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However, Roku’s own commerce partnerships could help address this challenge.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

Key Stat: The return of consumer risk to pre-pandemic levels has resulted in tightened credit card loan standards, crimping US credit card digital account opening growth—and calling for new thinking on how to acquire customers. Executive Summary. Marketers need to innovate in the face of tapering US digital account opening growth.

The Ministry of Commerce received 10.79 million subsidy applications for electronic devices between January 20 and January 23 after the government expanded the program to include mobile phones, tablets, and smartwatches.

Amazon is making its retail media advertising technology available to other retail media networks, a shift that could reshape commerce media ad tech. With Amazon controlling 76.2% of the US retail media market, per our November 2024 forecast, this move could lower barriers for new networks while making it easier for advertisers to expand their reach across multiple networks. 2. Temu.

Baidu’s XiLing Digital Avatar 4.0 can now generate industry-specific 3D digital avatars at a significantly lower cost. Marketers who focus on genAI in products as a selling point could stand to benefit. Products and services with genAI have significant appeal to consumers in Asia-Pacific.

With retail media exploding and new retail media networks popping up seemingly every week, Ethan Goodman EVP of digital commerce at The Mars Agency thinks, "There's not enough money to go around for this to be sustainable." In a recent Digiday article from Kimeko McCoy, he was cited as saying, "Once you get past a certain point, the offerings start to blur together.

In addition to China, there's also a demand in North America from online commerce advertisers. In Europe, in the EU, one of the things that really helped it was that a year ago was the start of the Ukraine War, and so that made that quarter very challenging. So this quarter looked better in comparison. Marcus Johnson:. Okay. Debra Aho Williamson:.

While native commerce may be out of fashion among platforms (besides TikTok), interest in commerce-focused ad products seems to be picking up, particularly among second-tier platforms including Pinterest, Snapchat, and X. In Q1, Snap retrained its ad platform to focus on driving in-stream conversions.

Why it matters: While LinkedIn’s hiring-related revenue has slowed according to the earnings report, the platform is reinventing itself as a content and commerce hub for professional audiences.