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础尘补锄辞苍鈥檚 OTT ad revenues are a small but increasingly important part of the story. Ad revenues from Twitch, Freevee, Prime Video, and the Fire TV platform will total $4.72 billion this year, up 84.4% from 2023.

The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years. Retail remains less likely to buy video ads than most industries.

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

CTV manufacturers don鈥檛 mind selling at a loss: High market penetration leads Vizio and others to turn to advertising鈥檚 lucrative potential.

Viewership of 鈥淪quid Game鈥� and its NFL streaming performance will be a crucial test for Netflix. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

The shoppable barrier: Many streaming services and connected TV platforms have debuted shoppable ads in 2024, but their nascence could make consumers hesitant to bite as streaming services are not typically seen as shopping channels. A similar challenge confronts social commerce: A recent Ipsos survey found that consumers report low trust in purchases made through social media.

In television, it's so much of it even in streaming, but in digital less so. Most money of the Olympics is spent on linear TV and most money in politics is still spent on local TV. Marcus Johnson (13:59):. Yes. Yeah. Although it is interesting because that sounds like quite a swing from plus one to negative 13 from this year to the next.

Retailer-owned streaming services like Amazon Prime and Walmart鈥檚 Vizio, along with full social platform integrations like 础尘补锄辞苍鈥檚 shoppable TikTok ads, are the exception rather than the rule.

Apple鈥檚 Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.

To make matters more complicated, consumers are multitasking, co-viewing, and moving seamlessly between linear TV and streaming services. Endless advertising purchase paths.