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That鈥檚 more than 20 minutes above Latin America (2:23) and Western Europe (2:14). Over 90% of respondents reported watching live TV in H1 2023. High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023.

She's the host of the Reimagining Retail Show. She'll be speaking with Sky Canaves and Zak Stambor, all about what to expect for this upcoming holiday.

And finally, he's our principal analyst for Latin America and Spain. It is, of course, Matteo Ceurvels. Hello, Matteo. Matteo Ceurvels (02:43):. Hey, Bill, great to be back. Bill Fisher (02:45):. Great to have you back. Okay, before we get into the episode proper, let me introduce you to this month's culture shock. And we're looking at currency.

North America has the most podcast listeners in the world for now, but in 2025, it will be eclipsed by Latin America and by 2027, China will have more listeners than any other country or region. But it's not all sunshine and flowers in podcast land, as Paul Briggs alluded to in last month's Around the World podcast, commenting about time spent with podcasts. Paul Briggs:.

We expect, Insider Intelligence, our forecasting crew, expect 40, 40 million Americans to be retail augmented reality, retail AR users this year. That'll be five million more than last. The halfway mark. Evelyn out in front with six points, Blake with five, Paul with four. As we move into round three, we start with Blake.

And next we have our senior retail analyst covering the UK and sometimes Western Europe. She's been on the show a bit more recently than Evelyn. It's Carina Perkins. Hello, Carina. Carina Perkins:. Hi, Bill. Good to be back again. Bill Fisher:. Good to have you. And finally, the most recent guest on this show. He was on last month. I hope you're not getting bored of him.

We start with our Vice President of Content who heads up our retail e-commerce practice. Based out of New York, it's Suzy Davidkhanian. suzy davidkhanian:. Hi everyone. marcus johnson:. We're also joined by one of our senior analysts on that very team, retail and e-commerce. You know him as Blake Droesch. blake droesch:. Hello everyone. marcus johnson:.

So I think the retail media opportunity is key here. So if you can build a membership of millions, or whatever the market could be, of loyal users and they're using an app and they're constantly available to you in a lot of ways, I think that's a way to create a retail media network and create offers and contextual advertising to that group.

Even Latin America has hit a bump in the road. However, every one of these regions will see faster growth in 2024. To see the full forecast, click here. The US share of worldwide ad spending will decline this year but remain on an upward trend.

We'll see you tomorrow for the Behind the Numbers, Re-Imagining Retail show, an eMarketer podcast where host Sarah Lebow will be speaking with analysts Andrew Lipsman and Max Wills, all about the latest developments with retail media networks.

On today's podcast episode, we discuss why supercharged online sports gambling is now everywhere, what the ecosystem looks like, and some hard truths about gambling addiction. "In Other News," we talk about the latest on writers' and actors' strike negotiations and how it is influencing advertising decisions and studio revenues. Tune in to the discussion with our analyst Paul Verna.

The country will hit multiple milestones this year: It鈥檚 projected to overtake China to become the world鈥檚 most populous nation; it will be the world鈥檚 fastest growing retail market; and it will lead the world in ad spending growth. This will be the first year India leads in total ad spending growth worldwide.

Tune in tomorrow to hang out with Sara Lebow as she hosts the Reimagining Retail show, speaking to analysts Sky Canaves and Suzy Davidkhanian, talking all about what the current customer journey looks.

And finally, we have our senior retail analyst covering the UK and she's very English, it's Carina Perkins. Hello, Carina. Carina Perkins:. Hi, Bill. Thanks for having me back on. Bill Fisher:. Anyone fluent in Tok Pisin? Evelyn Mitchell:. Can't say I am. No. Bill Fisher:. Any languages? Do we have any multilinguals amongst us? Carina Perkins:. I've got some basic French. Evelyn Mitchell:.

On today's podcast episode, we discuss whether Snapchat's 鈥淟ess social media. More Snapchat鈥� is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.

But that when you go from the 80 30, that money is not going just to connected tv, it's going to social, it's going to retail media networks.

And finally, across the ponds on the south coast of England, we have our senior analyst, who covers everything retail and e-commerce for the UK and a bit of Western Europe as well. It's Carina Perkins. Carina Perkins:. Hi, Marcus. I'm so thrilled to be here. Marcus:. Okay, let's just get this out of the way.

Now that conversation has moved over to retail media and the number of retail media networks that are out there in the market and the fragmentation. I think that conversation continues, but it moves from one place to another. Marcus Johnson:. Okay, interesting. All right, We've got AI, we've not got the Metaverse, we've got some retail media networks.

On today鈥檚 episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What鈥檚 Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.

And when they look at things like CTV and retail media, which are the two fastest growing ad formats that we track, a big part of the draw there is the ability to measure ROI. So it's not to say that brand-oriented advertising is going to go away in any way, shape, or form, but I just hear more and more that people want to know what those results are.