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It’s a problem that has plagued Apple, which has opted for a phased rollout of Apple Intelligence features on new iPhones, iPads, and Macs. In the case of Alexa, the challenge is getting AI to run efficiently on millions of devices that don’t have on-device AI capabilities.

Or they display logos from companies like Apple—an infraction that, on Amazon’s regular marketplace, could lead to a permanent ban, per Modern Retail. Such listings have the potential to degrade the Haul experience and tarnish Amazon’s brand.

Apple is due for a legal confrontation. As of February 2024, the DOJ was in the late stages of an investigation into Apple and could file an antitrust complaint very soon. Although the case reportedly concerns Apple’s software and hardware rather than its ads business, it would represent another regulatory blow to Big Tech.

The former Bush aide’s elevation could reshape content moderation policies as Meta navigates polarized users and criticism of its content moderation policies.

At $22.25 billion, digital advertising is advancing unabated in Latin America this year. Double-digit gains in video and retail media ad spending, as well as improving economic conditions in Brazil and Mexico, will help take the regional market to new heights. Here are the latest trends you need to know.

“Intensifying competition from Microsoft, Amazon, Apple and others will push Google to open its AI engines to third-party platforms, enabling new consumer interfaces. This reality will drive the growth of diverse platforms, ending the era where digital journeys begin by ‘Googling it.’

The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

Apple Intelligence has features enabling developers to integrate Siri into their apps. Personalized web/app experiences. Why genAI? GenAI can be used to analyze customer behavior and preferences in real time, and then create dynamic content tailored to the individual—such as landing pages, blog posts, images, product descriptions, and digital experiences. How will it create impact?

Antitrust is likely to continue: Various antitrust cases are ongoing for Big Tech, including lawsuits involving Apple, Google, Meta, and Amazon. Since these have already been filed, there’s little chance they can be influenced on a presidential level.

As we're speaking, Google and Apple do not have TikTok available for download or updates in their app stores, which also then is detrimental to TikTok's growth, right? It can't add any new users, and existing users can access that, but they can't update it, which could degrade the experience if this continues. Sara Lebow (05:29):.

Apple has already been pushed to enable third-party billing systems in the EU’s App Store and to permit alternative app stores. What’s next? Google said it plans to appeal the ruling, and that the judge’s proposed changes would undercut its ability to compete with Apple.

Engagement goals: Spotify dominates the US podcast market with 43.1 million listeners, compared with 33.1 million on iHeartRadio and 28.7 million on Apple Music, per our forecast. Boosting comment features could help podcasters increase audience engagement and allow Spotify to better compete with YouTube and TikTok, which both already host video podcasts and comment sections.

Digital wallets’ transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

The DOJ has also filed antitrust cases against Google and Apple, and the Federal Trade Commission (FTC) filed antitrust lawsuits against Amazon. The Democratic party in general has a strong anti-monopoly viewpoint, something Harris likely wouldn’t sway from as president. What about Trump? The fate of the Capital One/Discover merger under a Trump administration is less clear.

Apple, however, has succeeded in monetizing search in the App Store, which has contributed to slower growth and a diminishing share for Google since 2022. Social media and streaming apps drive rapid growth in video ads. In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time.

This tie-up defies previous concerns about the viability of funding the BNPL industry