蘑菇AV

Gen Z's digital fluency enables rapid mobilization and dissemination of boycott campaigns, often originating or gaining traction on platforms like TikTok and Instagram.

That distinction goes to Amazon, followed by Instagram, ByteDance, TikTok, and Pinduoduo. Use this chart: Marketers can use this chart to prioritize placing advertising and content on various platforms. They can also use it to reinforce the importance of having a robust YouTube strategy and demonstrate how big YouTube is compared to the leading streaming platform.

Instagram鈥檚 charm offensive for TikTok creators: Its product updates aim to prioritize smaller creators鈥� content to provide more visibility and bolster discovery.

Elon Musk鈥檚 reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.

Most creators find their incomes to be unpredictable on Instagram (81%), TikTok (75%), and YouTube (70%), according to August 2024 data from Patreon. Creators will generate more than $1 billion in revenue from podcasts next year, 蘑菇AV forecasts.

TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L鈥橭r茅al and live-shopping events will boost GMV.

TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop鈥檚 US rollout has been complicated鈥攁nd that could have implications for the company鈥檚 aggressive goal.

Nearly 50% of social network users in Thailand will be TikTok users, giving the country the highest TikTok penetration in the world, according to our forecast. The US will rank second, with 45.3% of its social users on TikTok. We expect penetration in the US will be as high as 49.1% by the end of 2026.

TikTok promotes learning and automation at product summit: Simplicity is a big buzzword for TikTok this year, with automation at the heart of simplifying the ad creative process.

In most countries, TikTok bans are currently limited to government devices. But global and international marketers who rely on TikTok need to be ready to pivot their strategies in case a broader US ban causes a ripple effect in other markets.

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

TikTok isn鈥檛 solely driven by its famous algorithm: ByteDance employees can make posts go viral without any disclosures.

Effect House by TikTok rolls out: As TikTok broadens its AR horizon, creator incentives play a pivotal role in its evolving digital strategy.

Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.

AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.

Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.

Threads struggles to engage Gen Z: Meta faces challenge against the dominant TikTok.

TikTok integrates Wikipedia snippets into search: A move towards broader search capabilities amidst rising competition with Google.

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

TikTok broadens effort to call out state-controlled media: US, China among countries added to labeling program in bid for greater transparency.

LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.