that.

According to a proposal to regulators, the social media giant wants to charge Europeans for monthly subscriptions if they don't agree to let the company use their digital activity to target ads. So basically, Meta considering offering an ad-free version of Instagram or Facebook for $14 a month just in Europe because the laws are stricter there and they're trying to get around that.

You could even argue that if an advertiser is targeting something at myself, and my wife is watching with me, we're different genders, but we're in the same demographic. At this point, we've actually started to look like each other, so that's how long we've been together. We have similar tastes, we share a budget.

And I think as Karina pointed out, you could still target older demographics on other platforms as well as younger demographics and other slices that you want to reach and it's just more precise and it's more targeted. And I don't really see how this play is going to make the industry as a whole more appealing for advertisers.

Oh, pretty soon we're we're going to be adding robots to that demographic ratio. Marcus Johnson:. That's true. Thank goodness. Kidding. That sounds terrifying and dreadful, and we'll talk all about that in today's episode. Although I will say a world with a smaller share of young people, sounds rather nice. Anyway, today's real topic, the problems with artificial intelligence, part one.

Corey Richardson, VP at ad agency fluent360 was quoted saying, "Major social media platforms are now like the mall in your hometown that used to be the good mall, but now there's no longer a Macy's there, it's just a calendar store and a place selling beepers." Stephanie, what's your position on whether digital ads have gotten worse as of late? Stephanie Taglianetti:.

I'm in that demographic and I don't consider resale value, but I also mostly buy resale, so I don't know if I count. Suzy Davidkhanian:. So 45% of the Thredup survey takers, so we're going to have to assume their sample size was gradient, and so if the general population is accurate, of the Gen Z and millennials think about if they're going to be able to resell their Zara jeans from $10 to $15.

And I think that's making brands even more relevant to broader demographics and playing into the kidulting trend. Is that we see children's media is increasingly communicating on more than one level. It can speak to kids and adults at the same time.

Some interesting numbers by the demographics as well. Baby boomers, so 59% of them, 24 percentage points more likely than the younger folks, the Gen Zers, to believe the US should have already begun regulating AI developments and use. So baby boomers, 59% of them said it should've already started versus just 35% of the Gen Zers. Let's move to our second question here. How are we looking on the scores?

From a very, very, just a core point of view, from a very practical point of view, I think that the demographic who is able to afford a high-end Mercedes like this and one that has an interest in using TikTok while driving the car, I think that's a very, very small section of a Venn diagram. To all the other safety reasons and other stuff aside, I think that at its core, it's very odd to me.

So focus on their demographic. Know that's going to be a part of their lifestyle, but not a full part. And as it is, digital grocery is still taking off. They don't have to do too much. It's becoming more and more of people's new habits, and it's a part of people's lives now. Marcus Johnson:. Bill? Bill Fisher:.