鈥淐reators are really branching off of social media, while celebrities are behaving like creators,鈥� appearing increasingly outside of the big screen, such as on social media, video games, or ads. For example, a continuation of Dunkin鈥檚 commercials that debuted during the Super Bowl features Ben Affleck receiving dance choreography from TikTok-famous Charli D鈥橝melio.
Amazon reevaluates social commerce ambitions with Inspire shutdown: The retailer is prioritizing Rufus and shoppable partnerships with TikTok and other platforms.
TikTok Shop鈥檚 sales soared 153% in January: The video app鈥檚 social commerce arm is eating into Shein鈥檚 market share, adding to the hurdles facing the fast fashion company.
Spread it out: 鈥淧aid search is [still] fundamental to any advertising strategy,鈥� he said, but marketers are diversifying across multiple platforms, whether that be social media, video, or mobile.
YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren鈥檛 audio-only to effectively reach consumers.
List of potential TikTok buyers grows while ban looms: The platform is drawing interest from new parties who could keep the key marketing channel afloat for millions of US companies.