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We explore best practices for optimizing acquisition costs.

Capitalizing on interest: Reflecting the rising popularity, Yahoo Sports and The Athletic will create a women鈥檚 sports hub offering free global written, audio, and video content. Yahoo Sports cited a 253% jump in women鈥檚 sports article views in the past year. Women鈥檚 live sports viewers are poised to rise steadily, from 4.1 million this year to 5.2 million by 2027.

The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

Fox reported strong performance in Q3, driven by record political ad spending, Tubi's growth, and live sports viewership, with revenues rising 11%. Personalities over publishers: Consumers are turning to personal brands over corporate ones. Tucker Carlson's successful transition from cable news to digital media serves as a case study in audience migration and platform evolution.

What鈥檚 next: The separation is good news for Peacock, which has seen significant revenue gains in recent quarters thanks to sports content like the Paris Olympics and can spend aggressively without linear鈥檚 decline dragging it down. The path for SpinCo, however, is less clear.

The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.

She explains that as subscription prices rise and streaming-centric home entertainment becomes the norm, families are establishing their own hierarchies of always on services versus those that come and go with seasons of hit shows or sports.

The news: Fox is reorganizing its ad sales team and reducing its workforce by around 3% as part of an effort to boost ad revenues and streamline processes across its sports, news, and entertainment platforms. The restructuring, led by ad sales head Jeff Collins, comes with several high-level hires from Warner Bros.

Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and 蘑菇AV.

So they could all be a theoretically hybrid offering, but the one on the high end is very human and gives you tickets to sporting events. It's still that high touch. Jacob Bourne (16:50):. My final prediction on these two particular questions is I think in the near term, it's going to close the wealth gap and then long term, once we get these super high powerful models, it's going to-.

For instance, a hotel chain may run ads encouraging employees to book its rooms for corporate travel, or a sports league selling suites may target executives in a particular city. Marketers view it as brand-safe. That could work in its favor in what鈥檚 sure to be a contentious election year.

Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

If you think of sports television, Abercrombie decides because of Taylor Swift, who's sort of a creator, let's do a line of women's NFL wear because everybody on social media is following her and everything going on there. And then they come to us and they're like, "Hey, how could you help us here?"

Paramount鈥檚 streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company鈥檚 shifting priorities.