蘑菇AV

Creators and influencers are most effective at driving sales of discretionary goods and services, like fashion, beauty, travel, and consumer tech, per our March 2024 US Social Commerce survey. The primary way US consumers would change their shopping behavior due to the tariffs would be by prioritizing essential goods, per January 2025 data from First Insight.

This spending divide is shaping current retail trends: Budget-conscious consumers are prioritizing essentials and seeking the best deals, while affluent shoppers prop up categories like designer goods, travel, and high-end experiences. Key Question: What do Q4 2024 earnings tell us about the state of US consumer spending? Executive Summary.

Trump鈥檚 鈥淟iberation Day鈥� tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US鈥攁long with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?

Key stat: 87% of Gen Zers say online reviews had at least a little influence over their decision to purchase a product, according to January data from CivicScience. 31% of US adults use review and rating websites to research and plan their travel itineraries, per August 2024 YouGov data. 46% of worldwide consumers switched brands/retailers after hearing a positive review from a social media influencer,

US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May 蘑菇AV forecast.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Believe it or not, the year is already halfway over. For advertisers, it's been a whirlwind with economic upheaval, massive AI adoption, Google upending search, and working hard to understand Gen Z. Oh, and remember when TikTok went dark for a weekend?

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Uncertainty reigns under Trump鈥檚 ever-changing tariff strategy: The threat of a 50% tariff on the EU could drive up the cost of small indulgences like gorgonzola and pricey machinery used in manufacturing.

Fairbank said growing this network, especially in popular travel destinations, will be an investment priority after the merger. He also said to mitigate the issue, Capital One could start by only switching over cards that aren鈥檛 frequently used by international travelers. Our take: While the merger still has hurdles to overcome before it becomes official, both issuers are optimistic about its future.

They offer financial services alongside shopping, bill payments, insurance, and travel products鈥攁ll in one platform. While the model faces skepticism in North America, it鈥檚 gaining traction in Latin America as a revenue driver: Mercado Pago, for instance, has evolved from a payment tool into a full-service financial platform offering digital wallets, QR code payments, credit, and investment services.

Discretionary categories including retail, travel, and entertainment led growth. New international card partnerships. Visa launched a bevy of new consumer credit cards like one with digital bank Neon in Brazil. Visa is also trying to take volume from local networks: It partnered with Dutch Bangla Bank to take over 6 million credentials in Bangladesh, for example.

Some customers may not have their preferred travel credit cards saved in Venmo but will want to use them to rack up points. Others may be making the purchase on their desktop without their phones in reach, which creates friction when you have to use the QR code.

From 2023 to 2028, ecommerce will grow the fastest, with a CAGR of 12%, followed by travel retail, which is still recovering from the pandemic hit. Specialty beauty retailers such as Sephora and Ulta are close behind, offering broad assortments of sought-after brands, in-store experiences that facilitate product discovery, and loyalty programs with compelling benefits.