MrBeast’s season of scandal dampens Prime Video’s game show plans: A class action lawsuit alleges sexual harassment on the set of a game show aimed at young audiences.
Article
| Sep 19, 2024
Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.
Article
| Nov 29, 2023
Key stat: In the US, 71% of Gen Z adults say they are likely to make a purchase directly via Instagram, according to Jungle Scout. Just 40% of adults overall say the same, with the caveat that older generations are less likely to buy from social networks in general.
Article
| Jun 26, 2023
Since then, Walmart continued to focus on fashion, remodeling some stores to better feature its apparel brands and relaunching its Gen Z-focused fashion brand, No Boundaries. The retailer is launching the Walmart Style Tour, a 40-event nationwide tour featuring curated brands and styles, fashion tips from experts, and personalized giveaways.
Article
| Sep 17, 2024
Mall foot traffic is returning to pre-COVID-19 levels. In 2023, visits to indoor shopping malls were down 5.8% from 2019 levels, an improvement from the 15.3% decrease in 2021, per Placer.ai’s The Comeback of the Mall in 2024 report.
Article
| Apr 8, 2024
Dupes gain steam as shoppers seek middle ground between fast fashion and luxury labels: Quince and Italic are among the brands poised to benefit as shoppers prioritize affordability.
Article
| Sep 9, 2024
Report
| Dec 11, 2023
Report
| Jun 27, 2024
With a booming economy and a flourishing middle class, Indonesia has become an intense battleground for leading ecommerce players, including Shopee, Tokopedia, and TikTok Shop.
Report
| May 1, 2024
And BNPL is becoming a checkout necessity, especially among Gen Z shoppers. If BNPL was unavailable for a given purchase, 27% of Gen Zers wouldn’t buy the item, per a survey from PYMNTS and Sezzle. Biometric verification. When filling in card details through autofill on Chrome or Android, consumers can verify their identity using a fingerprint, face scan, or their lock screen passcode.
Article
| May 21, 2024
Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.
Article
| Mar 1, 2024
Secondhand shopping is soaring: We expect resale volumes will grow more than twice as fast as total US retail sales through 2026.
Article
| Apr 5, 2023
Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.
Article
| Jan 31, 2023
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| Oct 17, 2024
Source: 3Gem Research ; Checkout.com
A Javelin Research & Strategy report found 61% of US Gen Zers bank with big banks, although this number has been decreasing since 2022. That’s partly because younger generations often bank where their parents do. The Financial Brand also found that young business owners perceive bigger banks as “more innovative and faster to align with fintechs to broaden their portfolio.”.
Article
| Sep 11, 2024
Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.
Article
| Sep 12, 2024
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| Oct 16, 2024
Source: YouGov
Gen Z shoppers discover more broadly. For this group, stores, brand websites/apps, and social channels were essentially tied for new clothing product discovery. Stores have less pull among millennials. Brand websites/apps and social media channels trumped physical retail by a significant margin for apparel.
Article
| Mar 18, 2024
According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.
Article
| Apr 7, 2023
Gen Z is ready to spend this season. Millennials may be a bit cautious. YouTube is the place to go if brands want to get on Gen Alpha’s radar. And for older consumers, trust is the key to getting them to spend.
Here’s how retailers can appeal to each generation as the holiday season readies for Cyber Five.
Article
| Nov 14, 2023
Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes our analyst Maria Elm and Sumit Arora, Global Head of Consulting at Persistent Systems, to the podcast.
Audio
| Jun 11, 2024
Article
| Aug 24, 2023
They rely more on mobile devices than older millennials but have more mature financial lives than younger Gen Zers, giving key insights into digital payment behaviors
Article
| May 21, 2024
Analyst insight: “The consumer base, especially Gen Z shoppers, will abandon brands that fail to deliver on social commitments,” said demographics analyst Christina Obolenskaya. “It isn’t enough for brands to hop on to marketing trends during Black History or Pride Month—wider racial and gender-inclusive efforts need to be year-round considerations.”.
Article
| Mar 30, 2023
The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app
Article
| May 23, 2023