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People are increasingly starting their searches on Reddit itself: 72% of US millennial Reddit users used the platform as a search engine at least once a week, per an Adobe Express survey published in August 2024. Reddit CEO Steve Huffman said the platform sees more than one billion searches per month during its Q2 earnings call, raising a huge monetization opportunity.

Gen Zers and millennials were disproportionately interested in the feature. Our take: Growing its airport lounge chain can help Capital One become a more attractive travel credit card provider and better compete with the likes of American Express and Chase.

Peru is Latin America鈥檚 fifth-largest retail ecommerce market by total sales volume. Although social unrest has stymied online sales growth over the past two years, the country has the potential to become a formidable multibillion-dollar ecommerce player in the region.

Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Larger percentages of millennials (74.1%) and Gen X (76.7%) said they increased their TikTok usage compared with Gen Z (66.4%) and baby boomers (54.8%). And less than 10% of all four generations said the change resulted in them using TikTok less. More social shoppers have purchased something because of Facebook than any other platform. Facebook Marketplace powers its huge advantage.

Understanding the nuances of how and where Colombia鈥檚 13.4 million digital buyers spend online is crucial for brands and retailers seeking a competitive edge in this emerging market.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.鈥�

Shopee and Tokopedia rank as the first and second choices, respectively, for Ramadan-related online shopping in Indonesia among Gen X and millennials. Gen Z, however, prefers TikTok Shop over Tokopedia for Ramadan purchases. But its new partnership with TikTop Shop could give Tokopedia a lift.

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

Gen Xers know less about available financial products than millennials and boomers, and they feel unprepared for their futures. This could indicate a failure to target this demographic for products and educational resources. Plus, this generation feels the stress of being behind on their financial goals鈥攚hile also shouldering the financial burden of supporting both their parents and children.

Understanding the nuances of how and where Mexico鈥檚 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.鈥�

Gen Z and millennials are also the most frequent fashion buyers, and more so online. Nearly half of Gen Z and millennial consumers reported buying clothing in stores at least twice a month, compared with about 30% of all respondents.

Gen Z and millennial consumers are most likely to prefer to use chatbots for customer service purposes on both mobile and the web, according to a Genesys survey conducted by Savanta in March 2024. What it means: Chatbots are crucial to the customer journey as they can provide information on everything from store hours to shipping status.

Twitch鈥檚 demographics also skew toward millennials and Gen Z, which are harder to reach through traditional channels. Our take: Twitch has shown it can tap into community-driven engagement and diversify beyond gaming content. However, competition is growing, making it imperative for Twitch to continue innovating to maintain its lead.

But Gen Zers and millennials are more open to messaging via multiple channels including text messages, app notifications, pop-ups, and social media ads鈥攚hich open new avenues of opportunity for off-site communications. Mobile apps are another important loyalty factor for younger demographics.