蘑菇AV

The big takeaway: Brands that are serious about live commerce will have to invest in building communities before they can focus on driving sales. That means finding the right talent鈥攃reators who are capable of both getting shoppers to tune in, and of finding new ways to connect with them day after day.

At first, the tool could only generate product descriptions, but Shopify has expanded its capabilities to include the generation of blog posts, email subject lines, and headings for online stores. Shopify has introduced Sidekick, an AI-enabled commerce assistant that can help small business owners start and scale their businesses.

Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.

Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.

And Kohl's, no matter what you might say, is not a fun experience to go into the store or go online. Sara Lebow (14:19):. On that note, putting you both on the spot here, any 32nd takeaways from this conversation? Zak Stambor (14:25):.

On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta鈥檚 recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.

鈥淚n China, social media is really already synonymous with commerce, so people will go to a social media platform with the mindset of buying something,鈥� said Insider Intelligence senior analyst Carina Perkins on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode. 鈥淚n the UK and the US, people still primarily view social networks as social.鈥�.

鈥淐辞尘尘别谤肠别 is really the final component that it needs to crack.鈥�. Only 17% of US adults start their online shopping journeys on TikTok, lagging behind YouTube (23%), Facebook (21%), and Instagram (18%), according to Jungle Scout. The multipronged approach: TikTok is determined to make social commerce work by experimenting with different innovations.

Retail media is traditionally dominated by, well, retailers. But as access to customer insights becomes increasingly important for advertisers amid cookie deprecation and mounting privacy laws, other industries are hopping on retail media鈥檚 bandwagon.

鈥淭aking social into the real world, it鈥檚 so critical,鈥� said Tim Sovay, chief business development and partnerships officer at CreatorIQ, during the company鈥檚 鈥淔rom Engagement to Conversion: Unlocking the ROI of Creator Commerce on TikTok鈥� webinar. 1. The quick pivot.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

Amazon鈥檚 search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

The big takeaway: There鈥檚 a common thread across the US Commerce Department鈥檚 November retail sales data (up 4.1% year-over-year), MasterCard SpendingPulse鈥檚 November 1 through December 24 report (up 3.1% YoY), and Adobe Analytics鈥� online spending report covering the final two months of the year (up 4.9% YoY): Consumer spending was solid over the holiday season despite lingering inflation, sluggish consumer

The news: TikTok CEO Shou Zi Chew testified before the US House Energy and Commerce Committee on Thursday, addressing concerns about data privacy, the platform's influence on young users, and ties to China. Chew emphasized TikTok's commitment to user safety, data protection, and independence from government manipulation.

Sales are quickly approaching $100 billion. Gen Z鈥檚 influence on social media habits, new commerce technologies from TikTok, and rising annual spending by buyers are the main factors driving growth. And with users now spending just shy of 2 hours on social media per day, there is plenty of room for brands and users to squeeze more sales.

It thrives in Southeast Asia by capitalizing on short-video and livestreaming-driven commerce, which resonates strongly with the region鈥檚 digital consumers. The platform has also adopted an open and omnichannel retail strategy. This leverages its massive user base to drive sales through its own marketplace, third-party sites, and offline locations.

CPGs have been ramping up investment in digital ads. Since the pandemic, CPG brands鈥� digital ad spending has outpaced overall digital ad spending鈥攁 trend that shows no signs of abating. To view the full D2C ecommerce sales forecast, click here. Subscription fatigue won鈥檛 limit CPG brands鈥� potential for subscription commerce.

Most ad buyers show strong interest in working with nonretail commerce media networks (e.g., travel) with access to first-party data.

YouTube is slowly becoming a major player as well: It is, by many accounts, already the most-watched platform for livestreaming (commerce-related or otherwise) and has the largest upside for livestream ecommerce given its massive audience. Prediction. Livestreaming ecommerce will approach鈥攂ut not reach鈥攎ainstream status in 2025.

The trend: Social messaging platforms are emerging as critical digital "operating systems" as they facilitate communication and commerce. Telegram reported $525 million in revenues for the first half of 2024, a 190% YoY increase in revenues. The platform generated $348 million from digital asset sales, while advertising revenues reached $120 million in the period.