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YouTube is seeking record label licenses to expand its generative AI music tools鈥攚hile also letting users request the removal of AI-generated content resembling their faces and voices due to growing deepfake concerns. Retail media is another opportunity for YouTube.

For example, beyond access to exclusive sales, Amazon Prime offers a broad swath of perks, including fast, free shipping; a free Grubhub+ membership; Prime Video streaming service; Prime Music streaming service; and photo storage. Those perks have convinced 97.2 million US households to subscribe to Prime, per our forecast.

Listening to music, podcasts, and other audio is the top function of smart speakers. This year鈥檚 forecasted 86 million US monthly users are expected to approach the 100 million mark by 2027. Spoken questions or making requests is a close second. Across the range of activities in our forecast, growth rates will mirror that of the overall smart speaker user base.

Streaming video, music among Gen Z鈥檚 most popular media activities. Seeking profitability, streamers increase subscription prices. Social CPMs dive double digits as marketers navigate monetization challenges. More Chart of the Day:. 10/10 - Retail鈥檚 digital ad growth. 10/9 - Digital ad spend top 10. 10/6 - Marketers bet on email. 10/5 - Instagram is crucial for creators. 10/4 - Why apply AI.

And I think Carina's point about music videos and needing people to actually watch this on the screen instead of listen to the audio that accompanies it is a perfect encapsulation of why music videos have been sort of overvalued and misunderstood.

TikTok entered the music streaming game in Brazil and Indonesia, providing yet another type of media TikTok aims to take over. Music could present an opportunity for TikTok in the US, where digital audio services ad spending will total $6.79 billion this year, according to our forecast. TikTok killed its BeReal clone.

And Spotify has about twice as many US listeners (100.8 million) as the next-most used platform, Amazon Music (51.9 million). But Spotify hasn鈥檛 had the standout year it would need for us to consider it the Netflix of audio. Outcome: Incorrect. Prediction: The privacy panic will take over. It certainly was a big year for privacy concerns. Google is officially starting to phase out third-party cookies.

Meanwhile, books, music, and video and computer and consumer electronics will decline the most as consumers buy a more diverse range of products online. 3. Category-driven retailers are growing fast. While Amazon, Walmart, Apple, and eBay will remain the top three US retail ecommerce companies by sales this year, more category-driven etailers like Carvana and Chewy are moving up the ranks.

Walmart collaborated with two influencers who got their start on TikTok for a shoppable music video. Walmart鈥檚 campaign targets Gen Alpha by incorporating kids鈥� slang and fashion trends, and features Taylen Briggs, an elementary school-aged TikToker. Viewers can shop the 250 back-to-school products featured via a YouTube link or Roku鈥檚 text-to-shop feature.

The company is partnering with Live Nation and musician Kygo, and plans to expand its AR features to 16 additional music festivals. Another new feature is 鈥淚nstant Games,鈥� which will allow users to play games directly within the Snapchat app. Snap is partnering with over 30 publishers to create a 鈥淪tories Marketplace鈥� that will allow advertisers to purchase sponsored content from publishers.

Among the working products are a chatbot that can write code, introducing AI to Google Earth, a music-search chatbot, a language-learning tool, an AI image generator, and a research assistant chatbot, among others.

Other top categories include apparel and accessories; furniture and home furnishings; books, music, and video; and health and personal care. 2. Third-party marketplace sales generate over half of Amazon鈥檚 total sales. Third-party marketplace ecommerce sales will grow faster than overall online sales in the US, according to our US Retail Ecommerce Marketplaces Forecast 2023 report.

In April, Hollister launched its Feel Good Fest Music Program, a series of concerts taking place at high schools and other venues across the country, featuring Gen Z artists like Benson Boone, Boys World, and Claire Rosinkranz. This is part of a two-year initiative to reintroduce the Hollister brand to a younger audience.

This has already been the case for books, music, and video, but it won鈥檛 be the only ecommerce-majority category for long. Computer and consumer electronics will cross 50% in 2024 and continue to shift in the coming years, as will toys and hobby in 2025 and furniture and home furnishings in 2027. Toys and hobby will see the most significant shift.

I'll leave you now to identify the function of our outro music. Bye for now.

With its collection of fitness, gaming, music, and streaming apps, Apple could easily surpass Meta鈥檚 offerings on its Meta Quest headsets. High consumer trust in Apple鈥檚 brand and its focus on user privacy could pave the way.

Other competitors are launching similar AI tools: TikTok has tested AI-generated music features; X offers access to an AI named Grok; and Snapchat has highlighted its ChatGPT-powered chatbot (which is partially locked behind a Snapchat+ subscription). Our take: Meta will need to prove throughout the year that AI can be a significant driver of user and revenue growth in order to meet investor demands.

Other prominent instances include former presidential candidate Ron DeSantis using deepfaked images of Donald Trump together with Anthony Fauci in campaign ads, a viral 鈥渄eepfaked鈥� song mimicking the artist Drake, and a lawsuit from Universal Music Group and others against Anthropic for allegedly stealing copyrighted lyrics.

There are only three categories we track that will have a higher ecommerce sales penetration than pets by 2027: books, music, and video; toys and hobby; and computer and consumer electronics. 鈥淸The pet category] lends itself very well to subscription- and/or replenishment-type items,鈥� noted our analyst Suzy Davidkhanian.

Get creative with your content by producing three to five iterations with different hooks, music, text overlays, and other elements. Automation can give teams their time back for creativity, replacing tasks that were previously done manually, like testing, developing iterations, and ad buys. Watch the full webinar. This was originally featured in the Retail Daily newsletter.

Its growing global reach and the uncertainty surrounding a ban deadline hasn鈥檛 stopped TikTok from striking major partnerships with music publishers, artists, and retailers. But Adweek鈥檚 report makes the reality clear: As long as the possibility of a ban exists, advertisers are likely to divert spending to other platforms in case they lose access to TikTok come 2025.

Use music or a TikTok sound. Feature branding and logos subtly to drive brand awareness. Include a call to action to make sure viewers know what they鈥檙e being asked to do. 2. Be informative and solution-oriented. 鈥淧eople want to learn from creators,鈥� said Ryan.

It allows access to numerous applications including immersive virtual worlds, gaming, social media, music streaming, and finance. The biggest difference between Web3 and its predecessors lies in decentralization: It is jointly operated by multiple players instead of being controlled by central authorities, such as Google or Microsoft in the current version of the internet.

Billboards like the ones seen during the Coachella Valley Music and Arts Festival take advantage of places where dwell time may be high due to traffic or public transit use and of people taking pictures to post on social media. They also allow advertisers to align themselves with events that fit brand identity. This was originally featured in the 蘑菇AV Daily newsletter.