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Banks and alternative lenders should proactively target current and former Canadian Rocket Mortgage customers with personalized offers, competitive rates and refinancing deals, and marketing materials emphasizing stability and unique benefits.

Available at Walmart, Target, and Kroger, the promotion includes a $15 Fandango Movie Reward for those who purchase four packs at once. Oreo鈥檚 special-edition Minecraft cookies come with an interactive AR experience; fans can scan square-shaped bites to unlock exclusive content and win prizes.

CRO Wayne Pommen called the Walmart tie-up one of Affirm鈥檚 鈥渃rown jewel partnerships,鈥� along with its Amazon, Shopify, and Target deals. Affirm鈥檚 stock price tumbled from the news, falling from about $50 a share when the market closed on Friday, March 14, to $43.70 when the market closed on March 18, dragging its market cap down to $13.98 billion, per Yahoo Finance.

Brands are questioning the value of a million impressions if they don't come from their target demographic. Instead, they're prioritizing meaningful engagement metrics like saves and shares that indicate purchase intent. As private messaging and interest-based communities gain prominence, brands need to rethink how they measure influence.

Retailers want richer experiences that still respect guest trust. Katy Hershey, senior director, partner solutions group at Roundel shares how Target鈥檚 165 million guest profiles and 15 years of retail media insight fuels its brand-safe omnichannel campaigns鈥攁nd outlines what鈥檚 next: goal-based buying, AI-driven personalization, and broader reach via off-platform partnerships.

Shoppers are also interested in using AI agents for customer service, returns and exchanges, and even making purchases when items hit target prices. Gen Z shoppers are 2.7 times more likely than baby boomers to be interested in receiving product recommendations from AI. What it means: Consumers are open to AI when it adds value鈥攅specially in simplifying tasks or saving money.

Target notched its first positive comparable sales growth in five quarters. Target customers focused on value in Q2, and many were reluctant to open their wallets until the moment of need. Total revenues: $25.45 billion (2.7% YoY). Total sales: $25.02 billion (2.6% YoY). Ecommerce revenues: $4.48 billion (8.7% YoY). Comparable sales: 2.0% vs. 1.07% estimate.

The research identified four key segments and five consumer targets. The most impactful segments鈥斺�榠nspiring self-expressers鈥� and 鈥榗onvivial belongers鈥欌�攁ccounted for 42% of the overall performance and leisure market.

However, boycott efforts are likely to be more effective at retailers like Target, which largely deal in discretionary goods, than at companies like Amazon that have done a better job of making themselves indispensable to shoppers.

Our take: With China鈥檚 economy mired in uncertainty, India鈥檚 large (and youthful) population and growing affluence make it a prime target for brands鈥� global expansion. While the rise of beauty ecommerce may ease the path to launch, companies have to be mindful of competition from homegrown brands that have more insight into local consumer trends.

Like Best Buy, Target, and virtually every other retailer at this point, Ulta sees its forthcoming marketplace as an opportunity to expand its assortment without having to bulk up inventory鈥攁s well as a chance to beef up ad revenues for its retail media network. It plans to improve the guest experience with deeper personalization, enhancements to its app and website, and better stores.

In fact, Amazon shoppers will see an average of 20 sponsored product ads per search result page, outpacing the average number of ads shown by CVS (13), Best Buy (8), Albertsons (7), or Target (4). By acquiring TikTok, Amazon would gain a platform with millions of users and a built-in social commerce business, enabling the retailer to scale its off-site business seamlessly, said Marzano.

Generous return policies, once a competitive advantage, have become targets for exploitative behaviors including:. Bracketing: Buying multiple sizes or colors of the same product with the intent to return all but one. Wardrobing: A form of returns fraud where consumers buy clothing, use it, and then return it.

鈥淲e鈥檙e investing in creative ways to target Gen Zers and millennials鈥攖hose who are just starting their careers, building their financial futures, and, of course, exploring the world of dating,鈥� said Cress. 鈥淭inder鈥檚 platform allows us to reach them in a relevant and engaging way, speaking their language and meeting them where they already are.鈥�.

An opportunity for advertisers: The breadth of niche content and channels available on FAST services makes it a valuable channel for marketers looking to target specific audiences. The number of US FAST viewers is expected to reach 115.6 million in 2025, per our forecast.

Looking ahead: While Kroger is in a stronger position than its failed acquisition target, Albertsons, questions remain about its ability to navigate the challenging environment ahead, especially after the abrupt departure of longtime CEO Rodney McMullen. For now, the company is sticking to its focus on its private-label business, strong loyalty program, and fast-growing retail media arm.

Digital channels like social media and paid search effectively engage target audiences and have a measurable ROI for increased marketing precision. Implementing a multi-platform advertising strategy to diminish platform-specific risks and avoid being overly dependent on any single channel will be critical, especially in light of a possible TikTok ban.

But consumers often have a short memory, and Gen Zers鈥攖oday鈥檚 target audience鈥攚eren鈥檛 consumers back then. If ultra-thin phone makers can limit the impact on batteries, cameras, and storage, then we will likely see other manufacturers get on board. But if all three take a hit, the novelty won鈥檛 be enough to move them off shelves.

Cybersecurity threats increasingly target fashion retailers. The sector has become a growing target for cyberattacks as ecommerce platforms scale up personalization and data use. High-profile breaches in UK retail have exposed sensitive customer information, undermining trust as data regulation tightens and AI-driven fraud increases. Sources. Drapers. ESW. Global Data. Mys Tyler. Retail Gazette.

While marketers often focus on Gen Z to target lifetime shoppers at a young age, this generation lags in brand loyalty鈥攖hese shoppers are 33.9% more likely to have abandoned at least one brand or business over 12 months, according to a Capital One Shopping survey. 鈥淭he majority of RFPs that come in are for Gen Z,鈥� said Marian Thomas, director of partnerships, research and measurement at Zynga.

The other is deterministic, privacy-compliant data that can be used to target consumers who sit at the top or middle of the purchase funnel. Consequently, most retail media advertisers will continue to spend. A full three-quarters of advertisers said they will increase their retail media ad spending in 2025, per November 2024 Ebiquity data.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Latin America鈥檚 ad market will surpass $40 billion this year as it continues to defy economic uncertainty. Rebounds in Argentina and Chile, along with double-digit growth in retail and social media spending, will fuel momentum. Here are the latest trends you need to know.