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For context, traditional TV viewing hours in the US, per Nielsen, decreased by 15% YoY. The company also said that streaming hours surpassed 100 billion on a trailing 12-month basis for the first time. Yes, but: Average revenue per user (ARPU) was $41.03, down 7% YoY鈥攁lthough it was up 1% from last quarter鈥檚 total.

Apple sells a lifestyle to affluent millennials and Gen Zers: We look at how its financial services offerings differ from any other traditional financial institution鈥檚.

Among major streaming services, Netflix鈥檚 time spent share exceeds ad revenues the most, indicating it has the most room to expand.

Meanwhile, the gap in usage between retail media and traditional search engines will be notably wider in less digitally mature ad markets like Peru, where those figures were at 37.7% and 54.1% of respondents, respectively. Traditional mediums will take a backseat to digital. Relatively few respondents to our survey had plans for out-of-home, traditional TV, and radio in the next 12 months.

US digital-only account openings will remain flat at just 200,000 every year from 2024 through to 2027, according to our forecast. Traditional account openings, however, will hover at 5.0 million and above during the same period.

Retail media will stay ahead of connected TV (CTV) in US ad spending and close in on traditional TV this year, according to our forecast. Search overall, including paid search on retail media networks, will reach $108.48 billion in 2023.

Livestream shopping gains steam in the US: Twenty-four percent of US consumers have participated in a livestream shopping event, up from 16% last year, which is why Shein and Zara are investing in the channel.

Total media time in Germany is increasing, bucking a Western European trend. Digital growth is fueling much of this, but traditional media鈥檚 enduring appeal is helping, too.

Know your audience: Lunchly鈥檚 website features an 鈥淯s vs Them鈥� section that snarkily portrays its packaging, flavor, and electrolyte contents as superior to Lunchables, which it refers to as 鈥渕id.鈥� The product is aimed squarely at the same elementary school consumers who make up a significant chunk of Feastables and Prime鈥檚 core base.

70.5% of US traditional search ad spend will go to Google in 2026, according to our March 2024 forecast.