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Healthcare and pharma companies are embracing D2C business models to get their medications, treatments, and services to more consumers without industry middlemen restricting access. Concurrently, patients are becoming more price-conscious healthcare shoppers, propelling more D2C activity next year.

In November, creator shopping platform LTK integrated with TikTok, allowing users to shop looks from LTK creators on the app like they do on Instagram. The company also has direct relationships with retailers, like Target. Creator entrepreneurs are also disrupting the retail landscape.

Spending also rose in categories like oral care, fitness trackers, cosmetics, and apparel. Our take: Rising drug costs may force consumers to cut back on discretionary spending for non-essential items like apparel, electronics, and home goods, creating headwinds for retailers already grappling with tariff-driven cost increases.

But shoppers are also seeking loyalty savings in other categories. In France, department stores have the biggest share of loyalty memberships, per Capterra. Apparel and beauty and personal care stores also have significant loyalty membership across the former EU-5. Financial benefits are the priority鈥攂ut Gen Zers also want experiential rewards.

Many shoppers are using ecommerce to purchase new items in traditionally offline categories, like food and beverage. But in-store buying has remained popular in mature ecommerce categories, such as clothing. Social commerce shows its strength in several key categories.

And so a lot of beauty brands, their measure of success is when a user is on Beauty Talk, I want to be the first three videos that people swipe through versus one that randomly gets a million views. (27:14):. The social media space has been innovated upon and evolving, but something that we've been noticing is how easy it is to buy impressions.

While companies can try to explain that the changes to their DEI policies are cosmetic, that risks incurring renewed scrutiny from conservative activists. Retailers that stand firm have to be confident in their ability to weather a potential boycott and legal challenges. They will also need to reassure stakeholders about the value such programs offer to their businesses.

For instance, a beauty brand might find that micro-influencers living on the West Coast who are interested in the outdoors tend to outperform other types of influencers. Keep an open dialogue with influencers and creators. Brands should consult creators when establishing their measurement frameworks and measuring campaigns.

Shein shoppers were less likely than Amazon shoppers to complete an apparel purchase, per Tinuiti data from March 2024. (The Comscore data does not reflect unique visits to Amazon as it is not strictly an apparel retailer.). Use this chart:. Demonstrate the impact of marketing on a brand鈥檚 digital presence. Evaluate apparel ecommerce competitors.

DoorDash aims to transform how brands connect with customers through two new partnerships intended to make ads more relevant and shopping more personalized.

Shoppers want help: Too many choices online can overwhelm consumers and leave them frustrated by the effort required to make a purchase decision.

Target joined Abercrombie & Fitch, lululemon athletica, and Nordstrom in raising its Q4 outlook, which it credited to a 鈥渕eaningful acceleration in discretionary categories鈥� as well as 9% YoY ecommerce growth during November and December. The retailer now expects Q4 comparable sales to rise 1.5% YoY, up from its previous forecast of roughly flat.

TikTok Shop gears up for busy holiday season in the US, UK: The platform expects hefty ecommerce and ad growth this year as shoppers get used to transacting on the app