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But in today鈥檚 era of algorithmic feeds, follower counts aren鈥檛 always an accurate predictor of business outcomes, which is good news for the long tail of creators with medium-sized audiences. 鈥淲e鈥檙e going to see a rise in niche creators, including local creators, and the resurgence of mid-tier creators in 2025,鈥� said Enberg.

In addition, 500 decision-makers (manager level or higher) at consumer-facing companies that provide goods/services online were surveyed. Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.

Almost three-fourths (72%) of US digital retailers said that AI-driven personalization and generative AI would affect their business in 2024, per a January report from Bolt. "The way consumers pay for goods and services has evolved, and for a data company like we have at Attain, this digital access becomes invaluable," Attain's CEO Brian Mandelbaum said.

72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.

Sales growth in the fast-moving consumer goods (FMCG) category on Douyin was even more noticeable, per Nielsen, with strongest growth in the food staples, mother and baby goods, and dairy product categories. Retail livestreaming ecommerce sales growth is far outpacing total retail ecommerce.

The news: Forever 21 could soon become an online-only retailer if it fails to find a buyer willing to purchase its inventory and manage its 354 stores, per Bloomberg. Should that come to pass, the company will ship goods directly from its factories to customers and other retail outlets鈥攁 model it has successfully tested outside the US.

Macy鈥檚 would have good reason to triple the price tag鈥擳he Parade is one of three non-sports and non-election events to breach the top 100 most-watched programs in recent years, per Nielsen. NBCU and its competitors have paid billions to have a stake in live broadcasts that routinely deliver high viewership.

Food services and drinking place sales (i.e., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments such as bill pay, taxes, or money transfers; and gambling and other vice good sales.

This issue is exacerbated by the elimination of the de minimis exception, which allowed foreign retailers to ship low-cost goods to US consumers. Increased operating costs could cause retailers to compensate by reining in ad spending. Zuckerberg made clear how the company plans to offset these threats: by building its AI investments.

And you can imagine us being pretty good at that with Alexa,鈥� Amazon鈥檚 VP of investor relations David Fildes, said on its Q3 earnings call. However, an effective AI agent needs to be reliable and accurate, something Alexa has yet to accomplish. Capability clash: Amazon cut access to an Alexa beta that struggled with hallucinations and smart home actions.

Practices like having good product images and thumbnails, SEO-optimized content, and stellar product display pages (PDPs) are low- and no-cost ways smaller brands can grow sales. 鈥淪tick with those fundamentals first,鈥� Brooks said. 3. Watch for overreliance on short-term metrics. While marketers need to have data to change campaigns mid-flight, short-term metrics present a few challenges.

Our take: The platform鈥檚 happiness research isn鈥檛 just a feel-good story鈥攊t鈥檚 a direct appeal to advertisers under pressure to show meaningful outcomes. In a world of mid-scroll ads and declining attention spans, joy may be one of the few remaining differentiators that actually moves the needle.

However, it has found social media a good way to spur game installs and spread awareness through cost-effective video ads. The industry is also still recovering from writers鈥� and actors鈥� strikes, and it has reduced spending on more expensive branding media, such as TV, that it traditionally favors.

But the problem or it's not a problem, it's a good thing and a bad thing, but AI is advancing so rapidly, and not only is it advancing rapidly, but it's causing this evolution in the entire digital landscape.

But respondents reported issues with the quality of banking services, noting poor problem resolution, difficult account opening processes, and limited functionality in automated phone and digital services like email, web forms, and in-app messaging.