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And discount retailers like Trader Joe鈥檚, Aldi, and Dollar Tree are looking to capture a larger share of discretionary spending by selling knock-off versions of products from popular brands like Clinique and Glow Recipe.

Surveyed retailers鈥� annual revenue is no less than $150 million. Most respondents cited earnings between $150 million and $50 billion in annual revenue.

Influencers and livestream hosts have played a factor in bridging that gap. Quick delivery: 鈥淭here鈥檚 kind of an immediate gratification that takes place because goods could be delivered very, very quickly,鈥� said Canaves. This rapid delivery infrastructure doesn鈥檛 exist for social apps in the US and the UK.

Net profit increased from $40 million in Q1 2023鈥攐n revenues of approximately $600 million鈥攖o $200 million in Q1 2024, per company data. The ad revenues of Xiaohongshu鈥檚 parent company, Xingyin Information Technology, grew 43% YoY in August 2024, while TikTok-parent ByteDance saw a drop of 27% in ad revenues over the same time frame, per Guideline Standard Media Index (SMI) data. Predictions.

But 29% of Gen Zers and millennials turn to social media influencers to learn new ways of practicing self-care. 25% seek out 颈苍蹿濒耻别苍肠别谤蝉鈥� advice for new product discovery.

蘑菇AV a fifth of 18- to 34-year-olds are watching beauty routine and tutorial videos鈥攁nd looking up specific influencers and creators to research and evaluate new products, according to our survey with Toluna.

But as shoppers increasingly home in on price, brands will have to lean into other qualities, such as sustainability initiatives or influencer marketing, to stay top-of-mind and prevent consumers from trading down.

There was a recent episode of his podcast that talked about this concept of Google Zero and how publishers who are reliant on Google for Traffic are not unlike an influencer who is solely reliant on the TikTok algorithm for traffic. And that companies that find themselves now in that position and did not develop a of their own revenue are kind of too late to adapt to the changing industry.

The vast majority of Gen Zers (88.8%) and millennials (76.9%) in our survey who use social media for health purposes follow and/or engage with health influencers. Most social health influencers with whom consumers interact are medical professionals (66.4%) or patients who have a medical condition in which users are interested (55.4%).

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

Valuable features may include earning cash back in a cardholder鈥檚 top spending category or redeeming cash rewards for direct deposit. Rewards will incentivize essential spend. Mastercard partnered with fintech Bilt, for example, on a card that gives cash back for rent payments.

An influencer who has mastered the art of B2B social platform LinkedIn. How is it used? The same way 鈥渋苍蹿濒耻别苍肠别谤鈥� would be used in any creator economy conversations, but specific to LinkedIn. Why should you care? More than 1 in 5 people in the US are on LinkedIn, and both the creator economy and B2B ad spend are growing, according to our forecast.

Gen Z adults trusts influencers over brands because they value real-world experience. That means leveraging organic social media and influencer marketing on TikTok, Instagram, and beyond to get Gen Z buy-in. Brand example: Language app Duolingo has made its presence (and its green owl mascot) ubiquitous on TikTok and other social media platforms. The force behind Duolingo鈥檚 social media success?

But in the long term, Trader Joe鈥檚 has significantly limited its revenue streams by not building a retail media business. 3. Trader Joe鈥檚 has a limited stock. Benefit: By offering items seasonally, Trader Joe鈥檚 is less likely to run into supply chain and inventory issues, helping control costs.

On today's podcast episode, we discuss whether Snapchat's 鈥淟ess social media. More Snapchat鈥� is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

Black audiences in the US spend about 81 hours with media per week, 12 hours more than the total population. TV accounts for over half of this time, with consumers ages 50 and younger leaning toward connected TV (CTV), while those 65 and older spend nearly 55 hours a week with live TV.

For resaler thredUP, it鈥檚 using AI to build on the success it found in fiscal year 2023 with increased orders (6% growth YoY) and revenues (12% YoY). While Stitch Fix is shifting its media mix to quell an 18% YoY revenue loss in Q2 2024 and a 17% YoY decline in active clients.

Within a few years, Netflix and Amazon Prime Video will likely be the leaders in sub OTT ad revenues.

Brands and influencers will have to accept greater responsibility for ensuring what they post on any of these platforms is appropriate, transparent, and legal. Sources. Capterra. Pathmatics. Pollara. Toronto Metropolitan University.

Gen Zers are more likely than any other age group to have brand loyalty鈥攅ven if it means spending more. As this younger generation's spending power continues to grow, how can brands win them over for good? Find out more in our latest data drop.

Gen Zers are ready to spend. The majority will be adults in 2023, meaning increased spending power. And they rely heavily on digital when making purchases: Gen Z will surpass Gen X in the number of US digital buyers by 2025, per our forecast.

UK shoppers spend an average of 18 minutes on Temu a day, per July 2023 Global Wireless Solutions data鈥攃ompared with just eight minutes each on Shein and Amazon. The company is also splurging on advertising. In the UK, Temu is spending more on pay per click than any competitor other than Amazon, according to Similarweb.

But it also doesn鈥檛 have an unlimited amount of money to spend on advertising. 鈥淲e had to get really thoughtful of supporting our retail business in a way that isn鈥檛 bound to aggressive [ad spend],鈥� said Alfieri.