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The inclusion of ads on Prime Video extends Amazon鈥檚 video advertising efforts beyond its Fire connected TV (CTV) operating system, its Twitch livestreaming service focused on video games, and its Freevee free streaming service. To view our forecast for Amazon Prime Video ad-supported viewers, click here. Amazon will use sports programming to attract non-endemic advertisers.

); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.

If you have a video ad, it can be repurposed to run other parts of its ecosystem. I think that's really opened up a whole world of spending that this company's really benefiting from. Marcus Johnson:. Yeah. That's a great take. Daniel Konstantinovic:. Yeah. And I think, well, I just said, yeah. Yeah, that is a great take. Thank you, Marcus. Marcus Johnson:. Yeah, Marcus. Daniel Konstantinovic:.

There are about three times more banner ads for sale across the web than video ad units, according to Sincera data. However, though banner ads remain essential to web publishers, other formats, like video and native ads, are gaining popularity as publishers try to diversify revenues, according to our Web Publisher Monetization 2024 report.

The company is also testing a video sponsorship product called the Wire Program that allows brands to promote in-stream video ads alongside trusted publisher content. Video is key for influencer marketing.

Netflix鈥檚 Q4 revenues rise 16%: Record 19M new subscribers boost ad-tier uptake and live sports engagement.

Our take: Innovations in video advertising are benefitting OOH spending. While most traditional media ad spend is declining, digital OOH spending is fueling the sector鈥檚 overall climb, a sign that these advances are attracting advertisers.

Viewership of children鈥檚 cable programming declined significantly in the past decade. Nickelodeon, Disney Channel, and Cartoon Network lost more than half of their total viewership between 2016 and 2023, according to Nielsen.

Design and test the performance of ad formats tailored to immersive environments such as 3D product placements, 360-degree video ads, and interactive branded overlays. Implement AR/VR analytics and metrics. Develop a measurement framework to track and analyze user engagement, behavior, and conversion rates within immersive experiences, allowing for data-driven optimization and ROI assessment.

Promoting itself beyond gaming content can lead to opportunities like streamed events or long-form video. Advertising angle: With viewers spending an average of 95 minutes per day on Twitch, per Quintly, advertisers get access to highly engaged audiences and targeted reach. Twitch鈥檚 demographics also skew toward millennials and Gen Z, which are harder to reach through traditional channels.

Trendspotting: Video podcasts are gaining momentum with both creators and users, in part because video allows listeners to feel more connected with podcast hosts, video clips have a propensity to go viral on TikTok and Instagram, and monetization options through video ads. 42% of US adults prefer listening to podcasts with video elements, per Morning Consult, an increase of 31.3% from October 2022.

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.

Whereas video ads, the one you cited like the Coca-Cola ad, it's much more obvious when that creative falls into the uncanny valley. I watched that Coca-Cola ad, the original one from last year that was AI-generated and then the one from 1995 that it was based on and there was a noticeable difference. (11:17):. The most recent ad that was generated with AI didn't actually have any people in it.

Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.

Disney will attract major attention at Upfronts: Ad-supported subscribers surpassed 157 million, giving it a leg up over the competition.

And despite similar headwinds, HyphaMetrics is partnering with Samba TV to launch a cross-media panel after collaborative efforts between the Association of National Advertisers and the Video Advertising Bureau petered out. The market favors audience data despite privacy implications. Many buyers approach CTV as they approach digital advertising: audience first.