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I also am surprised that sustainability is not talked about more here. I think that there are probably bigger fish to fry than sustainability and maybe also it's just table stakes now. Everybody needs to be thinking about how can you help give back to the environment and make sure that the planet lasts.

I recycle. Marcus Johnson:. Do you? Suzy Davidkhanian:. Absolutely. Marcus Johnson:. But you can only recycle so much because sometimes boxes, they don't get put in the right recycling thing or sometimes if they get dirty, then people won't ... They won't be able to recycle it. And if you recycle, that still uses up energy and it's still more wasteful than not. Suzy Davidkhanian:. Yes, I agree.

But not all of the merchant incentives it offers, particularly around the holiday period, are sustainable in the long term. In 2024, TikTok鈥檚 logistics operations, which it has outsourced to third-party providers, will be put to the test.

But that seems to be the goal if you're essentially telling Dutch people stop getting on planes and stop getting on cruises because it's so bad for the environment. That's a tough ask. Bill Fisher (17:11):. Yeah. Is some of this aspirational stuff dependent on where in the world we are?

But those experiences and the environment in which they happen will be different from what they used to be. And consumers will have more choices when it comes to meeting their various needs.

Plus, it can improve the sustainability of online operations by reducing last-mile delivery emissions. But it does pose a challenge. By 2026, almost 20% of online orders in the UK will be fulfilled via click and collect鈥攚hich will account for 6.0% of total retail sales.

The need for supply path optimization (SPO) arises from concurrent trends鈥攁mong them cost reduction, sustainability, privacy compliance, and inventory quality assurance.

So I don't know, Rahul, is this model even sustainable? It does seem to some extent they've kicked the can down the road. Rahul Chadha:. I mean, I think it's sustainable, but I think we're going to go through a right sizing process. The model is just going to have to rework itself in a way where companies who are trying to monetize through streaming platforms...

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.

I don't know that I agree with you, Blake, in terms of, I think sustainability is important no matter what type of brand you are. I think it's the way of the world right now. I think the more interesting thing that H&M is doing is circular, sort of trying to be climate friendly by doing circular activities, like getting people to bring back their jeans to recycle.

That is from Alison Pepper, the EVP of government relations and sustainability at the 4A's. And to me, this really just encapsulates the fact that people really demand not just, let's say, action on the environment, but it's also the accountability of not just saying it to score marketing points, but to be judged based off of your transparency and how accurate are you being with your claims.

For example, show copy that emphasizes the sustainability features of a product for one buyer and technical details for another. Offer relevant product comparisons, customer reviews, and testimonials to help buyers evaluate their options. Deliver timely recommendations personalized to specific needs, budgets, and preferences.

They tend to be more environmentally friendly. And then, my shameful truth as a consumer, an e-commerce consumer, is that I don't make returns. I don't make returns. I have stuff in the corner that I'm saying I'm going to return and then, I never do. So as a consumer, I'm okay with stricter return policies. Sarah Marzano (16:48):. Because it's annoying to print out the label? Sara Lebow (16:52):.

So a day is obviously when the world spins round, and a year is when it goes once round the sun, and so it takes 243 Earth days to spin once. That's Venus. It's the longest rotation of any planet in the solar system, and 18 fewer days, fewer Earth days, 225, to complete an orbit of the sun. Jeremy Goldman:. My head hurts. Marcus Johnson:. I know. Jasmine Enberg:. Same. Marcus Johnson:.

So it's more about, "How do I remain sustainable in that?" By looking for someone to save them. Rob Rubin:. Because they can't really acquire customers very easily. Eleni Digalaki:. Yeah. They can't acquire them with what's needed today to acquire them, the value that you need to offer, in a sustainable way. Rob Rubin:.

Maybe an entrepreneur today wouldn't mind thinking, "I'm going to have a viable sustainable business that's around in 15 years and has a good product-market fit. I don't care if I'm not the next Claranor." We've seen what's happened with Claranor's valuation, but just as an example. Alex Sion:. Yeah, I agree. That's where the frenzy comes into play.

And I don't know, I just don't see a long-term path to sustainable business model and I never really have. Sara Lebow:. Sure. And then, how is Kohl's different? Zak Stambor:. Yeah. Kohl's on the other hand is another one of these companies where they need a perspective. And for a very long time, they've leaned on other brands to define why they exist, so they started taking returns from Amazon.

The environment changes dramatically as we've experienced in the last 30 years. But I do think that with millennials in particular, what we're seeing... I think millennials are a good prototype for the digital generation even though they're not fully digital, is that they tend to stick to the habits that they became accustomed to in their twenties. But they do slow down on them.

Owned brands provide creators with a more sustainable revenue stream that they are in control of. New vendors have made it easier for smaller creators to launch a brand. Startups like Pietra provide creators with tools to develop, manufacture, and ship products.

I mean, subscriptions are more sustainable than advertising, but they don't tend to be quite as lucrative, and it's pricey. Marcus Johnson:. Hey gang, it's Monday, November 13th. Jasmine, Jeremy, and listeners, welcome to the Behind the Numbers Daily: an eMarketer Podcast. I'm Marcus.

Its use in OOH measurement may not be sustainable, and advertisers may need adjust their expectations for reporting granularity. So what鈥檚 an advertiser to do? Challenge your partners to give you the same reporting you get in digital. It鈥檚 possible, and some OOH vendors are even getting in on the data clean room (DCR) trend to better serve buyers. But be sure to keep an eye on privacy compliance.

S banking regulators have introduced several climate-related frameworks, signaling a shifting perspective on banks' role in addressing the climate crisis.