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On today's podcast episode, we discuss what people get wrong about Gen Z鈥檚 path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.

Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.

On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.

Digital formats take more dollars from traditional media in lean economic times, as CTV and digital audio offer more concrete ROI data than traditional broadcast TV and radio. Similarly, performance marketing formats like search are safer for lean marketing budgets. Canada鈥檚 Digital Services Tax (DST) was also a factor in our revised forecast.

Early broadcast problems left host Kay Adams' voice missing for nearly 20 seconds due to audio issues. Some viewers experienced buffering issues, reminiscent of Netflix's earlier Tyson-Paul streaming challenges. A poorly timed 鈥淪quid Game鈥� season 2 promotion disrupted game analysis, highlighting the platform's growing pains with live content.

This positive effect extends to products promoted directly by athletes as well as ads featured during a sports event on TV, on audio sports coverage, and in sports magazines. Continue reading our coverage on Black consumers in the US by checking out our report, 鈥淏lack Consumers鈥� Digital Habits 2024.鈥�.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon鈥檚 鈥楯ust Walk Out鈥� cashierless technology has found a new home, can a 鈥楽potify for news鈥� like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

Scalable attention metrics for audio formats are a bit more challenging since many commonly used biometric and contextual signals don鈥檛 apply (e.g., eye tracking, scroll speed). Since less than 5% of digital ad budgets will go to audio this year, attention providers are focusing product development on other areas.

It has emerged as a potential game-changing application because it can ingest long documents and contextualize the data to create summaries and even generate audio conversations about its contents. The free tool has been used to generate briefing documents, FAQs, and even AI-hosted podcasts.

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what鈥檚 next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA鈥檚 resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.

Chick-fil-A announced its upcoming Play app, which will feature a slew of video, audio, and gaming content geared toward families with young children. An animated series on the app will feature Chick-fil-A鈥檚 cow mascot. Some brands and retailers have even launched their own production companies.

鈥淭he broader economic implications, including potential slowdowns in growth and increased inflation, may further dampen advertising expenditures, especially in highly-fragmented categories like cable entertainment,鈥� said Juliet Corsinita, head of convergent video and audio at PMG. 鈥淏ut demand will be more resilient in high-demand areas like live sports.鈥�.

On today鈥檚 podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them.

Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.

鈥淐reator content will continue to drive marketing impact in 2025 and will expand 鈥榖eyond the phone鈥� to linear programming, digital, audio, and experiential platforms,鈥� she said. 鈥淐reators are front and center in social content across the industry, providing advertisers with a massive opportunity to connect with younger audiences.鈥�. This was originally featured in the 蘑菇AV Daily newsletter.

Spotify鈥檚 latest AI push gives independent authors a cost-effective way to create audiobooks, but AI narration鈥檚 emotional gap could turn some listeners away.

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon.

DECK PENDING - 01/31/2025