Its impressive growth gives Shopify a volume and cross-sell boost
Article
| Feb 13, 2025
In January 2024, Apple iOS had a 52.8% share of the UK market, while Android had a 46.7% share, per Statcounter. However, the balance is shifting: In March 2024, Android had a 50.2% share, while Apple iOS had a 49.3% share, suggesting Google Pay has room to grow. Apple has rolled out its Tap to Pay function on iPhones in the UK.
Report
| Apr 30, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 16, 2024
Meta, Apple CEO Tim Cook, OpenAI’s Sam Altman, Google, and Amazon have each contributed $1 million to Trump’s inaugural fund. From this group, only Amazon and Google made $200,000 contributions to Biden’s inaugural fund four years ago.
Article
| Jan 16, 2025
Both Affirm and Klarna partnered with Apple to get their installments in Apple Pay. The firms also made deals with Google Pay—as did Afterpay and Zip. Klarna and Affirm also teamed up with Marqeta to embed their installment offerings in payment apps that work with the issuer processor. Worldpay made Klarna a default payment option for all Worldpay merchants.
Article
| Dec 20, 2024
The president also threatened a 50% tariff on EU imports starting on June 1 due to stalled negotiations, as well as tariffs of at least 25% on Apple iPhones not manufactured in the US. What happens now that the US Court of International Trade has blocked most of Trump's tariffs? What's the latest on reciprocal tariffs?
Article
| Mar 11, 2025
Chart
| Mar 10, 2025
Source: Counterpoint Technology Market Research
Chart
| Mar 5, 2025
Source: Canalys
The FDA’s qualification of the Apple Watch’s atrial fibrillation history feature for clinical study use is also a step in the right direction in assuaging physicians’ accuracy concerns. But there’s still work to be done on the integration front.
Article
| Dec 13, 2024
Apple recently pulled back from its in-theater strategy after repeated flops. Theaters are responding by enhancing the in-person experience through renovations and improved amenities. The theatrical atmosphere, particularly during holiday seasons, maintains its unique appeal despite streaming's convenience and cost advantages.
Article
| Dec 11, 2024
Examples include Apple’s vision for Apple Intelligence, Microsoft with Copilot, or T-Mobile’s integration of Perplexity. Similar integrations could transform connected TVs (CTVs) and even connected cars. These operating system agents would have an easier time integrating with data and tools—but could also face antitrust questions. Voice-activated devices.
Report
| Apr 3, 2025
Chart
| Mar 3, 2025
Source: Canalys
Chart
| Mar 3, 2025
Source: Canalys
The success comes as competitors, especially Apple TV+, struggle to perfect their theatrical-to-streaming strategy. Marketing reach: Of course, a modern hit isn’t done without a promotional partnership—or twenty. A custom Roblox promotion attracted 163 million global visits. Partnerships included M&Ms, Farmers, LG, Duracell, and Salt & Straw.
Article
| Dec 17, 2024
Cyberattacks or errors within its underlying infrastructure could make services with ChatGPT integrations fail or operate poorly, including within Apple devices. Our take: Offering compensation for periods of lost service and transparent communication about why outages occurred can boost customer trust, but implementing backup systems will be crucial.
Article
| Dec 20, 2024
Competition looms within the device and advertising markets too, as Microsoft and Apple embed AI, and Meta grapples with monetizing its own AI investments to transform ad markets. Google Cloud rises: Google Cloud saw a 35% YoY revenue increase, fueled by AI demand and partnerships like the one it shares with Citi to overhaul the latter’s infrastructure.
Article
| Dec 23, 2024
Chart
| Mar 1, 2025
Source: ĢAV
Non-Enforcement: Trump could direct the Attorney General to avoid prosecuting Apple or Google for noncompliance. Reinterpretation: Trump might attempt to redefine what constitutes a "qualified divestiture," potentially allowing ByteDance to retain control under revised conditions.
Article
| Feb 10, 2025
Chart
| Mar 1, 2025
Source: ĢAV; Comscore Inc.
Commercials appear during live sports shown on Apple TV+, but the sports leagues sell that advertising themselves. In February 2023, The Information reported that Apple hired an executive focused on building an ads business for Apple TV+. In March 2024, Business Insider reported that Apple poached an advertising executive from NBCUniversal.
Report
| Apr 8, 2024
On the hardware side, three Apple engineers who worked on Apple Silicon formed Nuvia, a chip startup that Qualcomm acquired in 2021 for $1.4 billion. The hottest new AI tool: NotebookLM is Google’s AI-powered note-taking and research software.
Article
| Dec 5, 2024
In our October 2023 iteration of this forecast, we foresaw Apple ranking 10th on the chart above. We now project 16.6% ad revenue growth for the smartphone-maker, and that its $10.58 billion take will land it at eighth internationally. This ranking ascent will mostly owe to China’s Kuaishou and Baidu underperforming, although Apple’s estimated total has been revised slightly upward as well.
Report
| May 29, 2024
At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.
Report
| Jul 23, 2024
Although Apple markets it as an SOS feature for emergencies such as being lost outside of network range. Satellite texting for a price: While the iPhone 14 and later models have a custom antenna that can connect to satellites, T-Mobile’s service “is expected to work with most modern mobile phones, but could work best with select smartphones,” T-Mobile said.
Article
| Dec 17, 2024