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Carina, what does this trend look like in the UK? Is it similar? Carina Perkins:. Yes, we're seeing a similar trend in the UK.

Amazon: In 2023, we called Amazon 鈥渢he king of retail media,鈥� and it鈥檚 certainly holding onto that crown. Amazon鈥檚 US retail media ad revenues hit $33.64 billion in 2023. This year they鈥檒l increase 24.7% to $41.95 billion, per our March 2024 forecast.

So I'm going to talk about Amazon's Inspire Feed, which is a very TikTok-like feed accessible only in the Amazon app. And it presents, right now it's mainly videos from creators, influencers who are getting affiliate commissions from Amazon. When people buy the products featured in their videos, Amazon says it's also open to brands and even customers.

They say Netflix and Amazon, almost certainly, probably some combination of Disney and Hulu. Obviously they're not including YouTube in this grouping. So Netflix, Amazon, Disney, and Hulu. And then Apple remaining a niche participant but appears to be feeling its way into a long-term, albeit money losing presence, which it can afford to do.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US鈥檚 launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

The New England Journal of Medicine. VillageMD. Walgreens. Walmart Health.

Amazon has Prime video and Amazon Music. Walmart has Paramount Plus, so I don't really see that they're going to stack up to be honest. Marcus Johnson:. Okay. Evelyn. Evelyn Mitchell-Wolf:. Yeah, I pretty much think the same thing.

Amazon has shown it can compete with Netflix anywhere. We believe that Netflix still has a sizable viewership lead on Amazon overall, but the gap is likely shrinking. In the eight countries for which we have estimates on both services, viewership is broadly comparable. And Amazon already has more viewers than Netflix in India, Germany, and Japan.

鈥淚 think there鈥檚 a big entertainment factor to livestreaming in China that the UK and the US haven鈥檛 quite got[ten] right yet,鈥� said our analyst Carina Perkins. 鈥淗osting livestream shopping is quite a different skill from the more sort of traditional influencer content that we鈥檝e seen thus far.鈥�. Some brands have figured out this entertainment factor.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.

Amazon has been slow to jump into genAI search. Amazon is the No. 2 search engine in the US, but its moves to date have been relatively unambitious. Given the centrality of genAI not only in product search but also in voice assistant Alexa, Amazon will undoubtedly tap its AI technology to revamp search more completely. And the company is reportedly rushing to catch up.

Younger generations are behind the demand for foreign content in the UK. YouGov reported that 18- to 24-year-olds stream or download foreign content more than their elders, with a notable jump from 12% in February 2020 to 22% in February 2023.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.

In the UK, it鈥檚 1:16. Mobile data pricing in Canada, the most expensive in the world according to Rewheel, inhibits freer usage of social apps, especially those heavy with video. Limited growth rates in social time spent in the years to come suggest it鈥檚 reaching a saturation point. Social media growth in whole may be limited by a leveling off by Twitter and Meta.

Gen Z steals the limelight in the UK when it comes to digital habits. But millennials are even more digital, and Gen X sweetens its own 鈥渄igitalness鈥� with financial clout.

"Amazon has rolled out a series of AI tools to improve the online apparel shopping experience as it works to turn itself into a fashion destination whilst cutting down on returns," writes our retail analyst, Rachel Wolff. "These tools from Amazon include, one, an algorithm offering personalized real-time size suggestions.

And that's just searching for things in general when people are shopping looking for things, they're starting on Amazon, which we've known for a while, but it's getting even worse for Google. If you look at this chart, it shows when it comes to shopping, most 56% start on Amazon. That's 14 points more than search engines coin to Jungle Scout search engines at 42%, they're down from 49% two years ago.

But I think as well, it's interesting in the UK we've really... I felt like the Olympics just keep gaining momentum apart from that strange pandemic year. And it's been since we hosted it here, so since the 2012 games, I think a lot more people tuned in then because it was Olympics happening in the UK and people got really interested in it, the UK did quite well.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Marcus Johnson:.

We have UK, Germany, France, and coming out with this new update, we'll have Travel by Canada as well. Marcus Johnson:. Nice brand new breakouts as well as an updated forecast. You can head to insiderintelligence.com to get access to that of course. That's what we've got time for the lead. We're going to skip the halftime report.

Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more. Episode Transcript:. Bill Fisher:. Hello, everyone.

That's more than double Amazon Music listeners and more than double Apple Music listeners. And over the next two years, we're expecting most of the growth to come from Spotify even though they're in the lead by a lot. Expecting Spotify to add 10 million new monthly active users, which is five times more than Apple and Amazon will add. And also an incredibly engaging app.

I mean Amazon is doing just that. They just unveiled a chatbot called Rufus that was intended to do just that. We're seeing similar-ish AI tools from Google Cloud, from Walmart, even from Ulta Beauty. I don't know that I want to interact with Amazon to get inspiration. I don't want to feel like the Amazon machine, which already feels kind of soulless, is telling me what to get.

So Pinterest partnership with Amazon to launch third-party advertisements presents exciting opportunities for enhanced user engagement and revenue expansion. And I fully agree with that. I think that was an incredibly smart move from Pinterest. I think it was leaning into its prowess as a shopping app.

And more players are entering the space: Goodwill and Amazon both launched online luxury fashion resale initiatives in October 2022. But brands may have the upper hand in luxury resale. Lower price points are less likely to entice secondhand luxury buyers. Often, they are looking for collectors鈥� items and authenticity guarantees.