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When someone bags my groceries, I'm like, what a luxury. Carina Perkins (12:09):. We saw the big grocery players in the UK like Tesco follow Amazon in that just walkout tech store format. And it was interesting to see the reaction. Aldi did it as well, and they had a real backlash here with people outraged that they couldn't pop in and buy something. They had to download an app or scan a QR code.

Yeah, I think what's going to be different this year, if you look at past instances of brand safety issues, marketers have generally looked the other way after some of those issues flared up on Facebook and Google and YouTube and Twitter, they've paused their advertising, but then they've quietly gone back, and I don't know if they're going to have that luxury this year because of the escalating instances

It can work for luxury, but if the consumers you depend on to grow your brand are rejecting you based on price, that's really kind of dangerous territory. Zak Stambor:. We saw that with Procter & Gamble, which hiked prices like 10% across the board and they had a really bad quarter as a result. People did just go elsewhere because they didn't want to spend that much when there are alternative options.

But it's pretty impressive, last year Lego had an annual revenue of about $9 billion and boasted operating profit margins that exceeded the luxury conglomerate LVMH and luxury space car manufacturer Ferrari. So it's pretty incredible what they've done. Max Willens:. Not bad for a second act. Marcus Johnson:. You say he moved from...

You can tune in tomorrow to hang out with Sara Lebow, host of the Reimagining Retail Show, where she'll be speaking with Sky Canaves and Zak Stambor all about luxury.

In the UK, in 1953, TV was still a relative luxury. But how many people were there estimated to be watching the event live on TV that year in the UK? A, 11 million; B, 27 million; or C, 36 million? Carina, I'll start with you this time. Carina Perkins:. I'm going to go with 36. That might be a bit high, but I think lots of people would've tuned in. Bill Fisher:. Okay. Matteo? Matteo Ceurvels:.