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Teaming up with NBCUniversal for shoppable ads during live sports, including the Thanksgiving Day NFL game. Opening up offsite media to non-endemic brands. Letting third-party sellers purchase onsite display placements on its web and mobile properties for the first time.

With a major sports rights deal under its belt in Thursday Night Football and easy links to a leading ecommerce platform, Prime Video’s advertising business will define the pace of streaming and CTV ad innovation in 2025 and beyond.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Local sports are also coming to Prime Video. Amazon acquired a stake in bankrupt Diamond Sports Group in exchange for offering its regional sports networks through Prime Video. This will allow Amazon to receive ad revenues from local advertisers, like car dealerships, who advertise on regional sports networks but don’t sell their products and services online. Freevee’s future status is unclear.

Walmart’s $2.3 billion Vizio acquisition will give brands new ways to reach consumers and boost product discovery, while Amazon is reaping the rewards from the launch of Prime Video’s ad-supported tier and its investments in live sports. Other retailers looking to get in on the CTV boom include Albertsons and Instacart. Overall, we expect off-site RMN ad spending to grow 42.1% YoY in 2025.

If you think of sports television, Abercrombie decides because of Taylor Swift, who's sort of a creator, let's do a line of women's NFL wear because everybody on social media is following her and everything going on there. And then they come to us and they're like, "Hey, how could you help us here?"

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what’s next for search, social, streaming, and retail media.