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Control hubs may provide space for display advertising. Matter creates the need for smart home control hubs, which will probably include smartphone apps and displays within the home. Both may offer display ads in the future. Smart home IoT sector endures a period of slow growth. In 2023, smart home IoT passed a milestone: More than a third of the US population now uses a smart home device.

Brands can help consumers connect what they鈥檙e seeing on TV or display ads and then mirror that experience in-store.鈥�. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Most industries spend more on display advertising than search, but travel and healthcare and pharma are the exceptions. Display ads are favored by most industries, but there is a great deal of variance in how budgets are divided. Display ads will account for 55.9% of US digital ad spending this year.

The growth of display advertising and programmatic tools highlights continuing innovation and competition across social media, retail, and mobile platforms, contradicting monopoly claims. The DOJ鈥檚 case relies on a narrow market definition, ignoring broader channels beyond Google, such as social media and in-app ads鈥攚here Google is far from dominant. #2: Pro-Consumer Practices & Innovation.

Retail spends a little more than half of its display ad budgets on video (50.7%), well below the average of 57.1%. It鈥檚 poised to remain in this position for the duration of our forecast period. What does it mean for marketers? The retail industry should be preparing to ride the next wave of video display advertising鈥攃onnected TV ads. Streamers are moving aggressively to grow their ad-supported tiers.

Instacart鈥檚 Carrot Ads solution will enable brands to run sponsored product and display ads on Thrive Market鈥檚 website and app. Self-service tools help brands set up and manage their campaigns, with optimized bidding options to drive specific business goals. Meanwhile, Faire, an online wholesale marketplace, introduced its first ad solution, sponsored search ads.

LinkedIn鈥檚 YoY growth rate for display ad revenues has slowed from its pandemic high, but it will be a respectable 11.8% in 2025. An increasing portion of Meta鈥檚 ads are B2B-oriented. Facebook is a popular channel for B2B ad spend because it allows advertisers to easily target decision-makers at small businesses.

"Display advertising encompasses many channels beyond just Google's offerings like social media, retail media, mobile and app ads," said Goldman. 2. Innovation benefits. The company claims its investments in technologies like real-time bidding (RTB) and dynamic allocation have benefited the entire ad ecosystem, he said. 3. Market definition.

These new capabilities join Best Buy鈥檚 current ad solutions, which include on-site search and display ads. We expect the majority (80.5%) of US omnichannel retail media ad spend to take place on-site this year, per our forecast.

Every industry we track favors mobile ads over nonmobile, and almost all favor display ads over search. Within display, every industry also prefers video ads over static images. CPG largely conforms to these trends, although it leans toward mobile even more than most. CPG display ad spending will thrive a little more than search.

Generative AI is making the MFA problem worse: Some brands report as much as 40% of their ad spend going to MFA sites, per Adweek.

As retail ecommerce soars past C$120 billion in 2024, shopping-related search and shoppable video display ads will follow the same growth trajectory. Search formats will account for 65.0% of total retail media in 2024, down from 67.0% this year. Display and video accounts for the balance, with a growing portion driven by shoppable video formats.

. 鈥� and charges: Google is facing legal challenges from various fronts, including a second antitrust case with the Department of Justice (DOJ) in which it鈥檚 accused of operating a monopoly on digital display ads and using its market power to stifle competition. In March, Google spent more than $1 billion to resolve several lawsuits in preparation for looming antitrust litigation.