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As ad fatigue weighs on consumers from an influx of messaging everywhere from connected TV to email to text messages, marketers need to diversify their ad formats. One space ripe for investment is DOOH, where consumers expect to see ads and are ready to take action.

Note: Digital ads include banner ads and other (static display and ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals);

Zooming in: According to the FTC complaint, Microsoft鈥檚 Xbox account sign-up asked children under 13 for their name, date of birth, email address, and phone number, all before parents got involved in the process. The FTC further criticized Microsoft for not adequately informing parents about the collection of additional data such as Player ID photos and gameplay data.

However, time and additional resources are needed to sort through static data, and many device-based security features can be easily hacked鈥�email accounts can be hijacked, two-factor authentication can be cracked with SIM switching, and some biometric authentication methods can be bypassed with photos.

Rackspace had a multiday outage that took down email and Microsoft Exchange services for thousands of users, exposing the danger of relying on third-party hosting companies. Key takeaways: Recent outages aren't just more frequent鈥攖hey have also been taking longer to resolve than previously, indicating that massive growth is quickly becoming unmanageable even for companies with considerable resources.

More Chart of the Day:. 10/11 - Streaming ad costs narrow. 10/10 - Retail鈥檚 digital ad growth. 10/9 - Digital ad spend top 10. 10/6 - Marketers bet on email. 10/5 - Instagram is crucial for creators. Note: Respondents were asked, "Which one of the following data types do you most commonly transact on with media sellers?" Data was provided to Insider Intelligence by Advertiser Perceptions.

More Chart of the Day:. 10/9 - Digital ad spend top 10. 10/6 - Marketers bet on email. 10/5 - Instagram is crucial for creators. 10/4 - Why apply AI. 10/3 - Gen Z streams. Note: Historical digital ad spending data up to 2015 is derived from Interactive Advertising Bureau (IAB) and PwC data.

They鈥檙e on the move, communicating and checking emails and social activity on mobile devices. Further, these buyers are part of large buying committees consisting of multiple buyer personas, needs, and experiences. They may not even be in the market to make a purchase, or are spending more time making buying decisions. GenAI is helping reach future and in-market buyers.

ClickUp, another productivity/database/customer relationship management tool, has added AI features such as crafting prospecting emails from the platform. Last month, Atlassian added an AI assistant to its Jira and Confluence tools. Notion AI was one of the earlier companies to build generative AI features into its platform.

Beacons, a link-in-bio company, has launched a generative AI tool to help creators write personalized emails to brands they want to partner with. What are its limitations? Generative AI can鈥檛 generate original ideas. The technology crowdsources and synthesizes information that has already been published online. A human touch is still essential to create new and innovative work.

The platform that I use for email, for example, in the past few months now has an AI feature for proofreading and helping shorten emails and adjust tone that it didn't have a year ago. And so it's not like these are sneakily being brought into companies, but sometimes some of the very tools that people we're working with are already getting enhanced by ai.

Visa+鈥檚 payment handles also add a level of security and privacy; consumers no longer have to share mobile phone numbers, email addresses, or other personal details. The offering also helps Visa+鈥檚 partners extend their reach. For example, DailyPay鈥檚 Earned Wage Access will be more accessible to consumers of all of the participating wallets, helping DailyPay grow its network and use.

Retailers can use discounts or free gifts to entice customers to provide their emails or phone numbers. But timing matters. A new customer may be deterred if they鈥檙e asked to give up too much information too soon, but, 鈥渋f you鈥檙e a loyal customer and you鈥檝e been shopping with [a retailer] for years? Sure, that鈥檚 not unreasonable,鈥� said Bullock. 2. Personalize.

To increase loyalty after gaining a customer, Rent the Runway has separated its base into four life stages鈥攅arly term, habituated subscribers, VIP, and winback鈥攅ach paired with a specific activation strategy across multiple channels including email, SMS, direct mail, events, and Rent the Runway鈥檚 loyalty program.

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, and lead generation (referrals).

It can take hours for Amazon to email receipts to shoppers after their visits, adding unnecessary stress to a routine experience, particularly for budget-conscious shoppers counting every penny. That鈥檚 why the retailer is pivoting its focus to Dash Carts, which allow shoppers to scan items as they move through the store and check their spending in real time.

Contextual marketing strategies, which include sending SMS and emails to customers in-store, help retailers target consumers with relevant deals as they move through the store. For example, serving a customer an ad for chicken soup on a rainy day, or a guacamole recipe ahead of the Super Bowl. 4. Store displays are declining, but in-store retail media is on the rise.

But there鈥檚 still room for improvement, with more than 20% of marketers not confident in their ability to measure ROI across email, podcasts, and streaming audio. Better measurement would unlock more ad spend across channels, but marketers are still scrambling to determine the best identity solutions. 5. B2B faces unique challenges.

In an email to customers, HomeGoods announced it would focus resources on its brick-and-mortar stores and online shopping would no longer be available after October 21, a little more than two years after it initially launched the site, per Business Insider. Why didn鈥檛 it work?

Like other generative AI tools, Jasper offers marketers help getting started on campaigns, blog posts, Google advertisements, emails, product reviews, and more. Jasper has specific templates depending on what a user is building, from documents to product descriptions. From there, a user adds inputs like title, tone, and audience to get a first draft that can then be tweaked.

Email still works, but take advantage of streaming, paid social, podcasts, and even organic TikTok content. 6. Be curious鈥攂ut cautious鈥攁bout generative AI. 鈥淧rotect your IP,鈥� said Biegel, with companies using paid models rather than consumer versions. Focus on generative AI use for content and creative right now, as opposed media buying and customer service.

Direct web visits (19%), organic search (17%), affiliates/partners (16%), and email (15%) were also major drivers. Mall madness: Average monthly visits to indoor malls were up 40.3% month over month in December, per Placer.ai. Visits steadily climbed throughout the month, peaking at 55.5% over average weekly visits the week of December 26. The bottom line: The holiday season wasn鈥檛 a bust.

What it means: Although, across generations, email is the preferred method to receive personalized offers, diversifying channels is a great way to ensure deals and promotions are received.