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The ecommerce giant also revamped 26 Amazon Fresh fulfillment centers to include a wider array of products, including items from Whole Foods Market and Amazon.com. Amazon is building a micro fulfillment center attached to a Whole Foods location in Pennsylvania, enabling Whole Foods shoppers to order items from Amazon鈥檚 website and Amazon Fresh and pick them up in store.

Unsurprisingly, younger shoppers are both more comfortable using AI tools and more optimistic about their ability to improve the customer experience than older generations. Nearly one-third of Gen Zers (32%) are comfortable with having an AI agent shopping for them, per Salesforce鈥攇ood news for Perplexity, Amazon, OpenAI, and other companies investing in the space.

Walmart鈥檚 adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.

The stakes are particularly high among younger users, with 53.3% of US Gen Z using social media primarily for messaging, and TikTok now entering the group chat space with its messaging feature now supporting up to 32 participants. The shift to messaging platforms is particularly evident among younger users, with direct messaging being a primary social media activity for Gen Z.

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.

Gen Zers are slowly leaving big traditional banks for their digital competitors, making fintechs an existential threat to banks. To protect their bottom line, FIs must lean in to what differentiates them from their (mostly) charterless competitors, including:. Deposit insurance, which means their customers lose their life savings like those affected by the Synapse collapse.

For all other generations, banking on their mobile devices is No. 1, cited by:. 64% of Gen Zers. 68% of millennials. 55% of Gen Xers. Online banking comes in second for each of those groups. But they don鈥檛 agree on their third-place options. Millennials and Gen Zers prefer banking at an ATM after online banking. Gen X prefers banking at a branch over ATMs.

Gen Z isn鈥檛 taking the same financial services customer journey as older consumers. Our inaugural survey of US banking consumers unveils where the differences lie.

Sephora-related content resonated best with Gen Z consumers, but legacy brands like Neutrogena struggled to maintain relevance. Cultural moments like Pride and back-to-school drove Q3 UGC, while video tutorials on platforms like TikTok provide more effective ways for brands to connect with Gen Z. Here are four insights into how beauty brand-related, UGC performed among Gen Z consumers in Q3, according to research firm dcdx鈥檚 Gen Z's Top 50 Beauty Brands Report Q3 2024.

Retailers will use digital media to bring shoppers in-store. Social and influencer content will be geared toward highlighting the in-store shopping experience. Experiential retail will make shopping fun for Gen Z. In-store experiences will focus on issues that are important to Gen Z, like sustainability and mental health. Retailers will refocus their efforts on in-store click and collect.

Kraft Heinz is distributing more of its products in value-oriented outlets like dollar and club stores to reach inflation-weary shoppers. Amazon, Target, and Albertsons are expanding their private label brands, which tend to cost less. Sixty percent of Americans with lower incomes prefer to buy store-label or generic brands, the Collage Group report noted.

A record number of people plan to shop over the Cyber Five: The NRF鈥檚 forecast dovetails with stronger-than-expected October sales, suggesting retailers have momentum heading into the holidays.

Gen Zers are more likely than any other age group to have brand loyalty鈥攅ven if it means spending more. As this younger generation's spending power continues to grow, how can brands win them over for good? Find out more in our latest data drop.

TJX鈥檚 value proposition won over shoppers of all ages and incomes in Q3: That momentum has carried over into Q4, putting the off-price retailer in pole position to benefit this holiday season.

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it鈥檚 driving consumers鈥�Gen Zers in particular鈥攖o seek information about products on social media sites like TikTok and Reddit.

And this budgeting idea has been magnified among Gen Zers by social media. TikTok influencers have encouraged 鈥渃ash stuffing鈥�, in which consumers withdraw large amounts of cash and stick to a budget by putting the cash into envelopes designed for specific expenditures. Our take: Despite the rise in mobile wallets and other digital payments in the UK, cash as a payment method cannot be forgotten.

Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.

TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.

Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.

It will take time, but Nike can turn things around because the brand strongly resonates with Gen Z consumers, our analyst Zak Stambor said on the "Behind the Numbers: Reimagining Retail" podcast. "I think they can, in relatively short order, execute on a strategy that gets them back to level ground and then to growth.". Here are three reasons behind Nike's recent challenges. 1.

The added perks will likely appeal to Gen Zers and help meet their credit card reward demands