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The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.鈥�

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

We're seeing them break more into streaming and their content is showing up on streaming services. YouTube is obviously a big part of that as well, with CTV being such a growing and popular element of its own growth. So yeah, like I said, a lot of moving parts, and Jasmine definitely has been on this trend for quite some time, and she can probably add even more to what I've said.

In today鈥檚 episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.

Digital audio, flat, but time spent watching CTV is really one of the only digital activities that is growing, users adding an extra 10 minutes of CTV time to each day in 2025. The other part of this as well, Paul Werner wrote Our Future of Digital 2025 report, linked in the show notes he was writing about this.

Daily time spent with music streaming in Mexico (2:18) led globally, surpassing regional and global averages. Mexico City was Spotify鈥檚 first Latin American market, and the company deemed it the 鈥渨orld鈥檚 music streaming mecca鈥� in 2018. Mexico also led in another form of digital audio: podcasts. Daily time spent with the medium was 1:12, ahead of the regional average by 7 minutes.

Zooming out: AI audiobooks are available on other popular streaming platforms. Audible has over 40,000 AI-narrated titles, per Bloomberg, and Apple Books added AI-narrated options in 2023. Spotify said its goal is to boost the number of audiobook authors on its platform and make audiobook narration more cost-effective. AI everywhere: Spotify is incorporating AI throughout its offering.

But the audio format itself poses a problem: Digital advertisers are accustomed to measuring ad performance through click-through rates and other metrics that don鈥檛 translate to audio, making ROI difficult to track. Advertisers have also complained about issues and a lack of features on Spotify鈥檚 ad manager.

On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch.