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The emergence of free ad-supported streaming TV (FAST) channels like Pluto TV (whose Canadian distribution rights are held by Corus Entertainment) and Tubi (whose distribution rights are owned by Rogers Sports & Media) is also bolstering time spent with digital video. Listening favors digital audio over radio. Digital audio will account for 56.9% of total time spent with audio in Canada in 2024.

Local sports are also coming to Prime Video. Amazon acquired a stake in bankrupt Diamond Sports Group in exchange for offering its regional sports networks through Prime Video. This will allow Amazon to receive ad revenues from local advertisers, like car dealerships, who advertise on regional sports networks but don鈥檛 sell their products and services online. Freevee鈥檚 future status is unclear.

Amazon also leveraged its NFL Thursday Night Football broadcast rights to promote the film to Prime Video's sports audience. The promotional strategy spanned digital, streaming, and traditional platforms. Our take: The success of 鈥淩ed One鈥� demonstrates the potential of theatrical-to-streaming pipelines when backed by comprehensive marketing.

With a major sports rights deal under its belt in Thursday Night Football and easy links to a leading ecommerce platform, Prime Video鈥檚 advertising business will define the pace of streaming and CTV ad innovation in 2025 and beyond.

Digital ad giants beat Q1 expectations, but tariffs, regulation, and slowing growth signal choppy waters ahead. This report breaks down which platforms are thriving, which are stalling, and what鈥檚 next for search, social, streaming, and retail media.

Athletics includes fitness equipment, bicycles and parts, skateboards, golf clubs and balls, skis and snowboards, and other sports equipment. Baby and children includes toys, dolls, games, baby monitors, bottles, and car seats (excludes diapers). Home furnishings includes furniture, mattresses, textiles, power tools, rugs, paint, and outdoor/garden supplies.

The brand's latest campaign, 鈥淟IVE.FIT.GO,鈥� breaks away from the typical athlete sports drink collaboration to represent everyday people with busy schedules. June 2, 2025. One in 3 Gen Zers follow recommendations from which type of influencer, according to a Whop survey? A) De-influencers B) Healthcare influencers C) AI-generated influencers D) Financial influencers.

Rich audience data and appointment viewing around sports content has helped attract advertisers seeking guaranteed ad placements rather than relying solely on programmatic buying. Our take: By focusing on reducing friction in the TV shopping experience, Fubo has positioned itself at the forefront of CTV commerce.

What makes this year's commercials unique aside from the eye watering price tag is, according to Mark Evans, Executive VP of Ad Sales for Fox Sports that you'll see some more AI focused creative. Mr. Evans says that both massive companies investing in AI and some AI focused companies will be represented during the game.

ByteDance鈥檚 public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform鈥檚 new PR push highlights small business success stories.

More than a retail giant: Amazon is now an advertising and media juggernaut, bolstered by the strength of its retail business and several heavy-duty investments into sports.

Black History Month marketing adapts as DEI commitments fade: With corporate DEI programs under political scrutiny, some brands are avoiding public campaigns.

Walmart bought a mall, Coca-Cola launched a soda, and Nike partnered with SKIMS in February, marking some of the month鈥檚 most interesting retail moves. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Numerous providers produce original content, and some have dipped their toes into live sports with developmental and niche leagues. FAST has made it easier for viewers to quickly find a show to watch when they don鈥檛 feel like searching. Almost two-thirds of US consumers polled by Comcast Advertising in December 2023 spent more than 6 minutes searching for something to watch. How many people use FASTs?

Teaming up with NBCUniversal for shoppable ads during live sports, including the Thanksgiving Day NFL game. Opening up offsite media to non-endemic brands. Letting third-party sellers purchase onsite display placements on its web and mobile properties for the first time.

鈥淢ickey 17鈥� is a swing and a miss: The big budget film failed to impress at the box office鈥攁nd marketing might explain why.

Spanish-language removal serves as a cautionary tale: Brands must embrace inclusivity to tap into Hispanic consumers鈥� loyalty and $2.8 trillion market.

It鈥檚 also live programming that happens on a regular basis, such as news talk shows or local sports teams. And there are three elements that set them apart. First, it鈥檚 current and happens in real time. Sports fans say the top reason they watch live content is because it happens in real time, according to an April 2024 survey by Kantar. Second, it鈥檚 engaging.