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Black History Month marketing adapts as DEI commitments fade: With corporate DEI programs under political scrutiny, some brands are avoiding public campaigns.

Adding an ad-supported tier to Prime Video and investments in NFL and NBA coverage are helping the company attract more spending from brands that don’t sell on its platform, transforming it into a major media player capable of challenging traditional networks.

Discuss the latest trends in digital media consumption and consumer spending as they reshape Latin America’s advertising and retail industries. Provide insights into the convergence of business models in the face of digital transformation and technological advancements. Explore innovative strategies for advertisers and retailers to effectively engage—and convert—consumers in the digital era.

Our take: Rogan's sustained dominance in podcasting reflects a broader shift in media consumption, with independent voices increasingly challenging institutional platforms. His unique ability to attract a highly engaged, predominantly young male audience mirrors the success of other conservative-leaning content creators like Carlson, suggesting a cultural shift toward traditional ideals.

AppLovin has emerged as one of the most influential players in mobile advertising. Here’s a breakdown of its business model, competitive advantages, and future growth opportunities.

Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group

Digital advertising, especially mobile, illustrates how media habits have shifted. Digital accounts for almost three-quarters of total expenditures, and mobile alone—a subset of digital—accounts for more than half. The balance of spending remains in traditional formats, mostly TV. Retail media is the hottest channel, thanks to Amazon.

While we expect the number of Gen Z digital video viewers to stabilize, their media consumption is more intertwined with their social media use than is their predecessors’.

TV accounts for 54.8% of US Black consumers’ weekly time spent with media.

Super Bowl LIX sets new all-time viewership record: The game averaged 126 million viewers across TV and digital platforms, a 2% increase from last year, with streaming playing a major role in its success.

Given Meta’s size, that represents a major shift in both social and total media usage. At 20 minutes per day, Meta video will account for 5.0% of all time spent by US adults with linear and digital TV in 2024. Click here to view our full forecasts for time spent with Meta and Meta video. Video drives rare growth in Facebook time spent.

Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

DECK PENDING - 01/31/2025

Brands are increasing investments in influencer marketing, and placing a greater emphasis on measuring ROI as a result. Measurement remains a challenge, but there are steps marketers can take to ensure campaigns align with business goals.

The average US adult will spend more than 8 hours per day on digital media this year, with about half of that time spent on mobile devices and more than a quarter on CTV.​

Our forecasting methodology for worldwide ad spending is based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media