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Social networks like Twitter and Instagram have allowed direct connections between teams and players to flourish. 3. GVC ad revenues will follow a similar growth trajectory. To view the full forecast for GVC ad revenues, click here. Advertisers will spend over 10 times more on GVC than they will on esports this year.

For adults, Facebook is No. 1 at 20.7%, followed closely by YouTube and Twitter. Liking/commenting. Close to half (44.9%) of teens who like or comment on content on social media chose TikTok as their go-to, with Instagram a distant second (30.5%). For adults, Instagram is a moderate favorite over TikTok (32.3% versus 24.8%). Community.

Just weeks after its launch dominated the tech and media headlines, Meta鈥檚 Twitter knockoff, Instagram Threads, has devolved into a kind of sideshow. Usage cratered, investment analysts forgot what it is called, and columnists declared it doomed; Meta CEO Mark Zuckerberg said Threads was in line with his expectations. A Reel-y steep drop?

But as the meager signups for Twitter Blue have shown, clout alone isn鈥檛 sufficient to move the needle for most social users. As of mid-January, Twitter Blue had just 180,000 subscribers in the US, per The Information. That鈥檚 less than 1% of the 55.1 million monthly US users we expect Twitter will have this year.

Methodology: Insider Intelligence surveyed 2,225 social media users in the US during May 20-June 9, 2022, to gauge how perceptions of digital trustworthiness differ between nine of the largest social platforms: Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube.

Mistrust was significantly higher than that for both Facebook and Twitter. US influence could sway the UK government. TikTok is banned on UK parliamentary devices and networks, and the BBC has issued guidance for employees to avoid using TikTok on company-owned devices.

This resurgence is juxtaposed against a backdrop of shifting user preferences, with Instagram itself overtaking TikTok in December downloads, while X, the former Twitter, grapples with rebranding challenges. Meta moves: Amid a shift in social media dynamics, the metaverse is becoming a battleground for tech giants.

With three-quarters of its staff gone, a flurry of policies being introduced and sunsetted, and Musk鈥檚 controversial image, Twitter has a long way to go before it can win back the trust of both advertisers and users. More like this:. DOJ recently looked into Twitter, lawsuit says. Twitter takes aim at posts that link to Substack. Twitter is now resurfacing official Russian accounts in search results.

Twitter is trailing. The Twitter circus continues to affect user numbers negatively. Due to the turbulence around Twitter at the moment, we have not extended our user forecast for the platform beyond 2024. However, the trend line is one of a steep decline. By 2025, it could become the trailing social network among the big players we track. LinkedIn already overtook it, and Pinterest could be next.

Their top 3 platforms are TikTok, Instagram, and Twitter. 26% of millennial patients used social media platforms to talk about medical issues, citing Facebook, TikTok, and Twitter. 14% of Gen X patients sought out medical discussions on Facebook, Twitter, and Instagram. Just 5% of boomer patients turned to social media for medical reasons鈥擣acebook was their chief resource.

The real test will be whether Meta can turn Threads into a place where trends and culture happen, like Twitter was before TikTok. Meta will have to strike a fine balance between what appeals to Gen Z (read: less text, more video), while still crafting a unique identity beyond Instagram鈥攁nd without borrowing too much from TikTok. Go further: For more on Threads vs.

However, the text posts on TikTok will be far from identical to those on Threads or Twitter鈥攕orry, we mean X鈥攍ikely necessitating a level of creativity that TikTok audiences have come to expect. This move could be a sign that TikTok believes it will see slowing user growth ahead and is trying to appeal to more users.

In Q2, X or Twitter earned just over $100 million in the US. Which is down 25% from Q1, and down over 50% from last Q2 according to internal documents obtained by The New York Times. And advertisers didn't really need their arm twisted to leave Twitter. It was important for a lot of them, but it was always a small piece of advertisers' media plans. The year before Mr.

Twitter said it has 101 million active users in Europe; TikTok reported 125 million; YouTube reported 401 million; and Meta reported 255 million and 250 million users for Facebook and Instagram, respectively.

I got all my information live from Twitter accounts, people just complaining, which made me feel comforted. I was like, "All right, I'm not the only one here," but they literally haven't, and still seem to have called it a success. So baffling. Marcus Johnson:. Do we want to give Netflix a pass here?

The continued chaos at Twitter will also cause shifts in the market. Twitter managed to stave off a user decline in 2022, but that won鈥檛 be the case this year. Twitter鈥檚 user losses will be mostly LinkedIn鈥檚 and Reddit鈥檚 gain, as Mastodon (an app similar to Twitter) is too complicated for mainstream users to use. In crisis and chaos lies opportunity.

Online banking means customers and businesses can withdraw funds in seconds, with little to no warning, while platforms like Twitter can spread panic about banks' financial health. To tackle the problem of bank runs, regulators may introduce new rules. Bigger liquidity cushion requirements could ensure that lenders are better positioned to weather runs.

She writes that, "Twitter and Instagram have plenty of user overlap." So, there are plenty of folks who use both Twitter and Instagram. Plenty of overlap. The question is, what share of US Instagram users used Twitter as of June last year? So, this is months before Elon Musk's takeover. What share of US Instagram users used Twitter?

Feature rollouts will give Threads parity with rival X (formerly Twitter), and open the service beyond iPhone and Android apps. Our take: Despite its initial success, the biggest criticism for Threads is that it may have been launched prematurely. Improving search functionality and adding a web version could help retain existing users and attract new ones.

Gen Z Twitter users are slow to leave the platform. Paradoxically, the socially conscious generation will be the slowest to leave Twitter despite its problematic leadership, with Gen Z seeing a 2.4% drop in users next year compared with decreases of more than 9% among other generations.

We downgraded this year鈥檚 projected ad revenues for Twitter from $4.74 billion to $2.98 billion after Elon Musk took over the platform. Musk slashed three-quarters of Twitter鈥檚 staff, made only $11 million in revenues from Twitter Blue in its first three months, and allowed a slew of brand safety issues to fester on the platform.