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Cross-border buyers: Internet users ages 14 and older who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel or device. The market is poised to accelerate beginning in 2025.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

This is good news for bigger, full-service agencies that are already taking on influencer work. Brands will expect 鈥渢raditional鈥� agencies to handle this work while incorporating it into the brand鈥檚 larger marketing strategy.

A good portion of that remaining spending will be in walled retail media platforms, OTT video, and digital audio platforms. On the other hand, the $18.03 billion that will be spent via mobile RTB this year is largely in nonsocial channels, which are garnering new interest from brands. (RTB comprises ads transacted via private marketplace and open exchange.)

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That鈥檚 not much more than last year, however.

There weren鈥檛 any good case studies or best practices,鈥� Mayhew said. "Now that's changed.鈥�. Some 77% of B2B marketers say their brand has a dedicated influencer marketing budget, with 53% saying that budget is growing in 2025, per September 2024 data from Ascend2 and TopRank Marketing. Influencer marketing on LinkedIn.

A congressional aide described the measure as a way to ensure 鈥済辞辞诲-faith negotiations鈥� between lawmakers and tech firms. Why it matters: Section 230鈥檚 future could reshape the internet as we know it.

Ecommerce hasn鈥檛 overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.

But uncertainty and higher costs are causing many companies to either reduce their orders or concentrate on goods they think will sell, which will mean less choice for shoppers in the back-to-school season and beyond. Editor's note: This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports.

That trend will continue, but with poorer showings in the good years, and more extreme declines in the bad years. Digital ad spending鈥檚 momentum is seemingly permanent. Growth exceeded expectations last year and will accelerate in 2024. Our bottom-up forecasting model shows consistent double-digit growth rates for digital every year through 2028.

While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth

In fact, both companies will be among the fastest-growing players in digital grocery鈥攐utpacing not only Instacart, but also Walmart and Amazon. This is likely due to the platforms鈥� continued expansion of their services and key partnerships.

As channels for marketing and selling goods have proliferated, the customer journey increasingly blends physical and digital touchpoints. Nearly two-thirds of consumers rely on multiple channels to some extent when shopping, per a July 2024 survey of US consumers by Coresight Research.

In addition, 500 decision-makers (manager level or higher) at consumer-facing companies that provide goods/services online were surveyed. Both surveys were conducted during March 8-24, 2023 in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the UK, and the US. Twilio is a provider of communication and authentication technology for software apps.

Walmart鈥檚 own research has found that many consumers are already comfortable with the idea of allowing digital agents to make purchases on their behalf. Nearly half (47%) would trust them to choose and buy household essentials within a set budget, followed by 41% for home goods, 38% for food and groceries, and 38% for technology and electronics.

The news: Walmart is teaming up with Meituan to make its goods available on the Chinese delivery company鈥檚 app, the company announced in a WeChat post. The partnership should provide a boost to Walmart鈥檚 ecommerce business in China, which already accounts for nearly half of its sales in the region.