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Some 35% of US and UK content and creative professionals want to enhance platform performance tracking and reporting to enhance their content ROI, per an October 2024 survey from Canto in partnership with Ascend2.

Also this month, Affirm expanded its tie-up with Adyen to push further in the UK after debuting there in November. It鈥檚 trying to better compete internationally with Sweden-based Klarna, which already has a large European presence. The two are currently evenly matched in the US: We forecast Affirm鈥檚 US BNPL payment value will total $30.58 billion this year, compared to Klarna鈥檚 $30.42 billion.

An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.

Digital rights group Eko filed complaints against Meta with data protection officials for its targeted advertising practices in Europe, while UK regulators opened an investigation into TikTok for alleged inappropriate use of children鈥檚 data.

However, while Spain will account for 10.5% of Western Europe鈥檚 ecommerce growth in 2024, Germany, France, and the UK will account for more鈥�11.9%, 12.7%, and 28.1%, respectively鈥攂ecause of the relative size of their ecommerce markets. The UK is still the region鈥檚 biggest ecommerce market by far.

Lack of collaboration across teams and functions is a top challenge (34%) for US and UK content and creative professionals measuring digital content performance and ROI, per an October 2024 Canto and Ascend2 survey. 鈥淧roduction is thought about at the end, when the creative and media strategies are locked,鈥� said Priti Mhatre, chief product and AI officer at WPP agency Hogarth.

Prime Day will now span 27 countries, with Ireland and Colombia joining a roster that includes the UK, Germany, Japan, Mexico, and Spain. Beyond Amazon.com, third-party sellers using the Buy with Prime program鈥攕uch as Steve Madden, JLab, and Wyze鈥攚ill feature Prime Day deals directly on their own websites.

The company experienced a 17.4% decline in China; a 4.5% decline in takings in Western Continental Europe; a 5.5% decline in the UK; and a 5.5% increase in India. Still, WPP鈥檚 top 25 clients saw 2.5% growth in Q1, helmed by a robust CPG performance, improvement in tech and digital spend, and stabilization in healthcare. Retail, telecom, and travel and leisure declined.

For example, the Bank of England uses TikTok to discuss financial topics such as interest rates. This approach can help FIs build brand awareness and convert viewers by connecting their advice to relevant proprietary tools.

Lawson praised UK-based company Octopus Energy, which swaps standard hold music for a hit song from that customer鈥檚 childhood. Using data to build the consumer relationship is crucial, and the best use cases are often subtle, she said.

Respondents represented Australia, Canada, the UK, and the US.

Global favorability of the US fell 20 points between January and March according to Morning Consult data, with particularly steep declines in Canada (down 44 points), France (down 33), and the UK (down 31). "The US could lose as much as $12.5 billion in spending from international tourists this year as a result of these anti-US boycotts," said Wolff.

UK mobile P2P payments usage growth has a case of the doldrums鈥攂ut bank and digital wallet providers can explore several options to give it a boost.