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US consumers will spend $3.2 billion on flowers this Mother鈥檚 Day: While NRF鈥檚 forecast is flat YoY, florists face tighter margins as tariffs drive up costs.

The newly merged entity, of which Disney is the second-largest shareholder, will have unparalleled rights to cricket matches, a high-value sporting event for which streaming services bid billions. We forecast that India digital ad spending will jump 25.1% this year, the most of any country and nearly 10 points above runner-up Argentina.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Going forward, we expect TV鈥檚 live sports advantage to further erode, making its even-numbered recovery years increasingly less impactful. Click here to view our full forecast for US TV ad spending. TV still out-earns retail media and CTV. But it won鈥檛 be long until TV falls behind the digital media hotshots.

So they could all be a theoretically hybrid offering, but the one on the high end is very human and gives you tickets to sporting events. It's still that high touch. Jacob Bourne (16:50):. My final prediction on these two particular questions is I think in the near term, it's going to close the wealth gap and then long term, once we get these super high powerful models, it's going to-.

Walmart bought a mall, Coca-Cola launched a soda, and Nike partnered with SKIMS in February, marking some of the month鈥檚 most interesting retail moves. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

The company has dipped its toes into live sports by securing the rights to "WWE Raw" and tennis, golf, and boxing exhibitions, all of which create lucrative sponsorship opportunities for Netflix to sell. Click here to view our full forecast for Netflix ad revenues. Its ad tier boosts its average revenue per user (ARPU).

Brands already know they should be working with creators with diversified platform presences. But there are other ways brands can take a forward-looking approach to working with creators, especially as the creator economy evolves beyond social platforms.

This includes intrinsic ads in racing or sports games, or more elaborate game collaborations in virtual worlds. Shoppable formats are coming. Roblox has introduced ads leading to branded immersive experiences, an early form of shoppable ads.

ByteDance鈥檚 public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform鈥檚 new PR push highlights small business success stories.

鈥淢ickey 17鈥� is a swing and a miss: The big budget film failed to impress at the box office鈥攁nd marketing might explain why.

On top of that, a couple of publishing rivals, The Journal, Post, CNN, New York Times, et cetera, they teamed up with Stagwell, who Jonah mentioned, to ease Brown's fears by promoting studies showing that ads adjacent to stories covering politics or gun shootings performed as effectively as ads placed next to positive stories about business, sports, entertainment, things like that. (23:52):.

Capitalizing on interest: Reflecting the rising popularity, Yahoo Sports and The Athletic will create a women鈥檚 sports hub offering free global written, audio, and video content. Yahoo Sports cited a 253% jump in women鈥檚 sports article views in the past year. Women鈥檚 live sports viewers are poised to rise steadily, from 4.1 million this year to 5.2 million by 2027.

The news: Fox is reorganizing its ad sales team and reducing its workforce by around 3% as part of an effort to boost ad revenues and streamline processes across its sports, news, and entertainment platforms. The restructuring, led by ad sales head Jeff Collins, comes with several high-level hires from Warner Bros.

Like their sports-playing peers, many millennial gamers have transitioned to becoming spectators as much as competitors. Nearly 60% of millennial gamers (ages 26 to 41) have watched esports, higher than any other generation, per the Comscore Inc. survey. 5. A greater share of gamers have watched livestreamed games versus esports. Over three-quarters (77%) of US gamers have watched livestreamed games.

We explore best practices for optimizing acquisition costs.