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Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

The ad industry will never be the same after 2022: Between the ad downturn, regulation, and new channels, the ad industry entered a new era.

Paid search leads in conversion, beating paid social by four times: New report鈥檚 insights emphasize strategic channel use and tailored marketing approaches.

Consumers鈥� concern over how their personal data is being used has led brands to look for new ways to reach and engage their target audiences and measure performance. To find success, brands need a deep understanding of their customers and an ability to diversify the channels used to reach them

With advertising spend on digital channels continuing to grow鈥擨nsider Intelligence forecasts that social media ad spend is set to reach $82.88 billion by 2024 in the US alone鈥攖he ability to measure brand lift can help ensure you鈥檙e investing wisely across all channels.

Encouraged by its success, AppLovin plans a larger ecommerce expansion in 2025.

Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.

However, an inflation spike could make retail media a more valuable ad channel. Inflation would restrict ad budgets and encourage marketers to spend more on high return-on-ad-spend (ROAS) channels like retail media. Advertisers who deal with essential goods are unlikely to be affected by pullbacks in consumer discretionary spending, which means they might still spend ad budgets freely.

A surge in ad spending in high-risk digital channels, increasingly sophisticated AI tools, divisive political rhetoric, social platforms with lax content moderation, and incidences of ad fraud on connected TV (CTV) are conspiring to make this an unprecedented year for brand safety challenges. This deck will:.

Although inflation, a strong job market, and a positive economic outlook are at play, three dominant ad channels are contributing to upward US ad spend. October saw a 3.2% YoY growth for the US ad market, marking the fourth consecutive month of spending increases, according to the Standard Media Index ad market tracker.

鈥淚n 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending鈥攏early twice as quickly as it took social media,鈥� our analyst Max Willens said on a recent Meet the Analyst webinar. 鈥淭hat was just the start.鈥�

Diversifying channels: 鈥淎mazon needs sellers to start advertising outside of search results because it鈥檚 getting so crowded,鈥� Lipsman said. Amazon鈥檚 US ecommerce channel display ad revenues will total $5.48 billion this year, up 11.3% from 2022, according to our forecast.

If the 鈥淩etail Media 1.0鈥� era was primarily about search-driven ecommerce, then Retail Media 2.0 (with credit to Peter Moustakerski) will be about moving up the funnel and across retail channels

Keeping tabs on shifting consumer habits is paramount for brands in Canada. In 2023, we expect more changes in how media is consumed and what advertisers can do to tap into these new channels.

Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older鈥攂ut they鈥檙e far from deprecated.

With the rise of digital ad channels like connected TV and retail media, there鈥檚 a lot of emphasis on making every ad and consumer touchpoint shoppable. Ad formats with direct calls to action help drive conversions and increase ROI. But brand equity can get left out of the conversation when we focus on performance marketing in isolation. Every ad should perform and provide some sort of measurable impact, but each ad is also vital for telling a brand鈥檚 story, even at the bottom of the funnel where marketers are more focused on driving conversions.

Broadcasting football games allows Amazon to receive sponsorships from national non-endemic brands like Little Caesars and Mercedes-Benz that don鈥檛 sell their products through Amazon鈥檚 ecommerce platform. Local sports are also coming to Prime Video. Amazon acquired a stake in bankrupt Diamond Sports Group in exchange for offering its regional sports networks through Prime Video.

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

鈥楽tar Wars鈥� is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.

Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.

Ad Spending 2024 (Subscription required). Note: Data was provided to 蘑菇AV by Comscore.