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In some industries, like gaming, virtual influencers and digital clones are already closer to the norm than the exception. Meanwhile, young people are already more receptive to AI than older cohorts: We expect over half (52.9%) of US Gen Z and millennials to use genAI at least monthly in 2025.

But for brands selling to younger audiences or a particular community like gaming or crafting, Reddit and Discord are far more effective because the forums focus on specific communities and self-moderate to ensure posts remain relevant. 鈥淏eing more specific about our people helps us choose the best platform to leverage,鈥� said Collins. 3.

There are three notable exceptions: Messaging platforms like WhatsApp, gaming platforms, and services with educational content including YouTube are exempt from the regulations. This isn鈥檛 a blanket ban: Users 15 and under will still have access to platforms that allow them to see some content without creating an account. What now?

During our testing of ChatGPT search for price comparisons, we were able to source the cost of an Asus ROG Ally X gaming handheld from three retailers: Best Buy, Amazon, and Newegg. ChatGPT quickly surfaced item pricing from each seller, along with real-time inventory information and product links.

Bukalapak will focus instead on virtual products like mobile phone top-ups, gift cards and vouchers, utility bill payments, and credits for video games or mobile apps. Blibli.com market share will stay flat. The platform continues to expand its omnichannel strategy, enhancing consumer touchpoints and delivering an integrated shopping experience.

Additionally, according to a March 2023 survey by HarrisX and Samba TV, 44% of Gen Zers have paused an ad on TV to then research the ad on their smartphone. Gen Z will have the highest rate of VR usage by 2028. Our forecasts indicate that 25.8 million US Gen Zers will use VR in 2024, just a few million behind millennials鈥� 29.5 million.

Entertainment: Includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

The real identity of the wallet owner is not visible to the app, preventing it from accessing personal data鈥攁nd therefore monetizing or using it for ad targeting. With certain apps, however, users can choose to store personal data on their wallets and monetize it themselves. Hundreds of companies are building Web3鈥攂ut not all are decentralized.

Cathy Hackl, founder and co-CEO of consultancy Spatial Dynamics, pointed out that for Gen Alpha, 鈥渨hat happens in virtual worlds is very real to them,鈥� as they are growing up immersed in gaming environments and with conversational AI tools like Amazon鈥檚 Alexa. Cole of ShopARI noted that Gen Alpha is already taking to new tools to express their creativity.

A top spending category for purchases made on the debit card was gaming, which grew 46% YoY. Square. The number of omnichannel Square sellers grew 12% YoY. They leaned on discounts to lure in shoppers, offering on average a 19% discount. Square鈥檚 restaurant sellers got a 12% transaction boost from the holiday weekend.

鈥擜bhay Singhal, Co-Founder, InMobi, and CEO, InMobi Advertising Platform.

For advertisers looking to target Gen Z, there is a massive social media ad opportunity on Snapchat and TikTok. When it comes to streaming, Disney+ and Netflix also offer opportunities to reach Gen Z. And YouTube remains relevant due to its sheer size. Use this chart:. Determine where to reach each age group. Allocate streaming and social ad money. Assess Gen Z digital habits. More like this:.

More importantly, they remember what they see there: YouTube is the top channel where US kids ages 2鈥�12 remember seeing ads, according to an October 2023 Precise TV survey.

Well, I was also going to say gaming. That seems like the most fun use of this. I've seen the ads for this on TV, and they'll show someone laying on the couch with the headset on, but then they're just watching the TV.

Key Stat: By 2026, 40.8% of US adults will use a dedicated genAI platform at least once per month鈥攂ut a higher share of the population will be using genAI that鈥檚 integrated into other digital touchpoints like social media, smartphones and other devices, ecommerce platforms, and gaming. Executive Summary. AI is becoming an active participant in online social media interactions in 2024.

Industry impact: Klarna鈥檚 model as a founder factory could be applicable to other industries, specifically genAI, video games, and software development.

It鈥檚 not just music platforms like Apple Music or YouTube Music with their own versions: Gaming platform Steam, grocery service Instacart, and many other apps across industries also roll out end-of-year personalized campaigns.

Entertainment: Includes amusement and recreation, box office, film, music, sports, OTT video platforms, and video games (excluding video game hardware).

Key stat: US Gen Alphas have more access to laptops, gaming consoles, and tablets than the average adult. What it means: Marketers can reach members of Gen Alpha in the same places they reach their older Gen Z siblings. But they should keep in mind that Gen Alpha values interpersonal connection, rather than being isolated. Don鈥檛 lose sight of in-person experiences.

For retailers with sufficient scale to support retail media networks, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte.

On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.

In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.

They have a lot of ads there. There's Disney Plus and Netflix as I mentioned. And there are short form videos like YouTube. TikTok is making a push into CTV. It's still super early. I don't think a lot of people are using it on their CTV, but there are just more and more opportunities for ads on CTV. So that's like the first area that I think is something that all advertisers should concentrate on.

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.