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High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

The cost of doing business will likely be passed on to customers, which could lead to a drop in subscriptions or even more ad-supported tiers. Dive deeper: Read our Worldwide Subscription OTT Users Forecast 2023 to get the latest analysis on streaming video services.

The service has lowered subscription costs in over 30 countries, including Eastern Europe, sub-Saharan Africa, the Middle East, Southeast Asia, and Latin America, as it aims to retain users who have a choice of various streaming options. In some countries, subscription costs were cut by up to 50%.

Netflix rounds out its best quarter with a WWE rights deal: The streamer is still seeing strong subscription and revenue growth thanks to an ad-supported boom.

Almost all the growth is from subscription streaming and FAST, as Zach said, and a couple other small items that are growing a little bit. Marcus Johnson (25:11):. Full report, if you want all the details, US time spent with media 2025. If you're a pro plus subscriber, you can head to Emarketer.com, link of course in the show notes.

On connected TV (CTV) and OTT platforms, these include audience size, ad loads, impressions, content quality, inventory scarcity, and pent-up demand. More broadly, CPMs are affected by macroeconomic conditions and the general health of the ad market. YouTube is an outlier among streaming services.

Shorts dominating prime real estate at the top half of the Subscriptions tab elevates pre-roll, mid-roll, and vertical display ad opportunities tailored for TV viewers. If this change is permanent, it could promote mobile short-form ads to reach a new audience on the largest screens in their homes.