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Currys expands retail media network into stores: The electronics retailer is betting that its unique access to 80% of UK households and extensive network of digital screens will appeal to advertisers.

This deck provides an in-depth analysis of the apparel sector in retail ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, spending trends, and the growing influence of social media and AI on purchase decisions.鈥� This infopack provides a collection of the most relevant information to help you and your customers understand:鈥�.

Retail and consumer electronics are bracing for the biggest cuts. 40% of retail/ecommerce brands and 33% of consumer electronics advertisers in the IAB study anticipate budget reductions, with media & entertainment (28%) and automotive (26%) following close behind.

The news: Macy鈥檚 Media Network, the department store鈥檚 retail media arm, will test a partnership with Amazon Retail Ad Service鈥攖he ecommerce giant鈥檚 ad tech product for other retailers. The pilot will launch in early Q4, just ahead of the holiday season. Our take: Macy鈥檚 is the first major retailer to test Amazon鈥檚 ad product since its January debut, making this a high-profile proving ground. The pilot will show whether Amazon can drive incremental ad spend for retailers, and crucially, whether other chains are comfortable sharing data with a direct competitor. The results will have ripple effects across the ad tech ecosystem. If the partnership proves effective, Amazon Retail Ad Service could emerge as a meaningful threat to intermediaries like Criteo and Publicis, which have built strong businesses helping brands navigate retail media. It would also open another lucrative revenue stream for Amazon鈥檚 already fast-growing ad arm, strengthening its position at the center of digital commerce.

Amazon鈥檚 new Retail Ad Service, announced last week, is certainly the biggest retail media news of the year so far. In offering its ad-tech to power other retailers' media networks (RMNs), Amazon could disrupt how retail media operates for retailers, advertisers, vendors, and consumers alike.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

What鈥檚 next for retail media? The rapidly expanding ad channel is facing growing pains as the majority of RMNs struggle to keep pace with Amazon and Walmart.

2025 will bring significant change to the retail industry: Several of the main trends dominating retail鈥攇enAI, RMNs, and China鈥檚 ecommerce disrupters鈥攚ill look very different this time next year.

Halfway through the current decade, retail media has bled into the wider concept of commerce media, which will be a $68.69 billion industry in the US this year, per our December 2024 forecast.

Acquiring Vistar and Blis strengthens its ad capabilities, but turning its mobile data advantage into ad dominance won鈥檛 be easy鈥攅specially in a market controlled by digital giants.