On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
Audio
| Sep 13, 2024
On today's podcast episode, we discuss when attention metrics might dethrone viewability, why advertisers are tentative about them, and why using attention as a currency is TBD. "In Other News," we talk about Google limiting impressions from "unproven" advertisers and the battle between advertising groups and the "Delete Bill," a California bill that would allow consumers to request advertisers delete their personal information. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Audio
| Sep 11, 2023
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| May 30, 2024
Source: YouGov
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| Oct 17, 2023
Source: Sitecore
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| Jun 10, 2024
Source: MediaPost Communications; Borrell Associates
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| Jun 1, 2023
Source: Insider Intelligence
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| Mar 29, 2023
Source: Tinuiti
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| Jan 11, 2023
Source: Cowen
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| Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
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| Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
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| Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
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| Mar 12, 2024
Source: Out of Home Advertising Association of America (OAAA); Morning Consult
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| Jan 16, 2024
Source: McKinsey & Company
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| Oct 4, 2023
Source: Leger
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| Sep 15, 2023
Source: Borrell Associates
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| Mar 19, 2024
Source: Pew Research Center
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| Mar 19, 2024
Source: Pew Research Center
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| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
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| Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
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| Nov 16, 2023
Source: Sagefrog Marketing Group
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| Nov 15, 2023
Source: Pew Research Center
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| Oct 24, 2023
Source: Salucro
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| Oct 17, 2023
Source: Ascend2; Zoominfo
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| Jun 30, 2023
Source: Advertiser Perceptions; Premion
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| Jun 30, 2023
Source: Advertiser Perceptions; Premion