蘑菇AV

Dive deeper: When ATM Marketplace interviewed First National Bank of Omaha鈥檚 (FNBO鈥檚) Head of Content Marketing Regina DeMars about the banks鈥� social media strategy, she shared these tips:. 49% of its customers trust online reviews as much as friends and family. That has informed the bank鈥檚 strategy to actively monitor the internet for reviews.

European marketplace Zalando has developed a ChatGPT-powered personal fashion assistant, which is currently in beta testing. Designed to aid with product discovery and navigation, the tool recommends products via a conversational interface. For retailers, hyper-personalization has benefits鈥攁nd potential pitfalls. Consumers appreciate AI-driven innovation but are wary.

The news: Roblox is leaning into its place as a user-generated content platform by expanding its marketplace. Users can now sell 鈥渂undles鈥� of avatars and cosmetics that work across Roblox鈥檚 vast network of player-made worlds and games. Roblox called the changes 鈥渁 big step forward for creators,鈥� emphasizing the crucial role users play in its business.

Another US survey, conducted on behalf of VTEX, finds even more striking results, with 45% of respondents participating in a livestream shopping event hosted on marketplaces like Poshmark or Amazon, and 61% shopping on social platforms such as TikTok Shop or YouTube Shopping.

It announced 鈥渁lternative app 尘补谤办别迟辫濒补肠别蝉鈥� and side-loading of apps in January while cautioning that those options weaken its built-in protections and would risk European consumers鈥� safety. In context, Microsoft claimed that one reason for CrowdStrike鈥檚 $5 billion global outage was an EU regulation forcing them to grant vendors access to Windows.

Anorak provides life insurance advice through Starling Bank鈥檚 Marketplace, leveraging data science and machine learning to offer customers tailored advice. Monzo Premium customers get phone insurance through Assurant for loss, theft, damage, and breakdown. Monzo Plus customers get comprehensive travel insurance through Axa.

In particular, the retailer鈥檚 embrace of newer marketplaces like Douyin show how sharply momentum has shifted away from previously dominant players Alibaba and JD.com. Douyin鈥檚 gross merchandise volume (GMV) grew by 46% year over year (YoY) in the 12 months ended July 2024, according to Wei Wenwen, the short-video platform鈥檚 president of ecommerce.

The under-wraps operation would give The Trade Desk a much more active role in the CTV marketplace, positioning it against other CTV platforms like Roku and Amazon and setting a standard that removes intermediaries from the ad buying process.

The retailer now offers a much wider selection of brands online thanks to its marketplace expansion efforts, and is using its accelerator program to incubate exclusive brands to grow its reputation as a beauty destination.

PayPal, Revolut, and Klarna now offer marketplaces of goods or services based around payment solutions. Social apps boost shopping functions. Social commerce is a decade old, but better integration with payments and fulfillment services led to a healthy 26.3% growth rate in 2023. Services apps join the fun.

Both Levi's and Lego are also companies that have flagship brick-and-mortars, but also sell their products in other stores and other marketplaces as well. So you can expect to find Lego in a Target as much as you expect to find them in a Lego store. (13:11):. Another thing that Levi's has done well is they've done a lot of clientele work in stores.

Online marketplaces will gain further ground. Consumers will remain relatively cautious with their spending in 2024 and will appreciate the prices, selection, and convenience that online marketplaces offer. Secondhand shopping will continue to rise.

Even minimal investments in logistics, payments, or digital marketplaces could help drastically improve consumers鈥� online shopping experiences, all while giving them a fighting chance to gain market. Digital marketplaces fueled retailers鈥� bottom lines. Retail marketplace ecommerce sales growth outpaced total retail sales by a considerable amount.

Supermarkets have the highest percentage of consumers who belong to loyalty programs (43%), followed by leading marketplaces like Amazon (37%), and health and beauty retailers/brands (28%). What it means: Consumers want the best deals and brands that make it easy will win. Brands may consider using a mobile app to provide customers with a centralized location to get all the information they need.

Looking ahead: India is hugely important for digital marketplaces as they try to gain an early advantage in the country鈥檚 nascent ecommerce market. But they will have to tread carefully going forward to avoid falling further afoul of regulators.

By connecting with people in your neighborhood, meeting them in Groups, or buying from Facebook Marketplace, you can foster relationships with real people, compared with more anonymous spaces such as Reddit. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

With the holidays fast approaching, now is the time for retailers to refine their tactics and maximize their ROI in an increasingly crowded marketplace.

But it's also, they have a new CEO this year, and they have gone back to their basics of trying to make sure that each brand stands for something that is authentic to that original brand purpose and mission, and is differentiated from the very crowded marketplace right now. And they're doing some very cool things with partnerships, and limited assortment runs, and other sort of cool factor things.

Facebook Marketplace is driving young people's Facebook adoption as well as groups, but Daniel in the piece was noting that Marketplace in particular, one of Facebook's most used features among young adults. March Social Commerce survey, 75% of Gen Z users had bought something on Facebook in the last 12 months. Millennials were in first, but they were only a few percentage points higher.

The prevalence of dupe culture is also making it harder for brands鈥攑articularly small, independent ones鈥攖o compete against marketplaces like Shein, Temu, and Amazon, where legions of sellers compete to offer the cheapest version of trending products.