Ä¢¹½AV

YouTube expands living room dominance: Sports, podcasts, and 4K content drive TV viewing surge—and possibly a YouTube TV price hike.

WBD restructures into two divisions: Move positions company for potential deals while managing linear TV’s cash flow and streaming’s growth.

Video ad spending will increase by more than 20% this year and outpace the wider digital ad market every year for the remainder of our forecast. It will make up nearly 63% of display ad spending in 2024, for a total of $108.15 billion. The video format—which can be applied across numerous channels and platforms—will account for more than 35% of all digital ad spending this year.

Catch up on how FAST services are shaking up TV advertising.

Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.

The platform has also introduced new ad formats, including Thought Leader Ads and in-stream video ads, to appeal to more advertisers. Our take: LinkedIn is evolving from strictly a professional networking site to a traditional social media platform, with users sharing more personal stories and career insights.

Zooming out: Walmart announced its intent to purchase Vizio for $2.3 billion in February, positioning the retailer to build a video advertising business that could rival Amazon’s. As an antitrust probe for that deal proceeds, advertisers have been left wondering what will and won’t go behind exclusive territory should the acquisition go through.

Ahold Delhaize is in the process of working out its in-store strategy, which includes using existing screens and technology to run video ads, engaging store shoppers via its mobile app, and partnering with Vibenomics to give CPG advertisers the ability to run audio campaigns.

However, it has found social media a good way to spur game installs and spread awareness through cost-effective video ads. The industry is also still recovering from writers’ and actors’ strikes, and it has reduced spending on more expensive branding media, such as TV, that it traditionally favors.

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

One of Amazon's latest genAI features includes a new tool for creating video ads. Our take: These tools not only improve engagement but also reduce advertising costs, making them increasingly essential for businesses. But it’s hard for Pinterest to make as much of a mark with its advertiser-facing genAI enhancements if all of its larger competitors are making similar moves.

China’s digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.

Last year, it introduced in-stream video ads, which play on mobile and desktop across publishers that are part of its Audience Network. It’s investing in generative AI (genAI) tools for marketers. Two such tools, AI Copy Suggestions and Accelerate, help marketers with campaign creation.

The news: Amazon Prime Video will increase ad loads in 2025 as it seeks to expand its video ad business and meet rising demand, vice president of advertising Kelly Day told the Financial Times this week.

FAST channels like Pluto TV and Tubi have also added inventory to the video advertising mix. Sources. GWI.

Amazon is likely to begin scaling shoppable video ads on the newly ad-supported Prime Video platform. This has the potential to become a truly innovative form of advertising—combining first-party retailer data with premium video and seamless ecommerce integration. Fast-moving consumer goods (FMCG) brands have the most to gain through shoppable media formats on CTV.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.