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Ad dollars could shift away from search toward other channels if more people rely on genAI answers instead of clicking through ads. That would be especially meaningful in healthcare and pharma, where marketers skew heavily toward search advertising to meet consumers who use the internet to conduct healthcare-specific research.

Prime Video offers show-level ad reporting: The move positions it as a testing ground for streaming鈥檚 evolution, where transparency matters as much as viewer data.

Creators make up a significant portion of TikTok鈥檚 overall revenues, and the US generates over 40% of TikTok鈥檚 worldwide ad revenues. Keeping US creators and brands on the platform is critical to ensure a sustainable future for the app.

Senate leader questions pharma advertising oversight amid growing calls for more regulation: The threats of new legislation and regulations indicate the seriousness of both the Trump administration and Congress to move against pharma ads.

The news: Pinterest is partnering with Instacart to allow advertisers to power their campaigns using the latter鈥檚 first-party data鈥攁 move that will enhance the value of both companies鈥� ad platforms while advancing Pinterest鈥檚 shoppable ambitions. Our take: Pinterest鈥檚 ability to engage the all-important Gen Z cohort, along with its role as a source of inspiration and product discovery, is making it a more strategic asset for brands and retailers. As economic uncertainty drives companies to be more careful with their ad dollars, Pinterest鈥檚 ability to reach audiences at every stage of their customer journey鈥攏ow bolstered by access to Instacart鈥檚 first-party data鈥攑ositions it as an even more valuable partner.

This lack of visibility can ultimately lead to wasted ad dollars. Transparency on where your ads are running (39%) and difficulty managing ad frequency across publishers and platforms (37%) are top connected TV (CTV) concerns among advertisers worldwide, per an April 2024 Advertiser Perceptions survey.

Protogiannis called it the most exciting development yet, noting that it helps link real audience behavior to media spend. In an industry increasingly focused on accountability, Nexxen and LG Ad Solutions are showing how advanced tools and human analysis can work together to deliver deeper insights and more confident decision-making.

The rest of the year is top-of-mind for leaders in marketing and retail, which they expect to be challenging but riddled with opportunities to stand out from competition.

The news: DoorDash鈥檚 acquisition spree continued with its $175 million purchase of ad tech firm Symbiosis. The deal will expand the company鈥檚 offsite capabilities, enabling advertisers to run campaigns across search, social and display channels that are integrated with DoorDash鈥檚 closed-loop measurement system. Our take: DoorDash鈥檚 Symbiosis acquisition and ad updates should help the company attract bigger brands and retailers to its ad platform鈥攅specially as demand for its core delivery services remains healthy.

To access both first-party data and high-intent consumers, advertisers have increasingly embraced retail media networks (RMNs). 83% of advertisers worldwide plan to either maintain or increase their RMNs ad spend in 2025, per an October 2024 NCSolutions survey.

Early testing delivered strong results; Dick鈥檚 Media reported a 300% increase in return on ad spend when using its first-party data on Roku compared with traditional ad models. Our take: Dick鈥檚 sees retail media as a long-term growth engine, and its partnership with Roku should enhance its ability to compete with larger players by combining rich loyalty data with precise streaming insights.

Netflix and BBC team up for new podcast: While Netflix teases video podcasts on its own platform, work needs to be done to win over audiences.

On today鈥檚 podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.

Brazil鈥檚 digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Key Stat: US retail media off-site ad spending will grow by 42.1% in 2025, more than twice the rate of on-site ad spending (15.3%). Executive Summary. As retail media growth shows signs of slowing, the limitations of on-site advertising are becoming clear. Retail media heavy hitters like Amazon and Walmart are reaching the boundaries of available on-site inventory.

Brazil鈥檚 digital advertising economy continues to thrive, driven by retail media investment, growing video ad spend, and slower social ad spending. This report explores trends shaping Brazil鈥檚 digital advertising landscape in 2025.鈥�

Incrementality has always been the holy grail of retail media. But lately, it鈥檚 taken on greater importance as ad budgets are squeezed and retail media networks (RMNs) fight for their share of ad dollars.

At least half of US senior affiliate marketers use affiliate marketing for upper-funnel objectives, according to a December 2023 Forrester report.