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Best of luck. Suzy Davidkhanian:. Thanks. Marcus Johnson:. I'm your host, Marcus Johnson. In today's show, how will we navigate the web differently? What will social commerce look like in a couple of years? How should hotels plan for shifting traveler expectations? Walmart has a new way to prevent retail theft, kind of. And I have some interesting facts for you about London. The real one, okay?

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

It's more in terms of product ads that have personalized backgrounds, advertising that changes its copy to represent past buys or to represent what the target audience might be interested in. So I think you're going to see a lot of that use of kind of the "boring" use cases of GenAI around personalization, which are actually hugely impactful. Marcus Johnson:. Absolutely.

Generative AI is currently best-used as a tool to improve and expedite the creative process. Expect plenty of discussions around current best practices and (potentially awkward) conversations about how genAI will affect ad and marketing jobs.

So my first pick is a direct to consumer fashion brand Telfar which is best known for its very highly covetable handbags that are released via drops. So not a regular schedule. You have to be in the know and follow the brand in order to get access to their products.

And being able to take that whole process, and once we get people to agree to and buy in the standards, then how far can we go? Let's remove the human element part of it.

The best strategies will center on consumer expectations and CX while satisfying any legal requirements. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

The tool incentivizes them by predicting what they may want to buy next. Merchants can include these personalized recommendations in customers' receipts and tie them to cash-back rewards offers. What it means for payment providers. AI-powered marketing can be a data monetization bonanza for two-sided networks.

It is truly the best peanut butter ever. Save going and grinding your own peanuts, it's truly the best peanut butter. Highly recommend that. And they're dried mangoes. I feel like we've talked about that before on the podcast. Target has more than 48 owned brands, so private label brands that rake in around 30 billion annually. And Good and Gather is one of the few that is 2 billion on their own.

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

The other day we learned that cows have best friends according to the University of North Hampton, which is near my hometown. How are these university professors spending their time? You'd be like the Dean's like, "Oh, professor Williams, how's your research going this semester?" "Cows have best friends," so it worked out. This is insane. Cows. Here's a better fact for you.

Because it would be too expensive to buy the money. Andrew Hovet:. Essentially you have to buy the money because you need the deposits to continue to fund the bank. And so you're now trading off missing out on those kinds of core customers with low cost. You're going to have to go out at wholesale funds or rate driven deposits at five plus percent.

Google is appealing the ruling as they are adamant that folks use Google simply because it's the best. (03:36):. Yesterday, we talked a bit about initial reactions to the ruling and also what some of the penalties might be, what we think might happen there. The penalty is being handed out in September.

Meta spent years figuring out the best way to integrate social commerce into its platforms. But TikTok Shop, which launched in the US in 2023, has emerged as the most prominent example of shoppable media in the country. Retail media networks are writing the next chapter. Amazon has the best chance of growing shoppable media beyond social.

And while a significant share of the buy-side will continue to do business the old way this year, a double-digit percentage of marketers have already moved on from targeting with third-party cookies or will have done so by the end of 2023, according to Proximic data. Publishers who disengaged from this work may want to recommit.

Following our Gen Z'er on their journey, it is time to click buy. They know what product they want, it's in their cart, it's time to click buy. So next year, more than half of Gen Z digital buyers will use buy now, pay later services like Klarna and Affirm, putting them ahead of any other generation, including Millennials, in terms of use according to our forecast.

Buy CTV ads despite the cost. With tight ad inventory, prices are high. Even so, many advertisers are paying a premium for CTV ads due to the high level of engagement of CTV audiences. And options are increasing on AVOD, FAST, and short-video channels; e.g., retail media networks are partnering with CTV operators to gain a foothold. Dive into games.

PayPal and other providers can extend this model in Canada, with PayPal already well-positioned to do so: 36.5% of the Canadian population will use it this year, per our forecast, though they predominantly use PayPal for its buy button at online checkout. To see the full forecast, click here.

And they're ready to buy. Most people go to the store with a purchase in mind, so they're already in that mindset, which I think is incredibly valuable. Sara Marzano:.

I think sponsored Snaps is the best example of that so far, where basically ads will show up in the messaging tab. So the ads aren't showing up within a conversation, but they're in that messaging interface.

Two, we end up with 3 to 5 independent operating currencies, which is kind of where we are right now, we have networks and advertisers testing alternative currencies while guaranteeing on Nielsen or having parts of buys guaranteed on an alternative currency. It's messy, and for this scenario to be sustainable, all sellers would essentially have to support all currencies.

Some 70% of US Gen Zers said UGC videos help them discover products to use and buy, per November 2022 Deloitte data. GenAI-powered chatbots will expand and improve ad offerings. AI is speeding up the road map for the social platforms to launch or grow their search ad businesses.

But as we know, it's expensive to buy ads on linear TV. But for upper-funnel metrics, it's a huge driver, generally. If you're running a brand awareness campaign, how can you not include some linear TV?

I mean, the Association of National Advertisers, who needs ads to make a decision about what kind of car to buy if you're a teenager? In what way does barring children from seeing advertisements hinder their First Amendment rights? To me, that's ridiculous.

So maybe they're thinking, maybe Gen Z and other consumers are thinking that, "This educational or informative content I see on social media could buy me some time, at least, before I need to see the doctor, and maybe provide me with some of the information that I'm looking for.". Marcus Johnson:. Hey, gang, it's Tuesday, August 15th.