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Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers鈥� affinity for cheaper versions of premium products.

Amazon sees a big opportunity in beauty: The retail giant is hosting the Summer Beauty Haul sales event to capture shoppers鈥� attention, boost retail media spend, and drive sales.

鈥淥ne of the challenges is that brands really have to take care to create compelling products when they launch a new beauty line. They can't just expect to put their name on makeup and have it sell,鈥� Canaves said. Brands still need to ensure their luxury DNA comes across with lower-priced items, so the quality has to be there. Listen to the full episode.

Our analysts have already made their big predictions for the year ahead, but the newsletter team has a few more to add to the list. As Amazon hits the gas on grocery, it may use its Amazon Fresh stores for fulfillment. Plus, we think beauty will get personal, Amazon could give digitally native brands a helping hand, and a healing economy could spell trouble for discount stores.

Sales growth for cosmetics and beauty will increase at more than twice the rate online than through physical retail channels this year, according to our February 2024 forecast. While ecommerce is stealing market share, its sales only tell a portion of the buying story. Physical stores are still key to discovering beauty products and brands, finding the right shades, and testing formulations鈥攁nd Walmart is making use of its omnichannel footprint to take advantage. Here鈥檚 how.

Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler鈥檚 latest Taking Stock with Teens survey.

US sales of store brand beauty products grew 10.5% in 2023, according to February 2024 data from the Private Label Manufacturers Association and Circana.

Two weeks have passed since Amazon鈥檚 Big Spring Sale, but its success is unclear. Amazon鈥檚 first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.

Clinique is the latest prestige beauty brand to make the leap to Amazon: The partnership signals the retailer鈥檚 growing clout. It鈥檚 set to overtake Walmart as the US鈥� top beauty retailer by 2025.

Ulta Beauty is using in-store vending machines to bring more joy to the shopping experience, and AI enables it to analyze more customer data for personalization. The retailer is also training its store associates to engage younger beauty consumers.

The 鈥淭he Sopranos鈥� turns 25 this year, and the 鈥渕ob wife鈥� look鈥攂ig hair, fur coats, animal prints, and lots of gold jewelry鈥攊s back and trending on TikTok.

Gen Alpha鈥檚 obsession with skincare is driving beauty sales: Younger shoppers are gravitating toward premium brands and spending more time browsing the aisles at Sephora.

The lipstick effect has occurred during past recessions, but this time, it鈥檚 heightened by an increased attention to wellness and self-care鈥攁 persisting trend brought on by the pandemic. Major retailers and brands are feeling the impact. Ulta Beauty reported higher-than-expected Q3 2023 sales bolstered by premium skincare and fragrances, while e.l.f.

The 10-year-olds have taken over Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many TikTokers. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind Gen Alpha and social media鈥檚 role in product discovery. Here鈥檚 what brands can learn.

Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.

鈥淲hat we鈥檙e seeing in the beauty-care industry versus other industries is that there鈥檚 a high desire to keep spending, there鈥檚 a high desire to spend against innovation,鈥� Ulta Beauty鈥檚 CMO Michelle Crossan-Matos told The Wall Street Journal. She added that shoppers are willing to experiment with products across different price points to discover what works for them.

E.l.f. Beauty鈥檚 鈥淢ake up over Makeup鈥� campaign, which launched in May, was a departure from what many think of as creator marketing. The campaign brought creators Chris Olsen, who boasts 12.1 million followers on TikTok, and Ian Paget, who has 2.5 million followers on TikTok, together after their high-profile breakup for a conversation and makeover.

With over 34 million members, Sephora鈥檚 Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like. Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.

Fewer than a third of US shoppers turn to department stores鈥� websites (31%) or brick-and-mortar locations (24%) when conducting beauty research, according to a May survey conducted by PowerReviews. In contrast, 71% turn to a specialty retailer鈥檚 website when researching new products.

Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.

US cosmetic and beauty sales are expected to grow over 10% this year鈥攎ore than three times the 2.9% rate of the overall retail market, according to our forecast. It鈥檚 a sign of the 鈥渓ipstick effect,鈥� said our analyst Sky Canaves on our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

Gen Z consumers of beauty and skincare products are most attracted to brands for their pricing (48%), samples (46%), and sustainability (44%), according to Bolt. Pricing is a bigger influence for older consumers, cited by 61% of those ages 18 and older.

Gen Zers value authenticity; male beauty consumers ask marketers to keep it simple; and Black, Indigenous, and people of color (BIPOC) beauty consumers want representation. Here are tactics to reach three different beauty consumers across #beautytok.

In an unlikely collaboration, Zappos and Sephora join forces: The partnership gives Sephora access to Zappos鈥� considerable shopper base, but may benefit the latter more as demand for beauty grows.