On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.
Audio
| Sep 30, 2024
On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
Audio
| Sep 27, 2024
Chart
| Oct 25, 2024
Source: Guideline (formerly Standard Media Index (SMI)
Chart
| Oct 25, 2024
Source: Guideline (formerly Standard Media Index (SMI)
Tubi will gain significant streaming market share. “In a year, Tubi will account for 2.5% of total time spent with streaming and TV as judged by Nielsen," our analyst Ross Benes predicted. This would put Tubi ahead of most major streaming services except YouTube, Netflix, and Amazon. Why it matters: As a free ad-supported service, Tubi has an advantage in reaching viewers.
Article
| Sep 26, 2024
On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
Audio
| Sep 26, 2024
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Audio
| Sep 25, 2024
If you're looking at the streaming portion, you have to multiply that by almost three because streaming is-. Evelyn Mitchell-Wolf (21:14):. Smaller. Ross Benes (21:15):. ... only about a third of the total time spent. Most of it's going to linear TV. So Tubi's share, if it got to 2.5, would actually be more like 6% of streaming or so. Evelyn Mitchell-Wolf (21:15):. Right. Marcus Johnson (21:15):.
Audio
| Sep 23, 2024
Chart
| Dec 9, 2024
Source: DTS, Inc.
In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.
Audio
| Sep 24, 2024
Report
| Mar 19, 2024
On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).
Audio
| Dec 21, 2022
Chart
| Dec 6, 2024
Source: Econsultancy
On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
Audio
| Sep 20, 2024
Chart
| Dec 4, 2024
Source: Hub Research
On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.
Audio
| Sep 19, 2024
Chart
| Dec 3, 2024
Source: Dentsu
Chart
| Dec 3, 2024
Source: Dentsu
On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.
Audio
| Sep 18, 2024
On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.
Audio
| Sep 16, 2024
On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.
Audio
| Sep 17, 2024
Sweden retained its longtime Western Europe lead in time spent with music streaming and podcasts. This is fitting for the country that created Spotify, a global icon in both those areas. In addition, the country was second in the region in time spent with PC/laptop/tablet. In keeping with its strong time-spent showings in digital audio, Sweden was second in Western Europe in music/audio streaming.
Report
| Oct 30, 2023
Podcasts surge in B2B marketing: 36% of B2B marketers plan to use them, citing flexibility and trust-building attributes.
Article
| Sep 10, 2024
I think for streaming as well, it was posed, I can't remember the company, the idea of revenue sharing basically across what you choose to watch. And then that show would get a little bit of money from the pot. The argument's interesting though from Mr. Guernsey, who is the founder of this company, Break the Web saying, "We've kind of gone from album to single consumption."
Audio
| Sep 13, 2024
It’s a relative laggard in TV viewing and video and audio streaming, but it’s a hotbed for newer digital technologies like smartwatches and smart home products. Central and Eastern Europe is now in last place for on-demand/streaming services adoption worldwide. Despite this, the region is only second to last in time spent with online TV/streaming with a 5 minute increase since H1 2022.
Report
| Oct 30, 2023