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Bluesky said advertising features are one product that it has no plans to ship, but it hasn鈥檛 taken subscriptions off the table. An ad-free feed could draw in more Threads users, leaving Bluesky as one of the only major social networks without ads. That would be a boon for the 23.4% of internet users who think social media ads are intrusive, per Comscore.

EU troubles: The EC鈥檚 decision states that the social media giant abuses its market dominance by regularly exposing Facebook users to Facebook Marketplace. The ruling adds that Meta imposes 鈥渦nfair trading conditions鈥� on third-party advertisers and uses 补诲惫别谤迟颈蝉别谤蝉鈥� data to benefit Facebook鈥檚 own operations. Meta stated in a blog post that it could use that data to compete but doesn鈥檛.

US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV鈥攍ong a mainstay of political advertising鈥攚ill hold its own.

Threads gets ads in 2025 and rapidly gains on X: Threads user count is soaring as news publishers and celebrities flee Musk鈥檚 platform.

Though Meta鈥檚 sheer size makes it a platform that advertisers can鈥檛 afford to ignore, the titan of advertising鈥檚 throne has never sat on shakier ground.

TikTok will beat Facebook in time spent in 2025, with US adults spending over 5.19 billion total minutes per day on the platform, while they will spend a total of 5.02 billion total minutes per day on Facebook, according to our forecast.

Meta, Google, and even OpenAI are racing to create and train their own AI ecosystems and offset escalating compute costs. The challenge: Corporate-backed AI research often leans toward profitable applications rather than exploring ethical or societal impacts. It鈥檚 the key reason OpenAI has shifted away from a nonprofit to cash in on AI.

Political ad policies are insufficient. Social platforms have become more skittish toward political ads. That includes Snap and Meta. The latter has already said it will prohibit new political ads in the week before the general election, and it also bans political advertisers from using its genAI tools.

The big takeaway: Political campaigns flooded the ad market with millions of dollars, causing the cost of advertising on Meta platforms to triple in some cases. However, with the election now over, prices will likely adjust downward, creating more favorable conditions for cash-strapped marketers to re-enter the social media ad market and benefit from lesser competition.

Heavy spending on AI infrastructure by Meta, Google, Amazon, Microsoft, and Apple underscores their faith in AI鈥檚 growth, but the pressure to deliver consistent ROI mounts.

Following Google鈥檚 second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year鈥檚 ruling of antitrust practices in online search, could reshape digital advertising.

Respondents employ an average of four channels, with Amazon and Google ads leading in ROI, while Meta ads support mid- and upper-funnel conversions. This multichannel strategy maximizes reach and reduces platform dependency. Innovation remains crucial: As competition heats up, the need for innovation in retail media is growing.

This reversed the narrative from Q2, when Meta surged far ahead of the pack. Pinterest still has a major distinguishing factor thanks to its shoppability, but TikTok and Instagram pose a threat to that niche. If TikTok is banned, Pinterest will have to act fast to capture the void it leaves behind.

Meta鈥檚 recent partnership with Amazon allows its users to purchase Amazon products directly through Facebook and Instagram ads without leaving the platform. Pinterest struck a similar deal with Amazon early last year. Shoppable CTV ads. Amazon has shoppable ad formats as part of its Streaming TV ad suite.

A second federal judge says Google is a monopoly: The ruling, targeting Google鈥檚 ad servers and exchange, could rewrite the rules of digital advertising.

That dynamic could help forge relationships that extend beyond the election season and make these secondary platforms more consistent parts of ad budgets. But as the election winds down, spending is likely to return to Instagram, Facebook, and other ad channels affected by the campaign ad surge due to their proven results and, in the case of Meta鈥檚 platforms, unparalleled reach.

Meta and Roblox show how teen safety has become a priority: A year of heavy scrutiny from regulators has prompted similar platforms to overhaul protections.

Paid search ad placements followed at 53%. Drilling down within channels, the most popular tools used to drive digital marketing in the past year include:. Google ads (51%). Facebook (44%). LinkedIn (38%). Instagram (31%). Key stat: Social media strategy (55%) was by far the top response given by marketers when asked about the factors driving their organization鈥檚 growth in the past year.