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US ecommerce will keep growing at a rapid pace, reaching $1.732 trillion in sales and touching 81.0% of the US population by 2028. To take advantage of this opportunity, retailers and brands need to understand customer expectations of the ecommerce experience and how to best deliver on those expectations.

Looking ahead: We expect US retail returns to cross the $1 trillion mark this year, although growth will slow considerably as retailers implement more restrictive policies and ramp up fraud prevention efforts. Beyond making it harder for shoppers to return items, retailers must also consider ways to improve the ecommerce experience and reduce practices like bracketing.

鈥淯nderconsumption core鈥� trends on TikTok: 3 in 5 Gen Zers are following the trend, leading many to cut back on online shopping.

Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse.

The years of high double-digit growth for US direct-to-consumer (D2C) ecommerce sales have ended.

US retail marketplace ecommerce sales will reach $603.20 billion in 2027, representing 34.8% of total retail ecommerce sales, per our forecast.

US retail marketplace ecommerce sales will grow 11.4% to reach $428.30 billion this year, per our forecast. Because Amazon (73.4%) and eBay (8.2%) will rake in the majority of those sales, smaller marketplaces like Shein, Michaels, and Wayfair are getting creative and taking the battle for sales in-store.

In 2024, US consumer spending on online marketplaces will reach $468.33 billion, according to our forecast, with a significant portion of ecommerce sales shifting to these platforms.

The policy appears to have pushed Anker Innovations, which had had its products listed on Temu at much lower prices than on Amazon, to close its US Temu storefront. Since half of Anker's annual revenues come from Amazon, the decision was likely driven by the company鈥檚 desire to stay in Amazon鈥檚 good graces.