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Since then, Shein has hosted several other pop-ups across the US and Canada. The brand鈥檚 three-day event at the Woodfield Mall in Illinois last December resulted in similar mall traffic as Super Saturday (the Saturday before Christmas), per a Placer.ai report.

According to Sports Business Journal, thanks to the League's newly-enhanced dasherboard technology, which allows for the seamless insertion of virtual ads during live broadcasts, the NHL can finally target Canadian fans with Canadian ads during the post-season. That's one home win for the Canada team already. And that's my three in three this month.

More than an AI pilot, Green Dot Assist will roll out across the US and Canada in fiscal 2026 as part of CEO Brian Niccol鈥檚 effort to reverse slowing US sales and restore brand efficiency. Starbucks showcased the tech to 14,000 managers, signaling confidence in scalability. Can AI brew efficiency?

72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 type of research done on mobile devices in-store, per August 2023 1WorldSync data.

The news: Publicis Groupe has won Coca-Cola鈥檚 US and Canada media business, taking it from WPP, according to Adweek. The decision followed a closed-door review between the two holding companies and marks a major shift in Coca-Cola鈥檚 media strategy.

In addition, DoorDash鈥檚 self-serve Sponsored Listings have been expanded to Canada and Australia. 鈥淎ds on DoorDash continue to be a [helpful] way for consumers to discover new businesses and products that are relevant to them for every shopping occasion,鈥� said Pickett. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

In Q3, retailers struggled with shopping trends upended by extreme summer weather along with a threat of incoming tariffs. Here鈥檚 how they addressed these challenges in their Q3 earnings calls and what it could mean for the industry heading into 2025.

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

Canada has already shown it will take aim at foreign web giants. Bill C-11, the Online Streaming Act, passed into law in April 2023, requiring foreign streaming services like Netflix and Spotify to invest in Canadian content and adhere to quotas. Both companies have criticized strict quotas, arguing they already invest in Canadian artists and productions. Meta and Google have balked at the law.

It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

In September, Amazon announced that Prime Video will have ads by default beginning in early 2024 in the US, UK, Germany, and Canada. The move could shake up the market. We don鈥檛 forecast Amazon鈥檚 CTV ad revenues. But Amazon estimated that ads on Prime Video will reach more than 115 million US viewers per month, according to a pitch deck obtained by Insider.

With so much first-party shopper data and ad experience, Prime Video has the potential to target specific and effective ads, maximizing return on ad spend for advertisers. Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement.

Canadian tech company OpenText laid off 1,600, citing AI as its 鈥渘umber one priority,鈥� per BetaKit. That鈥檚 after it cut 1,200 jobs in July 2024. While it plans to hire back 800 in 鈥渟trategic roles,鈥� that鈥檚 still a 2,000 net job loss. Salesforce cut $50 million from its personnel costs by deploying AI and reassigning staff, per Entrepreneur.

For a deeper dive into the varied adoption rate of AI in banking chatbots in the US, Canada, and the UK, read our report on 鈥淎I in Banking Chatbots.鈥�.

However, tightening marketing budgets鈥攑articularly among tariff-impacted international ecommerce firms鈥攎ay slow growth. Brands are likely to reallocate spend within digital, favoring lower-funnel formats with clearer ROI over upper-funnel channels.

Amazon plans to open more Just Walk Out stores this year than ever before, adding to over 170 third-party locations at airports, stadiums, hospitals, and more in the US, UK, Australia, and Canada. In July, the company also announced updates to Just Walk Out that boosts accuracy even in the face of camera obstructions, poor lighting conditions, and unpredictable shopping behaviors.

Why it鈥檚 worth watching: While online payments have always been Stripe鈥檚 bread and butter, the firm has been expanding in-store to capture a broader merchant base and mitigate normalizing ecommerce growth: Worldwide ecommerce growth is expected to grow 8.9% year over year (YoY) in 2023, down from 26.7% in 2020, per our Worldwide Retail Ecommerce Sales forecast.

This increase is proposed for multiple markets, primarily starting with the US and Canada. Zoom out: Netflix isn鈥檛 alone in this approach; over the past year, the cost of major ad-free streaming platforms has surged by approximately 25% in an effort to improve the bottom line. Disney recently raised prices for Disney+ and Hulu.

Brazil will also be home to the world鈥檚 third-most-penetrated cross-border buyer market this year, behind only Singapore and Canada, per our forecast. Listen Next. Around the World: Economic effects on retail and ecommerce. Around the World: The international forecasts of past (2023), present (now), and future (2024).

Even without the uncertain outlook for US electric vehicles, proposed tariffs on imports and materials from China, Canada, and Mexico could cause auto prices to rise significantly, complicating an already challenging environment for auto sales. We expect US automotive total media ad spend to hit $31.77 billion this year, up from $29.48 billion in 2024.

Airbnb鈥檚 partnership with Klarna will let users in the US and Canada pay for bookings in four interest-free installments over six weeks. For bookings over $500, guests in the US can apply to pay monthly. More markets will be added throughout the year. Why it could work: Airbnb is widening the payment options it offers to attract more users and increase spending on the platform.

Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.

The first game, 鈥淭he Six,鈥� turns passive ad breaks into bite-sized trivia experiences, and is now available to advertisers in the US and Canada. GameBreaks appears in the first ad slot of commercial breaks and allows for brand customization, from theming to question content.

It launched its own ad system in Canada last year, where Peters noted revenue gains. 鈥淯sing our own ads server [enables] us to offer more flexibility, more ways of buying for advertisers, fewer hurdles, just improving the overall buyer experience,鈥� Peters said in the company鈥檚 earnings call.