蘑菇AV

Paramount鈥檚 restructuring and layoffs bely their challenged market position: Pluto TV and Paramount+ are attractive streaming assets, but may not be enough to help them increase market share.

The cost of doing business will likely be passed on to customers, which could lead to a drop in subscriptions or even more ad-supported tiers. Dive deeper: Read our Worldwide Subscription OTT Users Forecast 2023 to get the latest analysis on streaming video services.

The service has lowered subscription costs in over 30 countries, including Eastern Europe, sub-Saharan Africa, the Middle East, Southeast Asia, and Latin America, as it aims to retain users who have a choice of various streaming options. In some countries, subscription costs were cut by up to 50%.

Netflix rounds out its best quarter with a WWE rights deal: The streamer is still seeing strong subscription and revenue growth thanks to an ad-supported boom.

The majority of TV viewing time in Q1 was spent on ad-free platforms. False; 72% of TV viewing in Q1 2025 was ad-supported, according to Nielsen data. May 1, 2025. How did the US ad market change in March compared to the previous year? A) It grew B) It fell C) It stayed the same. Ad spend grew by 7.8% YoY in March, according to Guideline. April 30, 2025.

In comparison, time spent with connected TV (CTV) and subscription over-the-top (sub OTT) is still growing. This year, daily social time among users will grow at less than half 2022鈥檚 rate. The days of explosive gains for social video are in the past.

How Consumers Perceive Ads (蘑菇AV subscription required). Mobile Trends to Watch in 2024(蘑菇AV subscription required). Methodology: Data is from the November 2024 Eyeo and The Harris Poll study "Digital "Ad-tastrophe": Consumer & Industry Perspectives." 2,005 US internet users were surveyed online during August 12-26, 2024 by The Harris Poll.

Key stat: CTV viewers would rather opt for ads than higher subscription prices; 56% of new streaming subscribers choose ad-supported plans, according to Samba TV鈥檚 US "State of Viewership" report. 91% of ads reach just half of linear TV households, according to the report.

Amazon will get a growth boost from its OTT video service. Amazon will benefit from a new kind of growth model in 2024, thanks to its ad-supported video-on-demand initiative with Prime Video. By the end of the year, Amazon will have transitioned most of its OTT viewers to an ad-supported subscription tier in the US, Canada, Germany, the UK, France, Mexico, and several other major markets.