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CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

Magazine ad spending includes B2B, consumer, local, and Sunday. Newspaper ad spending includes classified, national, and retail. Ä¢¹½AV benchmarks its US newspaper ad spending projections against Newspaper Association of America (NAA) data, for which the last full year measured was 2013. Out-of-home spending includes alternative, billboards, cinema, street furniture, and transit.

Fortune 500 B2B CMOs have a 4.5-year average, with only 11% in the role for less than a year. At the same time, brands like Starbucks are eliminating the global CMO role altogether. The tenure is even worse among the top 100 advertisers. The average CMO tenure shortens to just 3.1 years in these consumer-heavy companies, according to Spencer Stuart.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.