蘑菇AV

Per a 4A鈥檚 study cited by The Financial Brand, consumers were least receptive to financial institutions鈥� online advertising, at just 12% (by contrast, 49% of consumers were receptive to grocery companies鈥� ads). Seeing already unpopular ads in contexts they find offensive could be the last straw. New threats to banks鈥� brand safety on social media. Influencers are muddying the financial advice waters.

Over the course of 2024, Mastercard intends to roll out Shopping Muse for brand partners across verticals from fashion to furniture to grocery. Intuit Assist remains in beta testing as of February 2024, but Intuit expects a broad launch this year. If they deliver on the promise of personalization and conversion, the playing field for these solutions will blow open.

Brands should select retailers whose advertising solutions best align with the goals and objectives they鈥檙e looking to achieve regionally, locally, or within a particular product category鈥攍ike health, grocery, or fashion. Diversify the retail media mix.

Grocery TV鈥檚 analysis showed a 14% average sales lift for CPG brands using its in-store network. Our take: Smart carts, endless aisle screens, and scan-and-shop tech bring digital ads into physical stores, tapping into the 80% of sales that happen offline.

So we talk about prices, but food prices, I think, are one significant bellwether. 86% of consumers are frustrated with the rising cost of grocery shopping, according to an R. R. Donnelley & Sons survey. And food price is something we look at every day, so we're hyper aware of prices going up. They're up 28% since 2019, so they're up significantly.

Thrive Market, which specializes in organic, healthy groceries, launched its retail media network with Instacart. Instacart鈥檚 Carrot Ads solution will enable brands to run sponsored product and display ads on Thrive Market鈥檚 website and app. Self-service tools help brands set up and manage their campaigns, with optimized bidding options to drive specific business goals.

Kraft Heinz is exploring the sale of Oscar Mayer as it looks for ways to accommodate shoppers鈥� desire for healthier options in the grocery aisle as well as growing concerns around ultra-processed foods. Our take: Given the headwinds facing the CPG industry, it鈥檚 a good idea for companies to shed underperforming brands and tighten the focus of their portfolios.

Instacart in grocery, AutoTrader in automotive, Best Buy in consumer electronics, and DoorDash in food delivery each represent a cross-section of industries that have moved heavily online and now present a lucrative audience monetization opportunity. 蘑菇AV the Survey.

For example, a furniture brand may place ads with a grocery retailer, or an eyewear brand may serve ads with an apparel retailer. Complementary industries are industries and services that are completely separate from retail. A movie studio may offer ads on a footwear website, or an insurance company might serve ads to electronics consumers. Watch the full webinar.

Tesco and Sainsbury鈥檚 online sales plummeted in 2022 as the digital grocery market normalized from its pandemic-related peak and shoppers returned to physical stores. However, online sales at the two retailers have bounced back and will grow by around 5% in 2024, per our forecast. Tesco鈥檚 online sales are growing faster than before the pandemic.

Drugstores and supermarkets also underperform with Gen Z and millennials online. Boots is still the UK鈥檚 leading beauty retailer overall. However, drug generalists such as Boots and rival Superdrug don鈥檛 have the same share of online spend among Gen Z and millennials as they do with older generations, per NIQ. The same is true of brick-and-mortar generalists, such as Tesco.

That bifurcation explains the diverging fortunes of Walmart鈥攚hich is winning over wealthier consumers looking for deals on groceries as well as general merchandise鈥攁nd discounters like Dollar General and Dollar Tree, both of which recently lowered their full-year forecasts as their core lower-income customers pull back sharply on discretionary purchases.

Supermarkets have the highest percentage of consumers who belong to loyalty programs (43%), followed by leading marketplaces like Amazon (37%), and health and beauty retailers/brands (28%). What it means: Consumers want the best deals and brands that make it easy will win. Brands may consider using a mobile app to provide customers with a centralized location to get all the information they need.

Fresh supermarkets are fascinating because Amazon closed several of these last year, and now they're leaning back into it. Grocery in person is not something that Amazon's been able to get right. Clearly, if they're opening these supermarkets, they have money to burn on trying to get it right so fascinated to see if this actually works this time. Zak Stambor (12:32):.

Groceries were a major purchase among Walmart+ Week shoppers, with more than half buying groceries. However, shoppers who specifically signed up for Walmart+ to shop the sale were 2.3 times more likely to purchase travel services and 1.5 times more likely to purchase electronics compared with regular subscribers.

Walmart is also a go-to destination for groceries for all consumers, visited by 鈥嬧��68.3% of households earning less than $25,000 and 44.7% earning more than $200,000. What it means for marketers: No matter their income, consumers are drawn to Walmart鈥檚 value-driven mission and extensive product variety. Marketers can further their emphasis on value through ad messaging. 2.

As far as what they should do, I think they should lean into the grocery angle, open up as many Amazon Fresh stores as possible, and just have a place to connect the online grocery experience with the offline experience, because that's the only way that they can really get into grocery, which is the most profitable way that they can expand into physical retail. Marcus Johnson:. Okay. Suzy.

Grocery is the last holdout, but there鈥檚 still a strong online conversion rate in these categories. Stores lead in conversion for shoppers buying new brands and products across food and beverage, household supplies, and health and personal care.

The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.

More users in grocery, games, dating, banking, and other categories may lead to better first-party data for advertisers and more diverse mobile app ad inventory, which currently is dominated by the triopoly of Meta, Google, and Amazon. Additional grocery and retail apps, in particular, should drive more inventory in retail media networks.

More than eight in 10 (83%) US grocery shoppers consider the price when picking a grocery store, per January 2024 data by Progressive Grocer. What it means: Amid growing price sensitivity, grocery retailers can build brand loyalty by offering personalized discounts on items that their customers already buy. 3. Not all deals are created equal.

In the past year, it has shuttered its tech-forward Amazon Style clothing stores and struggled to find the right format for Amazon Fresh grocery stores. Amazon can鈥檛 make shopping fun. Despite Amazon鈥檚 massive customer base, our research shows that shoppers are still more likely to discover new brands and products when shopping in stores. Amazon can鈥檛 meet the customer everywhere.

Aldi will deploy Instacart鈥檚 Carrot Tags in-store as part of its expanded partnership with the grocery intermediary. Whole Foods, Amazon Fresh stores, and Midwestern grocery chain Schnucks also use digital shelf tags, according to NPR. Digital shelf tags are also attracting the attention of the US government.

Vague moralizing about BNPL, like The Motley Fool Ascent鈥檚 advice to 鈥渏ust say no to BNPL鈥攗nless you really have no choice,鈥� or disparaging using BNPL for groceries as the 鈥渉eight of personal desperation,鈥� may be keeping consumers away.