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Key Stat: By 2026, 40.8% of US adults will use a dedicated genAI platform at least once per month鈥攂ut a higher share of the population will be using genAI that鈥檚 integrated into other digital touchpoints like social media, smartphones and other devices, ecommerce platforms, and gaming. Executive Summary. AI is becoming an active participant in online social media interactions in 2024.

鈥擜bhay Singhal, Co-Founder, InMobi, and CEO, InMobi Advertising Platform.

For advertisers looking to target Gen Z, there is a massive social media ad opportunity on Snapchat and TikTok. When it comes to streaming, Disney+ and Netflix also offer opportunities to reach Gen Z. And YouTube remains relevant due to its sheer size. Use this chart:. Determine where to reach each age group. Allocate streaming and social ad money. Assess Gen Z digital habits. More like this:.

More importantly, they remember what they see there: YouTube is the top channel where US kids ages 2鈥�12 remember seeing ads, according to an October 2023 Precise TV survey.

Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).

Ads Are Coming to Streaming Platforms. Creating an ad marketplace around a device and its aggregated, built-in content offerings is just one way that digital video and advertising now intersect. Not coincidentally, Samsung TV Plus is ad-supported and free to view.

Consumers are turning to their TVs for holiday inspiration: 43% of connected TV (CTV) users say TV ads offer useful information on holiday shopping, and 72% would scan a QR code in a TV ad to make a purchase, according to a report from LG Ad Solutions.

Well, I was also going to say gaming. That seems like the most fun use of this. I've seen the ads for this on TV, and they'll show someone laying on the couch with the headset on, but then they're just watching the TV.

Key stat: US Gen Alphas have more access to laptops, gaming consoles, and tablets than the average adult. What it means: Marketers can reach members of Gen Alpha in the same places they reach their older Gen Z siblings. But they should keep in mind that Gen Alpha values interpersonal connection, rather than being isolated. Don鈥檛 lose sight of in-person experiences.

Apple鈥檚 iPhones surpassed OEMs making up Google鈥檚 Android ecosystem in the US, and service ecosystems like streaming music, fitness, and gaming subscriptions expanded around handsets. Premium handsets continue to be in high demand, evidenced by shortages of the iPhone 14 Pro heading into the holiday season.

The news: At Advertising Week New York, Justin Hochberg, founder of Virtual Brand Group, shared insights on marketing in virtual platforms like Roblox, explaining how his company helps brands develop strategies, build experiences, and operate in these spaces to transform relationships with younger generations.

For retailers with sufficient scale to support retail media networks, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte.

On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.

That feature surfaces relevant ads alongside organic search results when advertisers opt into it. TikTok doesn鈥檛 offer keyword targeting, but brands can select negative keywords to avoid showing up in searches they鈥檇 like to avoid. Last year, Instagram began testing ads in search results for English queries in some countries.

They have a lot of ads there. There's Disney Plus and Netflix as I mentioned. And there are short form videos like YouTube. TikTok is making a push into CTV. It's still super early. I don't think a lot of people are using it on their CTV, but there are just more and more opportunities for ads on CTV. So that's like the first area that I think is something that all advertisers should concentrate on.

There's some research here basically saying when it comes to ads, funny matters the most. This chart here showing that folks put ads that are funny at the top of their list of ideal ad experiences, according to a 2023 Publicis and Yahoo survey. That's ahead of ads that get to the point quickly, ads with a catchy jingle, ads that tell a story. Number one was make me laugh basically.

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

Regulators have been far more critical of Big Tech, mounting investigations and lawsuits that have big implications for advertisers. And as the largest players contend with new legal obligations abroad, advertisers may find themselves in unfamiliar territory navigating legal terms and frameworks. What is antitrust? Antitrust laws aim to preserve market competition and, by extension, consumer choice.

US internet users spend more time listening to digital audio than they do streaming video, using social media, or playing video games. Their ability to listen to music while doing something else plays a significant role. Music complements and accompanies people鈥檚 activities more than many other types of media. Who Is Listening?

Other brands have embraced gaming platforms鈥攊n November 2023, e.l.f. Cosmetics launched its first experience on Roblox, something the brand said its 鈥渃ommunity has been asking for.鈥�. Some brands are creating standalone communities. These are typically more formalized communities that aren鈥檛 reliant on a specific platform.

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

Brands will find enhanced opportunities to target customers as Amazon鈥檚 retail media network (RMN) expands its offerings into social channels and connected TV (CTV) with shoppable ads. TV and social media were the top channels in which beauty ads drew audience attention, per an April 2024 CivicScience survey. The beauty path to purchase is becoming more complex.

In March, YouTube reported that more than 25% of YPP channels (which includes publishers and media companies) were earning ad revenues via Shorts, but that means about 75% were not. Eligible Shorts creators also receive only 45% of ad revenues, reducing earnings potential when compared with long-form YouTube鈥攁 situation compounded by the smaller number of Shorts advertisers and lower ad prices.