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Ooh, on a scale of one to 10? Marcus Johnson:. Yep. Jasmine Enberg:. Probably about a seven, I would say. I'm actually... And I'll explain why, because I think the first point is, is that it is absolutely correct that Musk has a fan club. And he has strengthened that fan club while he's been alienating other Twitter users. Marcus Johnson:. Mm-hmm. Jasmine Enberg:.

Metaverse hype may have died down, but tech companies are still investing in VR. And a crop of new devices will continue to expand audiences鈥攁lbeit slowly.

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Ooh, quite specific. Carina Perkins:. For some reason, that was calling. Bill Fisher:. You didn't fancy going for 14.9? Carina Perkins:. No. Bill Fisher:. No? Okay. Right. Well, again, I want to be nice today, but you're both a bit rubbish at this today. The answer is 70 and a half million followers on TikTok last year. Carina Perkins:. Wow. Man-Chung Cheung:. But there's a winner. There is a winner.

Ooh, data flows. There's another privacy topic. Bill Fisher:. Let's talk about data flows because it's difficult enough. As I mentioned in the first story there, in Ireland, it was making rulings that were then overruled from within the EU. These problems get magnified, I guess, when data has to flow further across the Atlantic. What are some of the challenges involved in that? Evelyn Mitchell:.

There's social, there's mailing, there's out of home. There's a lot of things that aren't just television light. Marcus Johnson (03:58):. Oh, I see what you mean. Ross Benes (03:59):. Television's going to go under 50%. Marcus Johnson (04:01):. Got it. Okay. Not TV versus CTV, TV versus the field. Ross Benes (04:06):. Yeah.

Ooh. So be sure to check it out. We'll see you then. Thanks again, Tansley. Tansley Stearns:. Thank you, friend. Rob Rubin:. We'll speak to you soon. Tansley Stearns:. Can't wait.

On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.

I just wrote about it in my recent out-of-home report. So this is actually an area of growth for a subset of outdoor advertising that has done pretty poorly. Soon, it will be one-tenth of total digital out-of-home advertising, which isn't anything to sneeze at. On the downside though, we're still talking about well-under $1 billion, even at the end of our forecast period.

Healthy growth will obscure the upheaval that retail media鈥檚 evolution is causing. Retailers racing to think more like publishers鈥攁nd brands trying to rethink the value of retail media鈥攁re feeling some strain.