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Diabetes drug makers come under gov鈥檛 pressure: Big Pharma reacts to Biden administration push for limits on insulin prices. A majority of consumers鈥攁nd employers鈥攁re cheering on cost pressures.

And I tried to find similar market share estimates in our ad spending forecast and, well, okay, radio will constitute 2.7% of total US media ad spending this year, out-of-home will constitute 2.4%, physical print will constitute 2.0%.

Linda Yaccarino is exactly the type of leader Twitter needs to start rebuilding the company鈥檚 ad business. But will Yaccarino鈥檚 vast experience and strong ties to the advertiser community be enough to convince advertisers to return? And can she avoid clashing with the mercurial Elon Musk?

The US government introduced the public health cigarette smoking act banning the advertising of cigarettes on TV and radio in what year? And this is the year that it came into effect. And these are your options. We have 1969, 1970, or 1971. Ethan Cramer-Flood (22:47):. Oh, come on. Those are way too close together. Bill Fisher (22:49):. I know it's supposed to be devilishly difficult.

She notes that Heineken is giving away 5,000 devices called boring phones and early auts style flip to answer text and call device with a keypad FM radio and low rares camera to try to help folks escape the constant attention demands of their smartphones. Heineken the beer people for context. Ms.

And then radio, print, everything else down. And this sustained growth from this stand tracker, this 11 consecutive months, and the sustained growth dates back to April, 2023, the previous nine months before April, 2023 or negative.

According to a New Hampshire public radio article, the national average for folks buckling up is 90% in terms of those who do it. It's the law everywhere else. In New Hampshire, it's just 70. Daniel Konstantinovic:. Damn. Or well, dang, excuse me. Marcus Johnson:. What's going on? However, beautiful state in the fall. So they have that going for them. Daniel Konstantinovic:.

Ian Prasad Philbrick of The New York Times writing that, quote, "The US regulates cars, radio, and TV. When will it regulate AI?" It was pointing out in the piece that Congress has tended to be slow to respond to revolutionary technologies, saying that for cars there were 70, seven zero, years between invention/patenting and the first major federal regulation being passed.

This chart here showing that when asked how much American voters trusted different types of media for political information, trusted it somewhat was the answer, most, 77%, said newspapers, print or online, then radio 76%, and then subscription streaming video 72%, which was actually ahead slightly, but still ahead of broadcast and cable TV. Now, to Max's point, you got to know it's there.

On today鈥檚 podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.

So to succeed, brands need to take advantage of touchpoints in store, and more traditional forms of retail media like sampling and in store radio, as well as digital screens. And that's something we've seen in this country at least, retailers really doubling down on in-store retail media via digital screens in stores. Marcus Johnson:. Bill? Bill Fisher:. Yeah.

I think in-store radio is a place where we're seeing retailers start to play, I think because consumers are already primed to listen to things in the store, whether it be music or announcements, it's kind of a low-stakes environment to start testing different ads and promotions.

Story two, the Screen Actors Guild and American Federation of TV and Radio Artists has joined the Writer's Guild of America on the picket line. But what does that mean for viewers, asks Alissa Wilkinson of Vox. The writer's strike has been going on for a few months now and has largely shut down most productions in New York and LA. But why?

That's newspapers and magazines, out-of-home display and radio up five to seven points, and TV is up 20%. That's from WAC, looking at worldwide ad prices. Speaking of worldwide, Paul, Daniel goes on to write, "A soft economy, continued inflation and supply chain issues mean 2023's tepid advertising outlook is set to continue.

You do have to listen to ads, but I don't think it's that abrasive of an experience because for a long time, the music listening experience has kind of always been hand in hand with ads because of radio.

On today鈥檚 podcast episode, we discuss if AI development is slowing down or speeding up, when it鈥檚 all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.

When we think about the brands that skyrocketed this year, some immediately come to mind, like ChatGPT and Shein. Some of the other names, however, might surprise you. Here are the top five brands that had the biggest rise in purchasing consideration this year, according to Morning Consult鈥檚 Fastest Growing Brands 2023 report, and what brands can learn from their ascent.